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Showing posts with label designer. Show all posts
Showing posts with label designer. Show all posts

Thursday, 7 January 2016

Why Fashion is Veering More Towards Live Streaming




Delortae Agency on Periscope

DELORTAE AGENCY have recently joined the clamber towards fashion live streaming. Why I hear you ask?, Live streaming is the future of fashion, and not only at fashion week. We are among those joining the Periscope and Snapchat bandwagon but also our beloved fashion brands are embracing the digital social media marketing.

Burberry, sharing spotted showcasing their SS16 show with a ‘live story’ series on Snapchat this September 2015 to the rolling out of ‘Buy‘ buttons to allow users to instantly purchase items with a click of their digital finger. Luxury fashion is always slow to go with mass social marketing as it struggles to hold on to the 'exclusive personal touch' that wealthy spenders like to feel and the brands deliver so well.

But with Iconic British Luxury Brand, Burberry Est. 1856, headed by the inimitable Christopher Bailey, at the forefront get ready to see it becoming a thing of the norm for 2016 as more of our favourite brands follow suit.


And to ensure they don't lose momentum, Burberry has taken to the social media platform once again, live streaming their SS16 campaign shoot. This advertising campaign was created exclusively for Burberry’s snapchat followers, giving them never before seen access to the campaign shoot, in real time, by world-renowned photographer, Mario Testino. 

Also, Fendi recently celebrated its Roman headquarters, the Palazzo della Civiltà Italiana, through a live-streamed event hosted on its Web site, Fendi.com.

What's your views on this new social trend?


✿ » For trusted authentic luxury products & services

Contact details;
Burberry
Address: 21-, 23 New Bond St, London W1S 2RE

Phone: 020 7980 8425

Fendi
Address: 141 New Bond St, London W1S 2RE
Phone: 020 7980 8425

Luxury Brands Focus on Brand Relaunches


BILL BLASS the historic American brand, Bill Blass, established 1970 is all set to go with their recently- hired designer Chris Benz women’s collection. 

Bill Blass
Stuart M. Goldblatt, named last year as the president and CEO (previously of Macy’s for more than 35 years) is out to revitalise the iconic brand. 

It has to be said the beloved iconic brand was inactive from 2012, when Bill Blass Group unceremoniously axed the then designer Jeffrey Monteiro and his entire staff.


Along with that, French clothing label Marithe and Francois Girbaud is also set to re-launch November 2016, brought together by a collective of former employees of the brand. 

The brainchild of co-founder Marithé Bachellerie (who formed the label alongsideFrançois Girbaud), a brand new concept for the label has been formed, entitled Mad Lane, which draws on Proust’s madeleine as source of inspiration.



Contact details;
Bill Bass





Wednesday, 6 January 2016

Dolce&Gabbana Woos Muslim Women With Hijabs and Abayas

Domenico Dolce and Stefano Gabbana

I love this controversial duo, never fail to let me muse over what new we can shake up the fashion circuit and this time they have their sights set firmly on the Muslim community according to our our friends over at Brand Chanel






According to one estimate, by 2019 Muslims will be spending $484 billion on clothing and shoes a year, up from the $266 billion spent by Muslim consumers on clothing and footwear in 2013. And for the most part, major fashion brands have largely ignored the Muslim community.

What's your thoughts?

Head over to Brand Chanel for the full story...


- Content thanks Brand Chanel


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Thursday, 27 August 2015

Delortae Agency™ | Luxury Income Video Ad





#DELORTAEAGENCY partners Luxury Income Club | Built on Brands | Video Ad Campaign For First Luxury Authentic Home Based Designer Business aimed at UK start-up’s & entrepreneurs, See full unique opportunity here  http://delortae.agency/club

Tuesday, 25 August 2015

Delortae Agency™ | Partners Luxury Income Club





#DELORTAEAGENCY partners Luxury Income Club | Built on Brands | For First Luxury Authentic Home Based Designer Business aimed at UK start-up’s and entrepreneurs

See full unique opportunity here http://delortae.agency/club #UK #Entrepreneur




Tuesday, 26 November 2013

Luxury high-end retailers Barneys & Macy's reveal profiling cases against black shoppers

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Furious people took to Facebook to vent their anger over the recent profiling of shoppers in the New York retailer, Barneys.

Anger: Furious Facebook users attacked Barneys' website over what they call 'modern racism', including the likes of rapper, Jay Z
On Barneys' Facebook wall, users have posted their opinions, said the New York Daily News.

Barneys' menswear ad was bombarded with angry comments
'Love these shoes ... but having dark skin, my hard earned money may not be enough to allow the purchase at this establishment,’ Facebook user Amelia Rios Alex wrote on the page, which features glitzy photos of shoes, perfume, jewellery and apparel.
An ad for a John Varvatos suit with the tagline, Modern Monochrome, attracted 72 people to vent about the profiling scandal. 
‘Modern racism,' said John Renaud.
‘Monochrome is right. Whites only’, according to David Nieves.
‘Will I get arrested if I buy this?’ asked Ramona Morgan.
‘Do handcuffs [come] with this or are they sold separately?’ said Facebook user Glenny Lennox.
This comes as a fourth person has come forward with similar claims, this time against Macy's - the second in a week.

Another department store customer came forward Sunday 27 October 2013, with the fourth “shopping while black” complaint in a week — a customer who says he was surrounded by cops after a legitimate purchase at Macy’s Herald Square in New York.


Art Palmer, of Brooklyn, holds the clothes he bought at Macy's Herald Square in April. He says he was stopped and questioned and had his bags searched by undercover NYPD detectives after leaving the store.

JAMES KEIVOM/NEW YORK DAILY NEW

Art Palmer says four plainclothes cops questioned him three blocks away from the flagship store after he bought $320 worth of Polo dress shirts and ties in April.

Palmer, a 56-year-old exercise trainer from Crown Heights, Brooklyn, said he made the purchase without incident, using both his Macy’s platinum card and his American Express card.

He was walking to a gym on Park Avenue when police surrounded him and demanded to see his ID.

The officers said they were suspicious because they had lost sight of him on the store’s surveillance cameras, he said.

When asked if he believed he was racially profiled, he told the New York Daily News that there was 'no other reason'.

He was allowed to continue on his way after he showed his receipt for the duds and the cards with which he purchased them.

When Palmer returned to the store the next day to complain, a Macy’s manager blamed it on the cops and said officers frequently come into the store to monitor surveillance videos without permission, according to Palmer.

The latest accusation echoes those by Trayon Christian and Kayla Phillips against Barneys and by actor Robert Brown against the same Macy’s.

Shocking: Trayon Christian, 19, lclaim they were interrogated by police after buying expensive items from Barneys
Shocking: Kayla Phillips, 21, claim they were interrogated by police after buying expensive items from Barneys
Two black Barneys customers said this week they were detained by police after making expensive purchases, while last week actor Robert Brown said he was paraded through Macy’s Herald Square store in handcuffs and detained for an hour after being racially profiled and accused of using a stolen credit card to buy his mother a $1,350 watch.

Trayon Christian, 19, is suing Barneys, saying he was accosted by undercover NYPD officers after using his debit card to buy a $349 Ferragamo belt in April.

Kayla Phillips, 21, said she was surrounded and interrogated by police after purchasing a $2,500 orange Celine suede handbag from Barneys in February.

Brown, one of the stars of HBO show Treme, was released after being in cuffs for about 45 minutes without any charges.

Robert Brown with Sean Connery who he starred with in the movie, Finding Forrester. Brown is suing Macy's for racial profiling
He’s suing the store and the NYPD, charging cops racially profiled him and violated his constitutional rights.

Fashion megastar Tyson Beckford, 42, told PIX11 on Thursday that he frequently gets judged on the colour of his skin in Barney's and other places.

Tyson Beckford on the Runway
'I might have the most recognisable face in the world. I still get followed all the time, any time I go to a store,' Beckford said outside Barney's.

Barneys CEO Mark Lee (center) joined Lundgren in meeting Rev. Al Sharpton (right) after four complaints about alleged racial profiling at the New York City shopping havens surfaced last monthJames Keivom/New York Daily News
Civil rights activist Reverend Al Sharpton has threatened protests against Barneys and a possible boycott for 'upscale racial profiling'.

'In major cities like New York, blacks and Latinos not only worry about being “stopped-and-frisked” by police, but they also fear the embarrassment of being “shopped-and-frisked” in retail stores,' he said in an opinion piece for the New York Daily News.

'Perhaps all retailers need a friendly reminder of the immense buying power of blacks and minorities. We will definitely remember those who welcome us and those who would rather profile us, and we will speak loudly with our dollars — bottom line.' We ever naively believe that our work is done?' Sharpton wrote.

Sharpton said it was a 'travesty' that police and retailers interrogate black people who buy expensive items.

'Barneys, a high-end retailer with stores in major cities, must answer for this pattern of biased behaviour, as must the NYPD,' he wrote.

'Our National Action Network (NAN) Brooklyn chapter President Kirsten John Foy said it best when he called Barneys’ behaviour schizophrenic. On the one hand, they want to expand their brand to the urban market, but then they turn around and see us as suspects rather than prospects.

Macy's CEO Terry Lundgren will attend the conference on racial profiling

Pic: M. SPENCER GREEN/AP
'Barneys and other retailers that openly discriminate against us must be held accountable. Simply apologising isn’t enough; we need to see a plan of action as to how they are going to rectify their ways.'

Sharpton has demanded a meeting with Barneys CEO, Mark Lee, and is 'currently mobilising activists for peaceful direct-action against the store and the NYPD.'

Earlier this week, Lee said the company had retained a civil rights expert to help review its procedures and offered his 'sincere regret and deepest apologies'.

'Barneys New York has zero tolerance for any form of discrimination and we stand by our long history in support of all human rights,' Barneys said in a statement.

Barneys New York
In his comment piece, Sharpton also highlighted the experiences of 'Treme' actor, Rob Brown, and Oscar-winning actor Forest Whitaker.

Brown claimed he was paraded through Macy’s Herald Square in handcuffs and placed in a holding cell because an employee suspected that his credit card didn’t belong to him in June,

Whitaker said he was accused of stealing and patted down after leaving a store in Morningside Heights.

'When international celebrities can be disrespected and mistreated in such a humiliating manner, how can we ever naively believe that our work is done?' Sharpton wrote.

Amidst the controversy let us not forget the buzz around the launch of Jay Z’s Barneys collection more about high prices than style.

Canceled! Barneys calls off Jay Z's holiday fundraiser that promised to raise $1m for his charity after mass furor over racial profiling claims
Some potential shoppers were "disappointed" with the pricey line, while others were willing to drop a few thousand dollars for a piece of Jay Z's look. The launch was marred by the controversy surrounding Barneys after two black New Yorkers said they were racially profiled at the store.

The Madison Ave. display in Midtown is assembled 20/11/13. Jay Z has said all the proceeds from his line will go to charity and that he will sit on a council to tackle racial profiling, unfortunately for the multi-millionaire, on Tuesday the New York Daily News announced the department store chain has canceled the event which guaranteed to raise $1m for the rapper's Shawn Carter Foundation.

The store - which blamed the cancellation on 'unforeseen circumstances'. This comes just after the megastar stood by the expensive New York store just days ago.

In a statement made on his website Friday, Jay Z said he'd agreed to attend the party, which also served as the launch for his BNY SCC fashion collection, under the condition that he helped lead the store's review of its policies.

'The easy position would have been to walk away and leave policy making to others hoping that someone addresses the problem. I will not leave the outcome to others,' he wrote in a statement posted to his website Life and Times: A Statement From Shawn “JAY Z” Carter 11.15.2013.

The rapper-turned-mogul said that one of the stipulations for his continued support of the store was that he be given 'a leadership role and seat on a council specifically convened to deal with the issue of racial profiling'.

'I am in a unique position to use my voice to affect change to this disturbing issue,' he wrote.

'I will take this into my own hands with full power to recommend, review and revise policies and guidelines moving forward. I am choosing to take this head on.'

It's not clear if Jay Z will still get involved with those policies now that the party has been canceled.

So are luxury high end retailers telling black shoppers your money is not respected or wanted here? Have your say..

RELATED ARTICLES
» Rev. Al Sharpton addresses recent racial profiling by high-end stores
» Fourth New York shopper, pointing at Macy’s, makes racial profiling allegations
» Al Sharpton threatens boycott of Barneys over 'racial profiling'
» Barneys calls off Jay Z's fashion collaboration fundraiser that promised to raise $1m for his charity        after mass furore over racial profiling claims
» Barneys, Macy's CEOs to lead city's high-end retailers in anti-racial profiling forum
» Readers sound off on Jay Z, feminism and Elmer Fudd
» Hamill: Between racial profiling and insane prices, Jay Z's Barneys collection a joke
» Jay Z's new Barneys deal doesn't address racial profiling: lawyer 

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Thursday, 21 November 2013

Marc Jacobs is leaving Louis Vuitton

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Final salute: Marc Jacobs addresses the audience at his final show for Louis Vuitton in Paris on October 2, following a spectacular 16-year tenure at the brand. Source:DailyMailUK

MARC JACOBS is leaving Louis Vuitton . The news was confirmed this morning after the Louis Vuitton spring/summer show at Paris Fashion Week 02/10/2013.

When Marc Jacobs stepped onto the runway after the Louis Vuitton spring/summer 2014 show at Paris Fashion Week, he smiled and accepted the applause for what was to be his final reverence for the label.
The designer, who has worked at the helm of Vuitton for the last 16 years, is leaving to focus on his eponymous label ahead of an IPO (Initial Public Offering), the LVMH chairman and CEO Bernard Arnault confirmed this morning.

And Jacobs made sure he went out with a bang at Paris Fashion Week by presenting a celebration of his greatest hits including clothing inspired by his first ever collection, shown on a set featuring pieces from previous shows.
Mr Jacobs' 2014 collection for Louis Vuitton was imbued with signature elements from his 16-year run at the label, which he has transformed from a dusty heritage luggage purveyor to a commercial luxury powerhouse.

The show was staged with Mr Jacobs's evolved flair for lavish settings.
'To the showgirl in all of us,' read his notes for the collection, which was presented among reinvisioned versions of the elevators, escalators, carousels, fountains, and hotel corridors that he has previously created for Louis Vuitton's seasonal grand displays.


In fact, fashion's overall commercial expansion, which has skyrocketed in the last decade, can be easily traced through photos of his tenure at Vuitton. 
His evolution at the label is a prime example of the industry's transition from an exclusive tribe to a novel, friendly affair.

It was Mr Jacobs who masterminded and evolved the modern idea of themed collections, over-the-top settings, and dramatic staging effects. His adeptness at these grand events grew alongside the expansion of digital media.
Seasoned pro: In the last 16 years, Mr Jacobs steered the Vuitton brand through a variety of successful phases, the most fruitful of which was the brand's obvious foothold in the 'logo-mania' trend of the early aughts. Source:DailyMailUK

In memory: Mr Jacobs recreated many of his most successful Vuitton moments for his final show, including a reinterpretation of the fountain he created for the label's fall 2010 show


Mr Jacobs now leaves Vuitton (which he joined in 1997), after starting its ready-to-wear business from scratch, as well as growing its overall commercial popularity and cool quotient.
In the last 16 years, Mr Jacobs steered the Vuitton brand through a variety of successful phases, the most fruitful of which was the brand's obvious foothold in the 'logo-mania' trend of the early aughts.

When he was appointed to Vuitton, the brand's holding company LVMH also bought a majority stake in his namesake brand and later helped him launch a diffusion line, Marc by Marc Jacobs, for spring 2001.
In memory: Mr Jacobs recreated many of his most successful Vuitton moments for his final show, including a reinterpretation of the fountain he created for the label's fall 2010 show. Source:DailyMailUK

Vogue editor Alexandra Shulman commented: "Marc has provided fashion with so much during his years at Vuitton.

"It's important to know how to exit, as well as arrive, and it's going to be exciting to see how this impacts on the creativity of his own line."


Nicolas Ghesquiere
And as for Louis Vuitton, while no announcements regarding Jacobs' successor have been made yet, former Balenciaga creative director Nicolas Ghesquiere is reportedly the frontrunner.

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Saturday, 19 October 2013

Woman sues Prada after she couldn't get champagne splashes out of her £1,000 skirt - and wins

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MELBOURNE woman has successfully sued luxury fashion label Prada because champagne stains on a £971 ($1660) skirt she wore once won't clean off, reports the  Australian paper, the Herald Sun.

Catherine Whitty  spent £971 ($1,660 in Australian dollars) on the silk skirt for her 40th birthday party, but a guest dampened the night by spilling French bubbly over the Italian creation.

Ms Whitty was surprised when her drycleaner said the stains couldn't be removed, and that any liquid - including rain or splashes from washing hands - would have damaged the delicate silk.
Catherine Whitty sued Prada over a champagne-stained skirt. Picture: Stuart Walmsley Source: HeraldSun
She launched tribunal action, arguing sales staff at Prada's flagship store on Collins St knew she was buying the piece for a champagne celebration and should have warned it was unsuitable.

Ms Whitty told the Victorian Civil and Administrative Tribunal she'd chosen the A-line skirt because it was a timeless piece that she expected to wear many times.

The frequent Prada patron said she expected the garment would be fit for "common usage" and that she would be able to remove simple stains to allow for multiple outings.

The Princes Hill physiotherapist said she'd checked the washing instructions on the skirt before purchase, and the label said "professionally dryclean".

Ms Whitty said no Prada sales assistants had advised her the fabric would be irreparably damaged if alcohol - or water - were spilt on it.

Prada retail operations manager Albin Cheng said staff had proffered the skirt based on fashion, not what would be served at the party.

He argued the stains were not a fault of the garment, but of Ms Whitty's failure to take due care while wearing it.

"This was not caused by us," Mr Cheng told Victorian Civil and Administrative Tribunal.

Ms Whitty's delay in taking the skirt for cleaning hadn't helped, he claimed.

The party host waited until Monday morning after the Saturday-night mishap in the belief her preferred shop was shut on Sundays.

Mr Cheng said a search of Prada's customer database revealed that four months after the party, Ms Whitty had bought another item of the same material, raising questions about whether she really did doubt its quality and wearability.

Ms Whitty told the tribunal she'd bought other silk items from Prada and was "usually a very happy customer".
Ms Whitty in the skirt at her birthday party. Source: HeraldSun
But she was highly dissatisfied at being able to wear the damaged skirt only once, and also by Prada Australia's handling of her complaint.

She said she'd spent several frustrating months trying to get the brand to respond to her concerns before launching tribunal proceedings.

Tribunal member Peter Moloney found in favour of Ms Whitty, and ordered Prada Australia refund the full £971 ($1660) to her.

Mr Moloney noted unless sold with a warning, garments were usually be expected to withstand some use and exposure to normal hazards of life such as spills or a rain shower.

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Content thanks:HeraldSun

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Tuesday, 15 October 2013

Christian Louboutin wins case against anti-Islamic group

Christian Louboutin
CHRISTIAN LOUBOUTIN has won an injunction in Antwerp against Belgian activists Women Against Islamisation, an anti-Islamic group which used one of it's famous red soled shoes in advertising images without permission. The Belgian anti-Islam campaigners must remove all posters including imagery from the luxury foot wear company.

Thee campaign group Women Against Islamisation featured a image of a woman's legs wearing Louboutin heels with the distinctive red sole, visible on one of it's posters.

Women Against Islamisation unauthorised poster pic:AFP/GETTY
Beside the image of her wearing the shoes a key showed what it claimed was Islam's view of a woman, as measured by the length of her skirt, Words ranging from "Sharia compatible from "whore" just above the knee to "stoning" at the top of the thigh.
Women Against Islamisation unauthorised poster  pic:AFP/GETTY
The poster by the far-right Vlaams Belang shows a woman wearing the iconic red-soled stilettos.
The legs belong to Anke Van dermeersch, a senator from the party.
A judge at the Antwerp court has given the party 24 hours in which to take down the posters.

Miss Van dermeersch, a former Miss Belgium, called the decision a political ruling. Her party has issued another advert, this time with the senator lying down and wearing similar-looking, but yellow-soled stilettos.

Revised poster showing yellow sole and heel
Louboutin said it had not authorised the posters and said the original advert tarnished his image.

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Sunday, 13 October 2013

Victoria Beckham to open her own boutique in Mayfair, London

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Victoria Beckham is set to open her own boutique in London's upmarket Mayfair
VICTORIA BECKHAM is set to further cement her career as a fashion designer by opening her own boutique in London’s upmarket Mayfair as reported by Daily Mail UK.

After months of negotiations, the 39-year-old former Spice Girl has signed a deal to open the shop, selling her collections of clothing and handbags by joining the fashion elite with a store located in Dover Street in the heart of the fashion district, in Dover Street, just a short walk from Old  Bond Street - places Victoria at the heart of the capital’s fashion district.


Victoria first hinted at her desire to open a flagship store for her brand in April, when she told British Vogue that London would be the perfect location.

She said at the time: ‘This is where I want to have my first store. I’d like to do something that is really new, really fresh.  Something a little bit conceptual – but not too much.’

Her designs have proved popular with the likes of Beyonce and Gwyneth Paltrow, but have previously only been available online, in fashion outlets and department stores.

A source close to Victoria said: ‘She’s really excited about getting things moving quickly.

‘Obviously there is still a lot to do, but the hope is to open the store properly early next year with one of the biggest fashion parties of the year.’

It was reported last week that Victoria and husband David's business empire now boasts earnings of almost £100,000 a day
The news comes after it was reported last week that Victoria and husband David’s business empire now boasts earnings of almost £100,000 a day.
The Dover Street location, just a short walk from Old Bond Street, places Victoria at the heart of the capital's fashion district
The three companies which handle their family’s branding empire recorded combined turnover of more than £35 million a year, according to Companies House documents.

Content thanks: DailyMailUK

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Saturday, 12 October 2013

Future of Marc Jacobs at Louis Vuitton in doubt

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Jacobs greets the audience during his Spring/Summer 2014 collection show during New York Fashion Week September 12, 2013. Pic:Reuters/Eric Thayer
MARC JACOBS may be on the verge of leaving Louis Vuitton when his contract ends next month as designer's future at the French luxury brand remains unresolved, an industry source told Reuters on Wednesday 25 September 2013.

Since joining the group in 1997 Jacobs has steered Vuitton's growth into a global luxury brand which generates nearly 7 billion euros ($9.46 billion) of revenues a year and more than half of parent LVMH's (LVMH.PA) operating profits.

"His contract may not be renewed," the source told Reuters on condition of anonymity, without going into further detail. The French magazine Challenges this week said his departure had already been approved internally.

Marc Jacobs and Louis Vuitton declined to comment on Wednesday.
The potential move comes as the brand, famous for its LV-embossed canvas bags, is trying to regain some of its lost prestige, having failed to anticipate quickly enough consumers' move away from logo-branded products, particularly in China.

Louis Vuitton's sales growth has slowed down to 5-6 percent this year after decades of more than 10 percent annual sales growth, driven by an aggressive international expansion and demand in Asia, where it opened shops earlier than rivals.

Uncertainty about future growth at Louis Vuitton has been weighing on the stock price of LVMH shares which have gained 7 percent since the beginning of the year while the European luxury sector has gained more than 17 percent on average.

Marc Jacobs helped develop Louis Vuitton's women and men's ready-to-wear lines and runs his own eponymous brand which ranks among the most profitable smaller fashion subsidiaries within LVMH, fuelled by demand in the United States and Japan.

The Marc Jacobs brand also launched in August a cosmetics products line in the United States, exclusively distributed by Sephora, LVMH's beauty products retail chain.

"Nothing has been decided yet," a separate industry source told Reuters about Jacobs' contract.

On Tuesday Louis Vuitton announced it had hired Proenza Schouler accessories designer Darren Spaziani as part of its upmarket drive and efforts to beef up its high-end offering of leather bags.

Earlier this month, signs emerged that Louis Vuitton's revamp could be yielding results as the brand's new bags have been flying off the shelves since their summer launch, according to a Reuters survey of shops in Milan, Paris and London.

Looking ahead, names in the hat to replace Marc Jacobs include that of Nicolas Ghesquiere, a darling of fashion editors, who left Balenciaga last year after having successfully infused new life into the Kering (PRTP.PA) fashion brand.

Ghesquiere is regarded as close to Delphine Arnault, Louis Vuitton's deputy chief executive and one of LVMH's main talent-spotters. She is also the eldest child of Bernard Arnault, founder and chief executive of LVMH and France's richest man.

Industry sources said it was possible that Marc Jacobs's fashion show on October 2, as part of Paris Fashion Week, could be his last.

Jacobs introduced collaborations with famous artists such as Richard Prince, Takashi Murakami and Stephen Sprouse to help make Louis Vuitton bags more relevant to fashion followers.

"Marc Jacbos has done fantastic work at Vuitton but I think that today we need to reframe the leather goods and fashion proposition which has until now mainly been focused on the bags," a luxury goods expert said, declining to be named.

Content thanks: Reuters

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Tuesday, 17 September 2013

Longchamp has opened its biggest European flagship store in London

Longchamp Regent Street pic Harpers Bazaar

LONGCHAMP celebrates London flagship store. Having gazed longingly at the boarded-up shop façade on Regent Street, the moment has indeed at last arrived! The long awaited launch of Longchamp’s biggest European flagship store in Regent Street – which finally opened its doors to the public on 16 September 2013 after a London Fashion Week party on 14 September attended by the fashion glitter-rati including Kate Moss, Pixie Geldoff, Alexa Chung and model Georgia May Jagger, as well as the brand’s current campaign model, Coco Rocha.

In a boost to London and the UK, Jean Cassegrain, chief executive, said that London is a 'key city' for Longchamp and offered access to UK and global shoppers. The flagship Regent Street store, is the French luxury company's third in London, complementing sites at Westfield London and New Bond Street.

Longchamp Regent Street pic Harpers Bazaar
Mr Cassegrain added; "We felt we needed a stronger physical presence in London. London is important because it is one of the key cities in Europe. London is London but it is also the UK and and the world." Cassegrain added at present Longchamp has 'specific plans' to open stores outside London but that this is the 'next step' of expansion in the UK.

The family owned luxury company attributes it's success to this factor of ownership has no plans to sell to rivals or float on the stock market. Growing quicker in Asia than Europe, the company invest across the continent. "You can't really afford to leave any market out, Cassegrain said, "In today's world you really have to be global. The ones who aren't organising themselves to be global have no future at all."

Thanks to those fabolous peeps at Harpers Bazzar we were given a little sneak preview last week. The flagship store covers 500 square metres, including their world-famous bags – the Legende, the Gatsby, the Balzane, the Roseau - as well as the Kate Moss-designed Gloucester collection.

Longchamp Regent Street pic Harpers Bazaar
The two floors within the impressive space are separated by a floating mezzanine level – dedicated solely to displaying Longchamp’s famed La Pliage collection, since 1993, more than 26million versions have been sold. With a large sculpture spanning the height of the building forms the store’s centrepiece. The ground floor displays women’s bags, accessories, shoes and ready-to-wear, while the first floor showcase men’s collections and luggage.

“The mood throughout is light, elegant and relaxed with clean lines,” explains a press release. “Natural materials such as stone, marble, glass, wood and leather recall Longchamp’s heritage of craftsmanship.”

Fabulous time to go shopping!



Location:
229 Regent Street
London, W1
http://www.longchamp.com


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