Katy Perry Signs New Fragrance Deal With Coty

Katy Perry

Katy Perry has signed a new fragrance deal with Coty Inc. Katy signed a deal with Coty to create a new line of signature

The 'Firework' singer has agreed a contract with the beauty giant, which will involve creating a new line of signature fragrances, while Coty will immediately begin distributing Katy's existing fragrances, Meow and Purr.

“I’m excited to share what’s next in my perfumed world, as well as making Purr and Meow more accessible worldwide,” Perry said.

Perry launched her first fragrance, Purr by Katy Perry, in November 2010 with Nordstrom.

Purr by Katy Perry

Katy said: "I'm excited to share what's next in my perfumed world, as well as making Purr and Meow more accessible worldwide."

Renato Semerari, president of Coty Beauty, told WWD of the 'California Gurls' hit-maker: "Katy is original and daring - her unique approach to music and life will serve as the inspiration behind her innovative new scents and allow us to explore new avenues of scent creation."

Katy has previously spoken about celebrity perfumes, saying she is very involves with hers and wouldn't put her name to something she's not proud of.

Meow by Katy Perry 

She said: "I have seen a lot of the perfumes out there - some of my peers - and I'm like, 'Did you really approve this?' You can't just cash in all the time. I've always told anyone I'm working with that if I don't like the product, I'm not going to show up."

Coty purchased the Katy Perry fragrance license from Gigantic Parfums on July 23. The company is also preparing for a 2013 initial public offering.

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