Why Fashion is Veering More Towards Live Streaming

Delortae Agency on Periscope

DELORTAE AGENCY have recently joined the clamber towards fashion live streaming. Why I hear you ask?, Live streaming is the future of fashion, and not only at fashion week. We are among those joining the Periscope and Snapchat bandwagon but also our beloved fashion brands are embracing the digital social media marketing.

Burberry, sharing spotted showcasing their SS16 show with a ‘live story’ series on Snapchat this September 2015 to the rolling out of ‘Buy‘ buttons to allow users to instantly purchase items with a click of their digital finger. Luxury fashion is always slow to go with mass social marketing as it struggles to hold on to the 'exclusive personal touch' that wealthy spenders like to feel and the brands deliver so well.

But with Iconic British Luxury Brand, Burberry Est. 1856, headed by the inimitable Christopher Bailey, at the forefront get ready to see it becoming a thing of the norm for 2016 as more of our favourite brands follow suit.

And to ensure they don't lose momentum, Burberry has taken to the social media platform once again, live streaming their SS16 campaign shoot. This advertising campaign was created exclusively for Burberry’s snapchat followers, giving them never before seen access to the campaign shoot, in real time, by world-renowned photographer, Mario Testino. 

Also, Fendi recently celebrated its Roman headquarters, the Palazzo della Civiltà Italiana, through a live-streamed event hosted on its Web site, Fendi.com.

What's your views on this new social trend?

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Contact details;
Burberry

Address: 21-, 23 New Bond St, London W1S 2RE

Phone: 020 7980 8425

Fendi

Address: 141 New Bond St, London W1S 2RE

Phone: 020 7980 8425

Maserati GranCabrio With More Than A Touch of Fendi

Always fancied a Maserati? What about one with more than a touch of Fendi about it?

The GranCabrio Fendi is the latest creation by Maserati in collaboration with Fendi. Designed by Silvia Venturini, the two iconic brands from Italy are set to debut the vehicle at the Frankfurt MotorShow in September 2011.

The Maserati GranCabrio Fendi comes equipped with a 4.7-liter V8 engine and coated in a three-layered custom body color called Grigio Fiamma Fendi. Inside is where you’ll appreciate the rich details and craftsmanship that this car has to offer. From the Pergamena Fendi wood trim across the dashboard to Fendi’s double F-logo is stitched along the seats.

The GranCabrio Fendi comes with 20-inch Trident design allow wheels. On the instrument cluster cover and gear lever is Cuoio Romano, Fendi’s most precious leather from its Selleria line. Also included is a Limited Edition set of luggage and accessories.

Selleria leather interior and trademark Fendi logo

 

Now really, who would say no to this?

Content thank you Upscale

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