Final salute: Marc Jacobs addresses the audience at his final show for Louis Vuitton in Paris on October 2, following a spectacular 16-year tenure at the brand. Source:DailyMailUK
When Marc Jacobs stepped onto the runway after the Louis Vuitton spring/summer 2014 show at Paris Fashion Week, he smiled and accepted the applause for what was to be his final reverence for the label.
The designer, who has worked at the helm of Vuitton for the last 16 years, is leaving to focus on his eponymous label ahead of an IPO (Initial Public Offering), the LVMH chairman and CEO Bernard Arnault confirmed this morning.
And Jacobs made sure he went out with a bang at Paris Fashion Week by presenting a celebration of his greatest hits including clothing inspired by his first ever collection, shown on a set featuring pieces from previous shows.
Mr Jacobs' 2014 collection for Louis Vuitton was imbued with signature elements from his 16-year run at the label, which he has transformed from a dusty heritage luggage purveyor to a commercial luxury powerhouse.
The show was staged with Mr Jacobs's evolved flair for lavish settings.
'To the showgirl in all of us,' read his notes for the collection, which was presented among reinvisioned versions of the elevators, escalators, carousels, fountains, and hotel corridors that he has previously created for Louis Vuitton's seasonal grand displays.
In fact, fashion's overall commercial expansion, which has skyrocketed in the last decade, can be easily traced through photos of his tenure at Vuitton.
His evolution at the label is a prime example of the industry's transition from an exclusive tribe to a novel, friendly affair.
It was Mr Jacobs who masterminded and evolved the modern idea of themed collections, over-the-top settings, and dramatic staging effects. His adeptness at these grand events grew alongside the expansion of digital media.
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| Seasoned pro: In the last 16 years, Mr Jacobs steered the Vuitton brand through a variety of successful phases, the most fruitful of which was the brand's obvious foothold in the 'logo-mania' trend of the early aughts. Source:DailyMailUK |
In memory: Mr Jacobs recreated many of his most successful Vuitton moments for his final show, including a reinterpretation of the fountain he created for the label's fall 2010 show
Mr Jacobs now leaves Vuitton (which he joined in 1997), after starting its ready-to-wear business from scratch, as well as growing its overall commercial popularity and cool quotient.
In the last 16 years, Mr Jacobs steered the Vuitton brand through a variety of successful phases, the most fruitful of which was the brand's obvious foothold in the 'logo-mania' trend of the early aughts.
When he was appointed to Vuitton, the brand's holding company LVMH also bought a majority stake in his namesake brand and later helped him launch a diffusion line, Marc by Marc Jacobs, for spring 2001.
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| In memory: Mr Jacobs recreated many of his most successful Vuitton moments for his final show, including a reinterpretation of the fountain he created for the label's fall 2010 show. Source:DailyMailUK |
Vogue editor Alexandra Shulman commented: "Marc has provided fashion with so much during his years at Vuitton.
"It's important to know how to exit, as well as arrive, and it's going to be exciting to see how this impacts on the creativity of his own line."
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| Nicolas Ghesquiere |
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