Max Mara's first ever Accessories campaign, starring Jennifer Garner

JENNIFER GARNER The first ever Accessories campaign starring the award-winning actress, photographed in New York by Mario Sorrenti, for the JBAG. Described by the luxury brand house as 'A true modern classic. Beautifully hand crafted from the finest materials and designed with refined simplicity. The JBag is an ageless icon of understated elegance that will transcend occasion and stand the test of time.

The American actress is the first and currently only celebrity spokesperson of Max Mara. Starting next month, September 2013. The campaign will appear in Vogue, Harpers Bazaar, Elle, W, InStyle, The New York Times and The International Herald Tribune.

Behind the scenes at the JBag shoot we get to see during the shoot, how the luxury house captured a few relaxed moments of conversation in Jennifer's busy schedule to find out her thoughts on life, loves, and being a very stylish lady.


Max Mara Accessories Fall/Winter 2013 Campaign starring Jennifer Garner - Behind the scenes

THE INTERVIEW
Jennifer Garner is a very busy actress. Balancing her time between a successful career and, in her words, her favourite "job": being a mother. Not that raising a family (she has two daughters, Violet, 7, and Seraphina, 4, and one boy, Sam, 1, and husband Ben Affleck) has meant sacrificing her love for fashion and for style. Perhaps precisely because of this the actress (and activist) has become a red carpet favourite admired for her sophisticated and glamorous allure. "I don't like to seem like a paper cut-out even in fashion photographs, I want to look like a real woman", she says proudly. chatting with Jennifer in photographer Mario Sorrenti's studio during the shooting of the cover of this issue of MM Magazine and the "J- Bag" campaign. Here is Max Mara's interview…

How would you define your style?
Pragmatic! I like to wear garments of guaranteed elegance, that have a real luxurious texture and feel good against your skin. Like a camel coat – you can't go wrong.

Wife-mother-actress… You're a very busy lady. How does this reflect in the way you dress?
I have a basic style mandate for myself: both in life and on the red carpet I don't want to feel like I'm wearing a theatre costume. Some outfits work on other people, but may be too cool for me. Of course, I like clothes to be beautiful.

How was it working with super photographer Mario Sorrenti?
Mario is a real dreamboat. Since he's not here, I can say that. He's a talented storyteller, a delightful enchanter.

Let's talk a little bit about film. What was your favourite film when you were growing up?
"The Wizard of Oz". I've watched it a lot recently with my kids and – I have to say – it is still a timeless success
.
When was the first time you felt like an actress?
The first time I felt like an actress was my first real job. I was living in New York and I got a job as an understudy in a play entitled "A Month in the Country" starring Helen Mirren and F. Marie Abraham and Ron Rifkin. I made $150 a week. I didn't have enough money to take the subway so I walked.

We heard you singing on the shoot today. Another passion of yours?
No, I would never sing in front of a camera. I sing lullabies at night. Usually I never sing in front of anyone. Or at least no one above the age of seven.

What do you think about the "J-Bag" – this season's new cult bag by Max Mara – that you were photographed holding?
I like the size of it. I like that it's big enough to carry whatever technology you want to stuff in there, but it's small enough that you won't lose your lipstick.


visit maxmara.com for the JBAG

Pic & Content: Max Mara

For luxury authentic products & services; http://www.luxuryonlinestore.net

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The World's First Diamond Ring by Shawish Geneva A Ring Made Entirely From One Diamond

Delortae Agency were amongst those priviledged enough to be invited to a special event that took place on April 14 in Central London, presenting and charting the creation of the history making ring from original sketches to final design. the world's first diamond ring by Shawish Geneva.  The ring is made entirely from one, single faceted diamond, weighing 150-carats and is unique as it’s composed entirely from a single diamond, with the faceted band carved directly into the stone. £43 million

London had been selected as the city to present the exclusive invitation-only event at Il Bottaccio, on Grosvenor Place. After that the tour continues to Moscow where then after two days, will continue it's journey to Seol, South Korea before returning home to Geneva.

Brothers Mohamed Shawesh and Majdy Shawesh, who co-serve as the brand’s CEO &
President, are the brains behind the unusual design.A ring made entirely of a faceted diamond has always seemed like a fantasy," says Mohamed Shawesh, president and ceo of Geneva-based Shawish Jewellery. "It seemed impossible, so we decided to embark on the adventure of creating it. To create the perfect diamond ring is the epitome of art."

Drawing inspiration from a variety of global cultures, Shawish sees jewellery as a way to “enhance a woman’s femininity and beauty.”

But creating the ground-breaking ring wasn't a straight-forward undertaking: "We got the copyright one year ago in Geneva," Shawesh explains. "It then took one year to get the copyright and we had to do multiple tests with the design, to get the precision of the circle right. Diamonds are made of carbon and molecules that can change, even the colour can be altered when attempting to cut it. We had to buy special laser equipment, to cut directly into the diamond. The most important aspect is preserving the integrity of the diamond and of course the most difficult phase is precision cutting an entire stone into a ring."

Shawish Diamond Set

The evening was in deed history making as we were treated to see varied diamond collections of the most stunning jewellery ever assembled in one place. Exclusive piece auction, on the night, that saw a stunning jewellery set (similar to that featured) go to one lucky bidder and the entertainment was astounding.

Needless to say the security was discreetly scattered amongst the diamonds. Along with the champagne, cocktails and canapés that never stopped flowing all evening.

It was indeed a rare event that completed a history making rare evening.


The Shawish flagship store is found in Geneva’s cathedral square. Visit www.shawish-jewellery.com for more information.