Longchamp has opened its biggest European flagship store in London

Longchamp Regent Street pic Harpers Bazaar

LONGCHAMP celebrates London flagship store. Having gazed longingly at the boarded-up shop façade on Regent Street, the moment has indeed at last arrived! The long awaited launch of Longchamp’s biggest European flagship store in Regent Street – which finally opened its doors to the public on 16 September 2013 after a London Fashion Week party on 14 September attended by the fashion glitter-rati including Kate Moss, Pixie Geldoff, Alexa Chung and model Georgia May Jagger, as well as the brand’s current campaign model, Coco Rocha.

In a boost to London and the UK, Jean Cassegrain, chief executive, said that London is a 'key city' for Longchamp and offered access to UK and global shoppers. The flagship Regent Street store, is the French luxury company's third in London, complementing sites at Westfield London and New Bond Street.

Longchamp Regent Street pic Harpers Bazaar

Mr Cassegrain added; "We felt we needed a stronger physical presence in London. London is important because it is one of the key cities in Europe. London is London but it is also the UK and and the world." Cassegrain added at present Longchamp has 'specific plans' to open stores outside London but that this is the 'next step' of expansion in the UK.

The family owned luxury company attributes it's success to this factor of ownership has no plans to sell to rivals or float on the stock market. Growing quicker in Asia than Europe, the company invest across the continent. "You can't really afford to leave any market out, Cassegrain said, "In today's world you really have to be global. The ones who aren't organising themselves to be global have no future at all."

Thanks to those fabolous peeps at Harpers Bazzar we were given a little sneak preview last week. The flagship store covers 500 square metres, including their world-famous bags – the Legende, the Gatsby, the Balzane, the Roseau - as well as the Kate Moss-designed Gloucester collection.

Longchamp Regent Street pic Harpers Bazaar

The two floors within the impressive space are separated by a floating mezzanine level – dedicated solely to displaying Longchamp’s famed La Pliage collection, since 1993, more than 26million versions have been sold. With a large sculpture spanning the height of the building forms the store’s centrepiece. The ground floor displays women’s bags, accessories, shoes and ready-to-wear, while the first floor showcase men’s collections and luggage.

“The mood throughout is light, elegant and relaxed with clean lines,” explains a press release. “Natural materials such as stone, marble, glass, wood and leather recall Longchamp’s heritage of craftsmanship.”

Fabulous time to go shopping!



Location:
229 Regent Street
London, W1
http://www.longchamp.com


For luxury authentic products & services; http://www.luxuryonlinestore.net

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Dolce & Gabbana to Host 4th Store Opening in London

On Saturday, 15th June 2013, Domenico Dolce, Stefano Gabbana and Dylan Jones, the Editor in Chief of British GQ, will celebrate the opening of the fourth Dolce&Gabbana boutique in London with an event that will be part of the official London Collections: Men’s calendar during which the Summer 2014 Tailoring Collection for men will be presented. 

Dolce and Gabbana 5th Ave boutique during the NYC opening event

“We are thrilled to welcome Dolce&Gabbana to London Collections: Men, and we are delighted that they are opening this season with such a high-profile event. London welcomes Domenico and Stefano and hope they decide to have an event here every season.” Dylan Jones, Editor in Chief – British GQ

Italian and English sartorial traditions meet and blend in a new, one-of-a-kind space, designed and created exclusively for London and located at 53-55 New Bond Street. The new boutique is part of the Group retail development strategy that comprises the creation of a series of special stores where the classic Dolce&Gabbana style finds a new expression thanks to the unique identities and traditions of the cities in which they are situated.

“London has always been one of the cities we love the most. It’s not by chance that we have decided to open this particular store here. British sense of style is part of their DNA, it’s been part of their culture for ages. Just like in Italy. When Dylan invited us to come, we couldn’t say no!” Domenico Dolce and Stefano Gabbana

Dolce&Gabbana’s boutiques in London are located at 6 (menswear) and 175 (womenswear) Sloane Street and at 6/8 Old Bond Street (menswear and womenswear).

Pic: Courtesy of Dolce and Gabbana

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Vera Wang Bride announced yet another international store opening in Tokyo

Designer Vera Wang announced yet another international store opening in Tokyo, Japan – Vera Wang Bride has opened a bridal boutique in the Ginza district of Tokyo. Vera Wang Bride, Ginza was designed with a contemporary look in mind, created with the unique interpretation of graphite concrete floors, charcoal grey walls, etched glass doors and blackened steel design elements 



The new stores comes on the heels of the opening of its first Asian flagship in Seoul, Korea.


The Tokyo store spans 1355 sqft and was created with graphite concrete floors, charcoal grey walls, etched glass doors and blackened steel design elements.



It was developed by Hatsuko Endo, a bridal company and Wang's partner in Japan.


“Vera and I see so many international brides in New York, LA and London. We have to serve them in their own part of the world,’” said Wang's company president Mario Grauso.


“Clearly when you get to Asia, Vera is most known for her bridal. So we feel it is safest and easiest for us to lead with bridal.”


Vera Wang's continued international expansion will include boutique openings in Abu Dhabi, Shanghai and Hong Kong.

Apart from boutiques, Wang is reportedly planning to launch her television show in China aimed at leveraging her Chinese heritage and connecting with customers.


The exclusive opening event held on July 3rd was I'm sure a night to remember and the store officially opened on July 8th. For further details; VeraWangGang 


For luxury authentic products & services; http://www.luxuryonlinestore.net