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Showing posts with label luxury. Show all posts
Showing posts with label luxury. Show all posts

Tuesday, 12 January 2016

Hearst: From Elle & Marie Claire to E-Commerce



Hearst (which owns Elle, Marie Claire, Esquire and Cosmopolitan, among others) has launched the first of a few new digital-only products, a shopping site called BestProducts.com. According to Digiday, the site will be overseen by executive director Patrick Varone and will have a team of 15 when fully staffed.

BestProducts will also feature Hearst’s publishing platform, which the company uses—or will use
Hearst Corporation
soon—for all of its brands. The custom CMS allows Hearst editors to see what stories are trending well and sibling sites and share editorial content with each other, so they can scale their audience faster.

The idea of BestProducts.com is not to attempt to compete with Amazon but to serve shoppers who need help making up their mind on what to buy but don’t want to do the work of sifting through the Web’s ocean of information.


The site’s editors will evaluate and recommend products in nine verticals including food and drink, gadgets, beauty, fashion and home, based on what’s trending around the Web and what consumers are already saying about them online.

Thursday, 7 January 2016

Why Fashion is Veering More Towards Live Streaming




Delortae Agency on Periscope

DELORTAE AGENCY have recently joined the clamber towards fashion live streaming. Why I hear you ask?, Live streaming is the future of fashion, and not only at fashion week. We are among those joining the Periscope and Snapchat bandwagon but also our beloved fashion brands are embracing the digital social media marketing.

Burberry, sharing spotted showcasing their SS16 show with a ‘live story’ series on Snapchat this September 2015 to the rolling out of ‘Buy‘ buttons to allow users to instantly purchase items with a click of their digital finger. Luxury fashion is always slow to go with mass social marketing as it struggles to hold on to the 'exclusive personal touch' that wealthy spenders like to feel and the brands deliver so well.

But with Iconic British Luxury Brand, Burberry Est. 1856, headed by the inimitable Christopher Bailey, at the forefront get ready to see it becoming a thing of the norm for 2016 as more of our favourite brands follow suit.


And to ensure they don't lose momentum, Burberry has taken to the social media platform once again, live streaming their SS16 campaign shoot. This advertising campaign was created exclusively for Burberry’s snapchat followers, giving them never before seen access to the campaign shoot, in real time, by world-renowned photographer, Mario Testino. 

Also, Fendi recently celebrated its Roman headquarters, the Palazzo della Civiltà Italiana, through a live-streamed event hosted on its Web site, Fendi.com.

What's your views on this new social trend?


✿ » For trusted authentic luxury products & services

Contact details;
Burberry
Address: 21-, 23 New Bond St, London W1S 2RE

Phone: 020 7980 8425

Fendi
Address: 141 New Bond St, London W1S 2RE
Phone: 020 7980 8425

Luxury Brands Focus on Brand Relaunches


BILL BLASS the historic American brand, Bill Blass, established 1970 is all set to go with their recently- hired designer Chris Benz women’s collection. 

Bill Blass
Stuart M. Goldblatt, named last year as the president and CEO (previously of Macy’s for more than 35 years) is out to revitalise the iconic brand. 

It has to be said the beloved iconic brand was inactive from 2012, when Bill Blass Group unceremoniously axed the then designer Jeffrey Monteiro and his entire staff.


Along with that, French clothing label Marithe and Francois Girbaud is also set to re-launch November 2016, brought together by a collective of former employees of the brand. 

The brainchild of co-founder Marithé Bachellerie (who formed the label alongsideFrançois Girbaud), a brand new concept for the label has been formed, entitled Mad Lane, which draws on Proust’s madeleine as source of inspiration.



Contact details;
Bill Bass





Wednesday, 6 January 2016

Dolce&Gabbana Woos Muslim Women With Hijabs and Abayas

Domenico Dolce and Stefano Gabbana

I love this controversial duo, never fail to let me muse over what new we can shake up the fashion circuit and this time they have their sights set firmly on the Muslim community according to our our friends over at Brand Chanel






According to one estimate, by 2019 Muslims will be spending $484 billion on clothing and shoes a year, up from the $266 billion spent by Muslim consumers on clothing and footwear in 2013. And for the most part, major fashion brands have largely ignored the Muslim community.

What's your thoughts?

Head over to Brand Chanel for the full story...


- Content thanks Brand Chanel


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Thursday, 27 August 2015

Delortae Agency™ | Luxury Income Video Ad





#DELORTAEAGENCY partners Luxury Income Club | Built on Brands | Video Ad Campaign For First Luxury Authentic Home Based Designer Business aimed at UK start-up’s & entrepreneurs, See full unique opportunity here  http://delortae.agency/club

Tuesday, 25 August 2015

Delortae Agency™ | Partners Luxury Income Club





#DELORTAEAGENCY partners Luxury Income Club | Built on Brands | For First Luxury Authentic Home Based Designer Business aimed at UK start-up’s and entrepreneurs

See full unique opportunity here http://delortae.agency/club #UK #Entrepreneur




Monday, 23 March 2015

Dolce & Gabbana’s £4,600 embellished headphones


DOLCE & GABBANA, the luxury Italian duo, sent models down the runway for this Autumn 2015 Milan Fashion week, wearing the swankiest earbuds to date in collaboration with Frends; and you can own your own set for the princely sum of £4,600 (approx. $7,000).

These are much more that what you'd expect to pay for a D&G handbag, with some of its most luxurious designs priced at around £1,000

The headphones worn by the models are made of leather and are fully covered in the brand’s signature jewellery, embellished with materials like pearls, gold chains, Swarovski crystals and velvet across the earpieces and bridge. 
Definitely not your average pair of headphones. 

The Italian luxury fashion house design is said to have been inspired by the Italian matriarch, otherwise known as la mamma, celebrating Mother’s Day. But not only that, it also celebrated the pleasure of listening to music by taking it to the next luxury level.

They were initially thought to be catwalk collaboration only, but tech brand Frends has confirmed that two of the original catwalk versions have officially landed on American online retailer Moda Operandi and are ready to pre-order for expected delivery between July and October. 

Retailed at £4,700 (approx. $7,095 ) these are about 35 more expensive than Frend’s popular Taylor style, which is currently priced at around £150. 

The two headphone designs available to buy for that staggering price are a bejewelled red-leather style and a green-leather version.

Since Frends was founded in 2006 by a young group of pro snowboarders it quickly made its minimalist designs a favourite in the fashion world. But by collaborating with the king of bling and superfancy, it has taken its fashion forward spirit to a whole new level.

However, this is not the first time luxe headphones are taken from the catwalk into the shopping bag. Last season Chanel's autumn/winter 2014 show also introduced quilted headphones in partnership with tech company Monster. They were sold for $5,000 in the US and reportedly for £4,170 in the UK.

Still, Dolce & Gabbana’s headphones take the prize. They might not only be the world’s most expensive earbuds, but the most blinged out ones too. 


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Saturday, 21 March 2015

Rihanna New Face of Dior

Rihanna New York City carrying two of Dior's most iconic bags: a light blue 'Lady Dior' and a pink 'Dior Addict'.

RIHANNA has been confirmed as the newest face of Dior’s Secret Garden campaign – and she’s believed to be the first black star to be featured by the French luxury brand. 

Of late, the 27-year-old singer, has been much sought after muse for luxury brand houses and now will star in the Secret Garden’s fourth instalment just days after she was spotted shooting in a silver dress for the brand at the Palace of Versailles in Paris earlier this week. 

Rihanna has already been the face of Gucci, Emporio Armani and Balmain, but she now has another high-end name to add to her impressive fashion house list.

“The house of Dior is pleased to announce that the fourth episode of Secret Garden was filmed this week by Steven Klein in Versailles, guest starring Rihanna,” said Dior in a statement.


In the past, each instalment of the capsule campaign has been set at a royal chateau and unlike Dior’s main campaigns, it has starred models rather than celebrities (think Jennifer Lawrence, Natalie Portman, Mila Kunis and Eva Herzigova) –until now. The fashion muse will star in a short film and print ad set to debut this spring.

This will be her first campaign for Dior and the casting choice is somewhat surprising because although she has sit on the front row of various Dior shows since Raf Simons took over, she doesn’t typically wear the brand on the red carpet – like Portman or Lawrence. Also, the pop star is thought to be the first black celebrity to appear on a Dior campaign in recent years, and certainly the first one under Simons,  the 70-year-old label’s current creative director. 

Simons recently came under fire for not casting black models in his shows, and it was not until his autumn 2013 collection when he casted six black models in the show. 


RELATED ARTICLES
» Jennifer Lawrence Is The New Face Of Miss Dior
» Eva Herzigova New Face of Dior
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Tuesday, 26 November 2013

Luxury high-end retailers Barneys & Macy's reveal profiling cases against black shoppers

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Furious people took to Facebook to vent their anger over the recent profiling of shoppers in the New York retailer, Barneys.

Anger: Furious Facebook users attacked Barneys' website over what they call 'modern racism', including the likes of rapper, Jay Z
On Barneys' Facebook wall, users have posted their opinions, said the New York Daily News.

Barneys' menswear ad was bombarded with angry comments
'Love these shoes ... but having dark skin, my hard earned money may not be enough to allow the purchase at this establishment,’ Facebook user Amelia Rios Alex wrote on the page, which features glitzy photos of shoes, perfume, jewellery and apparel.
An ad for a John Varvatos suit with the tagline, Modern Monochrome, attracted 72 people to vent about the profiling scandal. 
‘Modern racism,' said John Renaud.
‘Monochrome is right. Whites only’, according to David Nieves.
‘Will I get arrested if I buy this?’ asked Ramona Morgan.
‘Do handcuffs [come] with this or are they sold separately?’ said Facebook user Glenny Lennox.
This comes as a fourth person has come forward with similar claims, this time against Macy's - the second in a week.

Another department store customer came forward Sunday 27 October 2013, with the fourth “shopping while black” complaint in a week — a customer who says he was surrounded by cops after a legitimate purchase at Macy’s Herald Square in New York.


Art Palmer, of Brooklyn, holds the clothes he bought at Macy's Herald Square in April. He says he was stopped and questioned and had his bags searched by undercover NYPD detectives after leaving the store.

JAMES KEIVOM/NEW YORK DAILY NEW

Art Palmer says four plainclothes cops questioned him three blocks away from the flagship store after he bought $320 worth of Polo dress shirts and ties in April.

Palmer, a 56-year-old exercise trainer from Crown Heights, Brooklyn, said he made the purchase without incident, using both his Macy’s platinum card and his American Express card.

He was walking to a gym on Park Avenue when police surrounded him and demanded to see his ID.

The officers said they were suspicious because they had lost sight of him on the store’s surveillance cameras, he said.

When asked if he believed he was racially profiled, he told the New York Daily News that there was 'no other reason'.

He was allowed to continue on his way after he showed his receipt for the duds and the cards with which he purchased them.

When Palmer returned to the store the next day to complain, a Macy’s manager blamed it on the cops and said officers frequently come into the store to monitor surveillance videos without permission, according to Palmer.

The latest accusation echoes those by Trayon Christian and Kayla Phillips against Barneys and by actor Robert Brown against the same Macy’s.

Shocking: Trayon Christian, 19, lclaim they were interrogated by police after buying expensive items from Barneys
Shocking: Kayla Phillips, 21, claim they were interrogated by police after buying expensive items from Barneys
Two black Barneys customers said this week they were detained by police after making expensive purchases, while last week actor Robert Brown said he was paraded through Macy’s Herald Square store in handcuffs and detained for an hour after being racially profiled and accused of using a stolen credit card to buy his mother a $1,350 watch.

Trayon Christian, 19, is suing Barneys, saying he was accosted by undercover NYPD officers after using his debit card to buy a $349 Ferragamo belt in April.

Kayla Phillips, 21, said she was surrounded and interrogated by police after purchasing a $2,500 orange Celine suede handbag from Barneys in February.

Brown, one of the stars of HBO show Treme, was released after being in cuffs for about 45 minutes without any charges.

Robert Brown with Sean Connery who he starred with in the movie, Finding Forrester. Brown is suing Macy's for racial profiling
He’s suing the store and the NYPD, charging cops racially profiled him and violated his constitutional rights.

Fashion megastar Tyson Beckford, 42, told PIX11 on Thursday that he frequently gets judged on the colour of his skin in Barney's and other places.

Tyson Beckford on the Runway
'I might have the most recognisable face in the world. I still get followed all the time, any time I go to a store,' Beckford said outside Barney's.

Barneys CEO Mark Lee (center) joined Lundgren in meeting Rev. Al Sharpton (right) after four complaints about alleged racial profiling at the New York City shopping havens surfaced last monthJames Keivom/New York Daily News
Civil rights activist Reverend Al Sharpton has threatened protests against Barneys and a possible boycott for 'upscale racial profiling'.

'In major cities like New York, blacks and Latinos not only worry about being “stopped-and-frisked” by police, but they also fear the embarrassment of being “shopped-and-frisked” in retail stores,' he said in an opinion piece for the New York Daily News.

'Perhaps all retailers need a friendly reminder of the immense buying power of blacks and minorities. We will definitely remember those who welcome us and those who would rather profile us, and we will speak loudly with our dollars — bottom line.' We ever naively believe that our work is done?' Sharpton wrote.

Sharpton said it was a 'travesty' that police and retailers interrogate black people who buy expensive items.

'Barneys, a high-end retailer with stores in major cities, must answer for this pattern of biased behaviour, as must the NYPD,' he wrote.

'Our National Action Network (NAN) Brooklyn chapter President Kirsten John Foy said it best when he called Barneys’ behaviour schizophrenic. On the one hand, they want to expand their brand to the urban market, but then they turn around and see us as suspects rather than prospects.

Macy's CEO Terry Lundgren will attend the conference on racial profiling

Pic: M. SPENCER GREEN/AP
'Barneys and other retailers that openly discriminate against us must be held accountable. Simply apologising isn’t enough; we need to see a plan of action as to how they are going to rectify their ways.'

Sharpton has demanded a meeting with Barneys CEO, Mark Lee, and is 'currently mobilising activists for peaceful direct-action against the store and the NYPD.'

Earlier this week, Lee said the company had retained a civil rights expert to help review its procedures and offered his 'sincere regret and deepest apologies'.

'Barneys New York has zero tolerance for any form of discrimination and we stand by our long history in support of all human rights,' Barneys said in a statement.

Barneys New York
In his comment piece, Sharpton also highlighted the experiences of 'Treme' actor, Rob Brown, and Oscar-winning actor Forest Whitaker.

Brown claimed he was paraded through Macy’s Herald Square in handcuffs and placed in a holding cell because an employee suspected that his credit card didn’t belong to him in June,

Whitaker said he was accused of stealing and patted down after leaving a store in Morningside Heights.

'When international celebrities can be disrespected and mistreated in such a humiliating manner, how can we ever naively believe that our work is done?' Sharpton wrote.

Amidst the controversy let us not forget the buzz around the launch of Jay Z’s Barneys collection more about high prices than style.

Canceled! Barneys calls off Jay Z's holiday fundraiser that promised to raise $1m for his charity after mass furor over racial profiling claims
Some potential shoppers were "disappointed" with the pricey line, while others were willing to drop a few thousand dollars for a piece of Jay Z's look. The launch was marred by the controversy surrounding Barneys after two black New Yorkers said they were racially profiled at the store.

The Madison Ave. display in Midtown is assembled 20/11/13. Jay Z has said all the proceeds from his line will go to charity and that he will sit on a council to tackle racial profiling, unfortunately for the multi-millionaire, on Tuesday the New York Daily News announced the department store chain has canceled the event which guaranteed to raise $1m for the rapper's Shawn Carter Foundation.

The store - which blamed the cancellation on 'unforeseen circumstances'. This comes just after the megastar stood by the expensive New York store just days ago.

In a statement made on his website Friday, Jay Z said he'd agreed to attend the party, which also served as the launch for his BNY SCC fashion collection, under the condition that he helped lead the store's review of its policies.

'The easy position would have been to walk away and leave policy making to others hoping that someone addresses the problem. I will not leave the outcome to others,' he wrote in a statement posted to his website Life and Times: A Statement From Shawn “JAY Z” Carter 11.15.2013.

The rapper-turned-mogul said that one of the stipulations for his continued support of the store was that he be given 'a leadership role and seat on a council specifically convened to deal with the issue of racial profiling'.

'I am in a unique position to use my voice to affect change to this disturbing issue,' he wrote.

'I will take this into my own hands with full power to recommend, review and revise policies and guidelines moving forward. I am choosing to take this head on.'

It's not clear if Jay Z will still get involved with those policies now that the party has been canceled.

So are luxury high end retailers telling black shoppers your money is not respected or wanted here? Have your say..

RELATED ARTICLES
» Rev. Al Sharpton addresses recent racial profiling by high-end stores
» Fourth New York shopper, pointing at Macy’s, makes racial profiling allegations
» Al Sharpton threatens boycott of Barneys over 'racial profiling'
» Barneys calls off Jay Z's fashion collaboration fundraiser that promised to raise $1m for his charity        after mass furore over racial profiling claims
» Barneys, Macy's CEOs to lead city's high-end retailers in anti-racial profiling forum
» Readers sound off on Jay Z, feminism and Elmer Fudd
» Hamill: Between racial profiling and insane prices, Jay Z's Barneys collection a joke
» Jay Z's new Barneys deal doesn't address racial profiling: lawyer 

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Thursday, 21 November 2013

Marc Jacobs is leaving Louis Vuitton

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Final salute: Marc Jacobs addresses the audience at his final show for Louis Vuitton in Paris on October 2, following a spectacular 16-year tenure at the brand. Source:DailyMailUK

MARC JACOBS is leaving Louis Vuitton . The news was confirmed this morning after the Louis Vuitton spring/summer show at Paris Fashion Week 02/10/2013.

When Marc Jacobs stepped onto the runway after the Louis Vuitton spring/summer 2014 show at Paris Fashion Week, he smiled and accepted the applause for what was to be his final reverence for the label.
The designer, who has worked at the helm of Vuitton for the last 16 years, is leaving to focus on his eponymous label ahead of an IPO (Initial Public Offering), the LVMH chairman and CEO Bernard Arnault confirmed this morning.

And Jacobs made sure he went out with a bang at Paris Fashion Week by presenting a celebration of his greatest hits including clothing inspired by his first ever collection, shown on a set featuring pieces from previous shows.
Mr Jacobs' 2014 collection for Louis Vuitton was imbued with signature elements from his 16-year run at the label, which he has transformed from a dusty heritage luggage purveyor to a commercial luxury powerhouse.

The show was staged with Mr Jacobs's evolved flair for lavish settings.
'To the showgirl in all of us,' read his notes for the collection, which was presented among reinvisioned versions of the elevators, escalators, carousels, fountains, and hotel corridors that he has previously created for Louis Vuitton's seasonal grand displays.


In fact, fashion's overall commercial expansion, which has skyrocketed in the last decade, can be easily traced through photos of his tenure at Vuitton. 
His evolution at the label is a prime example of the industry's transition from an exclusive tribe to a novel, friendly affair.

It was Mr Jacobs who masterminded and evolved the modern idea of themed collections, over-the-top settings, and dramatic staging effects. His adeptness at these grand events grew alongside the expansion of digital media.
Seasoned pro: In the last 16 years, Mr Jacobs steered the Vuitton brand through a variety of successful phases, the most fruitful of which was the brand's obvious foothold in the 'logo-mania' trend of the early aughts. Source:DailyMailUK

In memory: Mr Jacobs recreated many of his most successful Vuitton moments for his final show, including a reinterpretation of the fountain he created for the label's fall 2010 show


Mr Jacobs now leaves Vuitton (which he joined in 1997), after starting its ready-to-wear business from scratch, as well as growing its overall commercial popularity and cool quotient.
In the last 16 years, Mr Jacobs steered the Vuitton brand through a variety of successful phases, the most fruitful of which was the brand's obvious foothold in the 'logo-mania' trend of the early aughts.

When he was appointed to Vuitton, the brand's holding company LVMH also bought a majority stake in his namesake brand and later helped him launch a diffusion line, Marc by Marc Jacobs, for spring 2001.
In memory: Mr Jacobs recreated many of his most successful Vuitton moments for his final show, including a reinterpretation of the fountain he created for the label's fall 2010 show. Source:DailyMailUK

Vogue editor Alexandra Shulman commented: "Marc has provided fashion with so much during his years at Vuitton.

"It's important to know how to exit, as well as arrive, and it's going to be exciting to see how this impacts on the creativity of his own line."


Nicolas Ghesquiere
And as for Louis Vuitton, while no announcements regarding Jacobs' successor have been made yet, former Balenciaga creative director Nicolas Ghesquiere is reportedly the frontrunner.

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Luxury goods theft causes Hermes collection preview cancellation

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HERMES HMRS.PA accessories worth 400,000 euros ($550,900) were stolen in Milan, forcing the French luxury goods group to cancel a presentation on Wednesday even after the items were recovered by police, a company spokeswoman said.

An Italian man born in 1966 was arrested in connection with the theft from a van in Milan's fashion district on Tuesday morning, police said.

Italian newspaper Corriere della Sera said the theft had occurred when the two French drivers of the van containing the collection left it unattended to go and get breakfast.

Hermes canceled the presentation as the collection, including its 6,000-30,000 euro ($8,300-$41,300) handbags, was being held by police as part of the investigation.

The robbery was the second in Milan's "golden quadrangle" in six months. In May, six people armed with clubs looted luxury Swiss watch shop Franck Muller in nearby Via della Spiga, throwing petrol bombs into the street as they escaped.

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Britons: Number One in E-Commerce Revolution

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A study by the British Retail Consortium has found that almost 1 pounds in every 5 pounds is spent through computer, tablets and smartphones, making Britain the most tech-savvy nation in the world when it comes to online shopping reports MyRetailMedia.

Retail spending made via the internet (excluding food) accounts for 18.3% of all retail spending, according to the BRC’s figures.

Britons are also expected to spend more than 20.4 billion pounds in the run up to Christmas, with some 10 billion pounds being spent in December alone, according to a separate study.

The BRC said: “Online sales of non-food products in the UK grew 12.1% in October versus a year earlier. The online penetration rate was 18.3% in October, the highest level ever recorded by our monitor over 23 months”.

Britain’s love of online shopping is so strong that the rest of Europe, and even the USA, are behind the UK in terms of online spending.

This trend has not gone unrecognised and many retailers are working on their multi-channel offering in order to survive.

The shift has led to a major re-think about the problem of Britain’s high streets with many retailers urging the government to reconsider business rates.

The BRC is not alone in their online spending forecast either. The IMRG, the trade body for web stores, is predicting that Christmas web sales will increase by at least 15% compared to the previous year.

Spokeswoman Tina Spooner said: “Already we are seeing a number of retailers ramping up their online offering in the run up to Christmas.

“Click & Collect, next day delivery and even on-hour delivery slots are just a few of the options on offer to attract the lucrative festive shopper at this highly competitive time of year”.

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Tuesday, 15 October 2013

Christian Louboutin wins case against anti-Islamic group

Christian Louboutin
CHRISTIAN LOUBOUTIN has won an injunction in Antwerp against Belgian activists Women Against Islamisation, an anti-Islamic group which used one of it's famous red soled shoes in advertising images without permission. The Belgian anti-Islam campaigners must remove all posters including imagery from the luxury foot wear company.

Thee campaign group Women Against Islamisation featured a image of a woman's legs wearing Louboutin heels with the distinctive red sole, visible on one of it's posters.

Women Against Islamisation unauthorised poster pic:AFP/GETTY
Beside the image of her wearing the shoes a key showed what it claimed was Islam's view of a woman, as measured by the length of her skirt, Words ranging from "Sharia compatible from "whore" just above the knee to "stoning" at the top of the thigh.
Women Against Islamisation unauthorised poster  pic:AFP/GETTY
The poster by the far-right Vlaams Belang shows a woman wearing the iconic red-soled stilettos.
The legs belong to Anke Van dermeersch, a senator from the party.
A judge at the Antwerp court has given the party 24 hours in which to take down the posters.

Miss Van dermeersch, a former Miss Belgium, called the decision a political ruling. Her party has issued another advert, this time with the senator lying down and wearing similar-looking, but yellow-soled stilettos.

Revised poster showing yellow sole and heel
Louboutin said it had not authorised the posters and said the original advert tarnished his image.

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