MILAN/LONDON | Thu Jul 12, 2012 3:11pm BST
(Reuters) - Italian fashion house Valentino has been snapped up by the Qatari royal family for 700 million euros ($857.5 million), the latest purchase of a top European luxury brand by an emerging market investor.
The luxury label loved by Jacqueline Kennedy Onassis and Audrey Hepburn said on Thursday that Mayhoola for Investments S.P.C, an investment vehicle backed by a leading Qatari, had bought it from UK-based private equity fund Permira and minority investors the Marzotto textile entrepreneurs.
Valentino did not disclose financial details of the sale or name the investor.
But two sources close to the deal told Reuters the royals of the tiny Gulf state of Qatar, among the world's most active investors, had acquired Valentino for 700 million euros, or 31.5 times its 2011 EBITDA.
That's well above LVMH's (
LVMH.PA) purchase of jewellery maker Bulgari last year at 28.2 times its EBITDA and is a huge premium against current average valuations for European luxury brands which stand at 10-11 times 2012 forecast EBITDA.
Analysts said the Qatari royal family, which also owns London's Harrods department store, appeared to be building a home grown luxury brand with this latest purchase.
"It's the kind of thing that fits in well with Qatar: iconic, quality brands, with a long-term value and an appealing customer base," said Rachel Zeimba, a senior analyst at Roubini Global Economics.
Founded in 1960 by designer Valentino Garavani, the Italian brand acquired global fame thanks to its trademark bright-red chiffon dresses, loved by princesses and Hollywood stars alike.
It was hit hard by the recent financial crisis and had to restructure its debts in December 2009, struggling to keep up with competition from glamorous new brands like Dolce e Gabbana.
However, a recent surge of interest in the high-end luxury sector from super-rich clients who are not feeling the economic pinch has helped its fortunes. Valentino's EBITDA grew 300 percent in 2011 and is expected to grow significantly in 2012.
LUXURY SPREE
Valentino is the latest Italian luxury brand to be bought by a foreign investor, a sign of the resilience of the strongest names even as Italy sinks into a deep economic recession.
 |
| Valentino-Spring-2011 Couture |
In December 2010, high-end Chinese menswear retailer Trinity Ltd (
0891.HK) bought Italian tailor Cerruti for $70 million.
In 2011, Dubai retailer Paris Group bought near-bankrupt fashion house Gianfranco Ferre.
Analysts expect the luxury sector to continue to attract investors with deep pockets even in the tough climate, particularly as there are few new listings to tempt them.
"We can expect to see many more individual investors looking at European luxury. The IPO market is tough and emerging market players from China and the Middle East are the main players now," said a Paris-based luxury goods analyst.
The Qataris also own assets ranging from stakes in German sports car maker Porsche (
PSHG_p.DE) to shares in British bank Barclays (
BARC.L). Analysts say their latest luxury purchases were spearheaded by the chic wife of the Qatari Emir, Sheikha Mozah, who is known for loving Valentino dresses.
She owns the Qatar Luxury Group, which has a stake in French leather goods maker Le Tanneur & Cie.
Through the deal, the Qataris also acquire control of the casualwear licenced M Missoni line. Marlboro Classic, another sporty brand, will remain under Red & Black, the Permira-controlled vehicle which also owns a main stake in
Germany's Hugo Boss (
BOSSn.DE).
Perella Weinberg Partners was the adviser for the Qataris, while Mediobanca (
MDBI.MI) and UniCredit (
CRDI.MI) advised Valentino.
London -based Permira took control of Valentino Fashion Group, which at the time included Valentino and Hugo Boss, at a market peak in 2007 for 5.3 billion euros in one of the largest deals in Europe that year.
($1 = 0.8164 euros)
Content thank youLisa Jucca; Additional reporting by Nair Dinesh in Dubai,
Antonella Ciancio in Milan and Nina Sovich in Paris; Editing by Sophie Walker)
Burberry, sharing spotted showcasing their SS16 show with a ‘live story’ series on Snapchat this September 2015 to the rolling out of ‘Buy‘ buttons to allow users to instantly purchase items with a click of their digital finger. Luxury fashion is always slow to go with mass social marketing as it struggles to hold on to the 'exclusive personal touch' that wealthy spenders like to feel and the brands deliver so well. 
And to ensure they don't lose momentum, Burberry has taken to the social media platform once again, live streaming their SS16 campaign shoot. This advertising campaign was created exclusively for Burberry’s snapchat followers, giving them never before seen access to the campaign shoot, in real time, by world-renowned photographer, Mario Testino. 
