Lanvin Opens Its First US Men's Flagship in US

LANVIN marked the opening of its new men’s boutique at 807 Madison Avenue with a party on Tuesday evening. The crowd, which included Theophilus London, Monique and a host of others. Designers Lucas Ossendrijver and Alber Elbaz always energise their Lanvin menswear collections with power and style and have the rappers and actors queuing up to promote the brand.

Lanvin First US Men's Flagship Store

Located in a three-story townhouse on Manhattan's Upper East Side, the store has a stripped-down, modernist feel thanks to MR Architecture + Decor and Lanvin creative director Alber Elbaz, who worked closely with the firm on the design. The striking lighting and straightforward displays are clean, almost clinical in their presentation — a nice contrast to Lanvin's more Baroque offerings, and an equally nice departure from retail's recent exploitation of log cabin-y clichés.

LANVIN navy torsade dress shoes Fall/Winter 2012

Lanvin sneakers already have a cult following and find a perfect home to display their beauty on the entrance level, to the steely gray made-to-measure studio and V.I.P. lounge on the top floor (not accessible to passersby interested in merely browsing), to the apothecary-esque display of vitrines filled with bow ties and the inset shelving units exhibiting meticulously arranged stacks of shirts and an assortment of bags (green leather and snakeskin were in heavy rotation this season).

Lanvin First US Men's Flagship Store, interior

The 5,800-square-foot space will carry Lanvin's forward-thinking ready-to-wear collections in addition to more traditional suiting options, and features architectural details that mirror the clothing's luxurious yet restrained appeal: a chocolate-colored Macassar ebony wood staircase, an Art Deco-style chandelier, and beige suede walls, to name a few. The perfect playground for those who can afford to shop there, or those who just want to pretend they can.

LANVIN Autumn/Winter 2013-2014 Paris Fashion Week

LANVIN Autumn/Winter 2013-2014 Paris Fashion Week

LANVIN Autumn/Winter 2013-2014 Paris Fashion Week

LANVIN Autumn/Winter 2013-2014 Paris Fashion Week

LANVIN Autumn/Winter 2013-2014 Paris Fashion Week

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Lanvin men's store,
807 Madison Avenue at
68th Street, 212-812-2866;
Monday through Saturday 10:00 a.m — 6:00 p.m.

Pic credit: Lanvin

Tommy Hilfiger Goes Upmarket

Tommy Hilfiger

TOMMY HILFIGER the American fashion brand owned by PVH Corp has re-launched its first luxury Tailored collection. Along with an exclusive party in London, followed by another in the brand’s flagship on the Piazza degli Antinori during Pitti Uomo in Florence – such was the setting Tommy Hilfiger chose to baptize his first Tailored collection, now entirely produced in-house. The designer and founder of the American brand, owned by PVH Corp., traveled from London to Florence the next day to enjoy the collection he holds so dear to his heart in the peace and quiet of an incognito visit.

“I love this!” said the famous designer met on site while ruffling through the silky cashmere jackets. “I want to buy everything! This is the first time in company history that we are taking ‘tailored’ so seriously. This project will help raise the brand. Today everyone is mixing styles. You can easily wear jeans with a very elegant jacket,” said Tommy Hilfiger. 

Tommy Hilfiger Tailored, Autumn-Winter 2013/2014

This menswear-only, urban line based on suits has been sold in Europe under license since 1998 by the Swiss company Holy Fashion Group but was completely reintegrated into Tommy Hilfiger in January 2013. To develop this project, the company established the Tommy Hilfiger Tailored division last year, entrusting operations to Michael Berngruber, who it hired away from Boss Selection, the upscale line of German brand Hugo Boss. 

“This is a very serious project. All product development is now being done in-house and is being handled by a dedicated team of 36 people. We have reviewed the fit, the cuts and done some serious work on the quality and fabrics, which are 90% Italian and created exclusively for us. If you sell a piece at 400 euros, it must be perfect,” said Michael Berngruber. 

The Tailored collection is manufactured in Italy, Portugal and Eastern Europe and the line has been expanded. Tommy Hilfiger has specifically called on large Italian fabric manufacturers such as Loro Piana, Zegna and Lanificio Luigi Colombo. “We had never worked with cashmere before,” said Berngruber, vice president of Tommy Hilfiger Tailored. The collection now includes high quality pieces made of cashmere, such as suits, sweaters, knitted ties and pants in cashmere/denim. 

Tommy Hilfiger Tailored, Autumn-Winter 2013/2014

“On one hand, we revised and improved the basic pieces in Tailored that we will maintain at the same price, at the same time moving closer to luxury. But it is still affordable luxury,” said Michael Berngruber. The Tailored collection now represents turnover of about 50 million in Europe, or 8 to 10% of Tommy Hilfiger sales. The goal is to reach 15% or even higher.

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Balmain Eyewear Hits Stores

Balmain Metal Framed Aviator Sunglasses

BALMAIN is entering the eyewear sector. With the exception of a small capsule collection, this is the first time Balmain has unveiled a full range of optical and sunwear offerings in the U.S. via a partnership with L’Amy Group, which designs and distributes all eyewear for the French brand.

Originally signed in September 2011 and slated for a spring 2012 release into the market, the line launched in Europe and Asia for fall 2012 and has expanded to the U.S. for the spring.

The collection contains 43 silhouettes total — 11 optical and 14 sun styles for women and 11 optical and seven sun styles for men, with each frame available in three to four colorways. Prices at retail range from $260 to $400.

Balmain

The majority of the glasses are fashioned from handmade acetate and metal, and include elements like titanium or gold hardware and accents in the form of pyramid or star studs. Colors are mainly black, brown and tortoise, but there are pops of ivory and red throughout.

The line is now available at select Saks Fifth Avenue stores, Shopbop.com and elite optical boutiques around the country.

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Escada Prepares For E-Commerce Launch

ESCADA the Munich based luxury fashion label announced it is adding e-commerce to its retail network this year.

Alexandra Valtin, Director of Marketing, Communications and Licenses will be co-heading the venture with Director of E-Commerce, Tonio Frühauf.

Daniel Wingate Escada

Before working for Escada in late 2008, Alexandra Valtin was head of Business Development at Hugo Boss and Managing Director at MyTheresa, an online luxury boutique.
“The site will go live in Germany and Austria in the spring and before the end of the year will be available in other European countries in their respective languages. For 2014, we envisage reaching further afar, launching in China, Russia or in the United States,” Valtin commented.

The e-store will feature the brand’s main line as well as its sport line and accessories.
To manage the project, Escada will work with Hermes NexTec, a company specialised in e-commerce solutions.

Spring-summer collection 2009 by Escada

“The site will go live in Germany and Austria in the spring and before the end of the year will be available in other European countries in their respective languages. For 2014, we envisage reaching further afar, lauching in China, Russia or in the United States,” Valtin commented. The e-store will carry the brand’s main line as well as its sport line and accessories. To manage the project, Escada has enlisted the help of Hermes NexTec, a company specialised in e-commerce solutions.

Spring-summer collection 2009 by Escada

Escada will not be participating in the Berlin Fashion Week, where it normally shows Escada Sport.Projects, including the e-store and the opening of two flagships in Berlin and Frankfurt, contributing factors to the luxury label's absence.

Pic credit: Escada

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Elie Saab Opens in Geneva

Elie Saab

The store officially opened 08/12/2012 and is showcasing the designer’s pre-fall and fall 2012 ready-to-wear collections as well as shoes, bags and other accessories.

In 1982, seven years into the Lebanese civil war, Israel invaded Lebanon and laid siege to Beirut. In the same year an 18-year-old local prodigy named Elie Saab held his first fashion show and opened his first atelier. His reputation spread quickly and his business grew, first in Lebanon, then across the Middle East, then around the rest of the world. became the first Lebanese designer to dress an Oscar winner, Halle Berry, in 2002 (see picture below). 

Halle Berry in burgundy Elie Saab dress at the 74th Annual Academy Awards

The 1,700-square-foot outlet at number 10 of the prestigious Quai Général Guisan, overlooking Lake Geneva, spans two floors and was designed by Saab in collaboration with architect Chakib Richani, who also worked on the other stores in the brand’s retail network. 

Elie Saab Geneva Boutique

The building retains its original facade with two arched shop-front windows, the only direct light source for the space, which Saab and Richani “sculpted” to allow for maximum height and luminosity, highlighting minimalist fittings, the brand said.

Elie Saab Spring 2013

Elie Saab Spring 2013

Elie Saab Spring 2012

Elie Saab Spring 2012

Elie Saab Spring 2012

Elie Saab Spring 2012

Elie Saab Spring 2012

The Geneva unit is Elie Saab’s fifth freestanding store, adding to boutiques in Paris, Hong Kong, Dubai and Beirut. It also has shops-in-shop in London and Mexico City.

Pic Credit: Elie Saab

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Ralph Lauren Launches New Vintage Collection

Ralph Lauren

RALPH LAUREN American fashion house Ralph Lauren has unveiled a new vintage line. RL Vintage features pieces hand-picked from the brand's extensive archives and launched with its own e-commerce site, to allow customers to shop - or enquire about - the pieces online.

Ralph Lauren, fashion designer and business executive, best known for his Polo Ralph Lauren clothing brand has decided to inject a new flavour to the brand line embracing all things vintage.

Ralph Lauren New Vintage Collection

"I am happy to welcome you to RL Vintage, a very personal experience for collectors who share my love of craftsmanship, patina, heritage and personal style," said Ralph Lauren. "Since my childhood, I have been drawn to old things: faded workshirts, weathered jean jackets, military uniforms, Navajo blankets, handcrafted furniture, paintings, photographs and all kinds of vintage vehicles - from a dented pickup to a bold Bugatti. I love their stories, each artist's hand and their enduring style. These are the things that have inspired everything I do."

Each season, the designer will select different rare pieces from the Ralph Lauren archives and curate them within a theme - the first being The Western Collection. The debut range features everything from hand-painted fringed jackets to a patchwork Prairie skirt, or a hand-crafted leather saddle bag - with all prices on application.

Ralph Lauren New Vintage Collection

"Not only will we offer these unique items, but we'll also share with you their individual history," explained the designer. "Because the passion of collectors is always inspiring, we will seek them out and share their journey of discovery with you, as well."

Ralph Lauren New Vintage Collection

The fashion house has also launched the Bring It Back initiative to coincide with the new site, whereby customers can browse a list of iconic Ralph Lauren products - and have their say on which ones should be brought back into production.

Ralph Lauren Vintage Collection available here rlvintage.com

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