Moschino Expands in China with largest flagship store

Moschino's and Marni have stepped up their expansion plans in China.

Moschino’s largest flagship in China at IFC Mall in Shanghai (225 sqm). Italian luxury houses of Moschino ( Aeffe Group) and Marni have stepped up their expansion plans in China. 

Moschino opened this week 2 mono-brand stores in China: in the city of Chongqing at Mall Starlight 68 (105 sqm) and in the city of Shenyang at Forum 66 Mall (180 sqm). Privately owned Italian luxury fashion label Marni opened its very first store in China dedicated to the Edition line, with an 80 sqm flagship at Reel Mall in Shanghai.

Moschino interior fifth store in Russia

Without doubt my favourite Marni is the white lamb nappa leather frame bag, featuring dark brown leather piping, two adjustable short leather handles, a long leather shoulder strap and gold tone hardware from the 2010 collection.

Marni white lamb nappa leather frame bag

And my favourite display has to be the take on the English royal guards.  The bearskin caps of the Grenadier Guards are worn in commemoration of the defeat of the French Grenadier de la Garde Imperiale at Waterloo. 1815. 

They are worn to emphasise height and of course the Guards are not solely English ! Grenadier & Coldstream are, but the Scots Irish & Welsh all have Guards too and their tunics are buttoned in Regimental order, 1 for Grenadiers, 2s for Coldstream ,3s for Scots, 4s for Irish & 5s for Welsh Guards.

For luxury authentic products & services; http://www.luxuryonlinestore.net

Chanel expands in China and Brazil

Chanel- Rue Cambon Paris

Chanel celebrated the opening of its mono brand store in China last week in the city of Dalian, making it the twelfth mono brand store in China.


Hot on it's earlier announcement last month that Chanel will not be launching an e-commerce store the French luxury brand plans to open an additional store in Nanjing by the end of this year.

Unlike it's luxury counterparts the Chanel luxury train shows no signs of slowing down with the exclusive brand house furthering plans to expand in Brazil this year and is set to open a third store in Sao Paolo and in Europe, Chanel is set to open a mono-brand store in Luxembourg by the end of this year also.

Chanel Boutique, located at 51, Avenue Montaigne, Paris

Privately owned by the Wertheimer family, Chanel operates 180 mono-brand stores worldwide, with an estimated turnover of 3 billion euro. Chanel devotees can be assured the brands ethos of bringing the personal touch only experienced in boutique. is expanding.

For luxury authentic products & services; http://www.luxuryonlinestore.net

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