BFC Creates City-Wide Campaign to engage consumers this London Fashion Week

London Fashion Week 15th-19th September 2013

THE BRITISH FASHION COUNCIL(BFC) this season has created a city-wide campaign to engage consumers in the excitement surrounding London Fashion Week. From events and shopping opportunities to digital initiatives and live streaming. The BFC will use #FashionFriday as a brand new initiative to unite and promote digital fashion content every Friday,

This is just a beginning of many first the BFC have initiated. It began when Caroline Rush, Chief Executive, British Fashion Council sent Delortae Agency this notification that stated this; September we are launching our first monthly online newsletter, Letter from London, that captures top line British fashion industry news. This month needs no introduction – with London Fashion Week, Vodafone London Fashion Weekend and the 5th anniversary of LONDON show ROOMS to look forward to, we can’t think of a more exciting time to reach out and drum up your support for the tremendous amount of British talent that will be showcasing both in the capital and around the world.

On the 13th September we will not only be kicking off London Fashion Week, but will be launching our first ever pop-up shop on-site at Somerset House that will be open to the public and house some of the best names in British contemporary design. This initiative promotes a growing sector of our industry that we are keen to champion. It’s been fascinating putting it together and we’re absolutely delighted that talented set designer, Robert Storey and renowned artist, Sir Peter Blake have been able to inject their creativity into this exciting space. Oxford Street has been decked out with flags to celebrate the UK fashion industry and rally support from the city while our own courtyard at Somerset House is set for a creative transformation with Nicholas Kirkwood’s London Fashion Week artwork on flags, banners, signage and on an incredible mirrored installation.

While there is so much to celebrate right here in the capital, let’s not forget that Britain’s creative talent is global. It kicked off in New York with Victoria Beckham’s show on Sunday and rounds off with Stella McCartney’s show in Paris on the 30th. Ended the notification.


London Fashion Week will be doing things a little differently this year also as it opens its doors to the public, in an attempt to try and boost the value of the fashion industry and raise Britain’s profile as a fashion destination.

The move is part of the British Fashion Council’s plans to change the way the fashion industry, often seen as elitist, is viewed, in an attempt to growth and add to the estimated 816,000 jobs in the industry.

“This season we have taken fashion week to the streets of London and rallied support from the whole capital by making London Fashion Week much more inclusive,” Council Chairman Natalie Massenet said recently. “Anyone, all of us are free to come down and join.
The public can acquire items from designer collections, watch live streams of catwalk shows, and buy tickets for London Fashion Weekend, held for consumers by the British Fashion Council after the main shows.


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Delortae Agency attends London GS Shop Global Fashion Collection

POP_PR GS Shop London Collection Invitation

DELORTAE AGENCY was delighted to be invited to review London GS Shop Global Fashion Collection as Korea's fashion flowed in London we headed off to the Korean Cultural Centre UK, Grand Buildings in the heart of Central London, Wednesday 21st August, 2013, with great excitement and anticipation for a showcase that promised a mix of Korean designs fusing with an English feel. This expectation was certainly an exciting prospect and Delortae Agency were not disappointed. 

With an extremely strong creative designer showcase from four of Korea's strongest talents;

ARLETTE - Lee Seung-Hee designer's collection

Expression of designer's experimental sensitivity is seen through its different approach of its existing national brand. Targeting the women who want something different, modern, mystic but wearable. Inspired by collage skills and expresses new concepts of freedom through combinations of various fabric, colour, texture. Using cashmere, wool, knit, jersey, silk. Expressing through various colours including cobalt blue, black, ivory, grey, resulted in an expression of noble and luxury sensitivity feminine and modern contributed to an elegant and flattering show.

XESS - Park Sang Chul designer's collection
 The Korean homme brand launched in 1998, has been leading Korean homme trend by proposing new-slim fit and mods look. They have been participating in the Seoul Collection since 2007 and have been highly active in their expression of creative men's fashion. With soothing wool, cotton navy, grey and wonderful warm wine browns, from the UK, gentleman country showed a British tailoring and fit and proved a powerful collection

A BY JAE - Kim Jae Hwan designer's collection
Had a wonderful own British contemporary style. The silhouette which enhances the woman's body line is in harmony with a wonderful blend of both colour and material. The perfect tailoring and premium material, it attempts to re-create the womanly beauty with girlish charm and grace in its vivid colour. Using cashmere wool and knit seeing black,grey,ivory mixed with vivid red, blue bright browns and oranges, inspired of 'Mods" look and minimalism which was once shown by the Beatles and reinterpret with a modern twist by this fabulous designer's unique concept.

CADET_H - Han Sang Hyuk designer's collection
Han Sang Hyuk interesting statement "Rather than making clothes, it s more worthwhile to change the attitudes of the people who wear them to designer's taste in clothes" the leader of the Korea men's fashion launched his 2013 Fall/Winter solely through the GS Shop. Fabulous use of colours and fabric wool, cotton, navy, grey, and khaki inspired of British's free and original street fashion that certainly did not fail to deliver.

PHOTO GALLERY

ARLETTE

ARLETTE

XESS homme

CADET_H

CADET_H

CADET_H

CADET_H

A BY JAE

FINALE..

FINALE..

L-Show Model M-Wilnelia Guest - R-Wilnelia Merced

It was a fabulous afternoon (which the hastily taken selected photographs in the Photo Gallery do not do justice) by one of London's leading fashion and beauty PR agencies, that showed the extent of these extraordinary and talented designers we can only look forward to seeing collections these designers have for us, in their no doubt, bright and successful futures.

For further information contact:

18 Great Portland Street
London
W1W 8QP
0207 637 3332
www.poppr.co.uk

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London’s first ever designer outlet to open in Wembley in October

Computer Generated Image of how the London Designer Outlet will look

LONDON’S first ever designer outlet in the heart of Wembley will open its doors on October 24, it has been revealed today.

The London Designer Outlet (LDO) boasts 350,000ft² of retail and leisure space which includes up to 85 shops and 15 restaurants, with a mix of high street and brand names.

The full array of shops, all offering up to 70 per cent discounts on current season lines, will be open for business in spring 2014.

Retailers which have signed up to LDO include L.K. Bennett, Superdry, Guess, Marks & Spencer, GAP and Clarks.

London Designer Outlet will open its doors on October 24

Well known restaurants including Prezzo, Handmade Burger Co, Las Iguanas, Nandos and TGI Fridays as well as regular multicultural food markets will also being opening branches.

In addition, film buffs will be able to take full advantage of a new nine-screen Cineworld which is also included in the line-up.

The launch will also mark the completion of the first phase of the Wembley City development which is being created by Quintain.

The £3.4billion project will create 7,000 jobs and includes the four -star luxury Hilton hotel which opened last year, 4,200 new homes and the £90m Civic Centre which replaced Brent Town Hall in July.

James Saunders, chief operating officer for Quintain, said: “We spent a great deal of time finding out what local people really wanted and needed from London Designer Outlet and then focused on bringing this to life.

“This means that alongside high end labels LDO will offer trusted brands that appeal to a huge range of people.

“We expect the appealing range of shops offering unbeatable discounts on current season lines to ensure the outlet becomes a major destination for astute bargain hunters.”

As part of the opening celebrations this autumn, LDO will inspire the local community with a colourful festival of activity involving hundreds of people from nearby schools and dance groups.

The event has been conceived and developed by the international design company behind the London 2012 Athlete’s Parade and Paralympics Closing Ceremony.

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Content Friend: Kilburn Times UK

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Dolce & Gabbana to Host 4th Store Opening in London

On Saturday, 15th June 2013, Domenico Dolce, Stefano Gabbana and Dylan Jones, the Editor in Chief of British GQ, will celebrate the opening of the fourth Dolce&Gabbana boutique in London with an event that will be part of the official London Collections: Men’s calendar during which the Summer 2014 Tailoring Collection for men will be presented. 

Dolce and Gabbana 5th Ave boutique during the NYC opening event

“We are thrilled to welcome Dolce&Gabbana to London Collections: Men, and we are delighted that they are opening this season with such a high-profile event. London welcomes Domenico and Stefano and hope they decide to have an event here every season.” Dylan Jones, Editor in Chief – British GQ

Italian and English sartorial traditions meet and blend in a new, one-of-a-kind space, designed and created exclusively for London and located at 53-55 New Bond Street. The new boutique is part of the Group retail development strategy that comprises the creation of a series of special stores where the classic Dolce&Gabbana style finds a new expression thanks to the unique identities and traditions of the cities in which they are situated.

“London has always been one of the cities we love the most. It’s not by chance that we have decided to open this particular store here. British sense of style is part of their DNA, it’s been part of their culture for ages. Just like in Italy. When Dylan invited us to come, we couldn’t say no!” Domenico Dolce and Stefano Gabbana

Dolce&Gabbana’s boutiques in London are located at 6 (menswear) and 175 (womenswear) Sloane Street and at 6/8 Old Bond Street (menswear and womenswear).

Pic: Courtesy of Dolce and Gabbana

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Harvey Nichols to Launch Own Brand & Collections

HARVEY NICHOLS, luxury department announced at Drapers Fashion Summit, the store  will launch its own brand and collections by launching an own-label brand as part of a new strategy to boost sales and turnover. 

Harvey Nichols, Wool Week Promotion

Chief Executive Joseph Wan told attendees of the Drapers Fashion Summit that: “I am talking about creating a brand that might have a certain name or be a certain line but that has been created exclusively for us.” He went on to say, “Buying third party brands means we only earn the retail margin,” Wan explained. “With this I see a lot of potential. I am not talking about exclusively launching menswear, womenswear or accessories under the Harvey Nichols name,” he added. “I am talking about creating a brand that might have a certain name or be a certain line but that has been created exclusively for us.”

Wan did not give any further specifics, stating that the process was still at “the very beginning”. But he revealed that early next year he will visit the production factories to ensure that the quality and production capacity of the factories is up to scratch.

This strategy is one of four pillars to drive growth in the next five years.

The other elements including seeking product from further afield in order to attract new customers, developing as a truly multi-channel fashion business, and expanding further internationally.

Harvey Nichols is broadening its price architecture to encompass a wider range of product and is also planning to introduce big name luxury brands such as Chanel to attract more luxury tourist shoppers.

“We have to redesign the store in Knightsbridge to enable us to do this,” he said. “We’re much smaller than Harrods or Selfridges so the way we set out the store to maximise space is very important. It is all about editing.”

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Zara Opens First New UK Retail Concept Store

ZARA has celebrated the opening of  its first U.K. store that features the brand’s latest retail concept.  Over three floors it occupies 1,500 square meters of retail space at Park House, across the street from Marks & Spencer at the western end of Oxford Street, London W1. 

Typical Zara store interior. Almere, The Netherlands

Designed by Elsa Urquijo Architects, the new store is Zara’s fourth branch on the busy shopping strip and its 19th in London. It has been designed so that shoppers can move through the store intuitively. 

Zara Lookbook March 2012

“The flow is different from our other stores,” said Zara’s chief communications officer Jesus Echevarria. “You are guided through ‘cubes’ and there are different dialogues with fashion and different trends happening in each of them. It feels more like a boutique space than a warehouse, this is more intimate.”

Zara Menswear

Around 15 stores in Zara’s new retail format are set to open by the end of January in cities including Paris, Utrecht in the Netherlands, Shanghai, Beijing and São José dos Campos in Brazil.

Pic credit: Zara

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Stella McCartney to Launch Global On-Line Store

Stella McCartney

PPR S.A. and YOOX S.p.A. are pleased to announce the addition of Stella McCartney to the brands already included in the newly-created joint venture dedicated to managing mono-brand online stores of several PPR luxury brands.

Stella, English fashion designer and rare environmentalist in the fashion industry, is the daughter of former Beatles member Sir Paul McCartney and the late American photographer and animal rights activist Linda McCartney, had been tasked with creating the Adidas sportswear for the British team for the London 2012 Olympics  commented it had been tough logistically because she has to create thousands of products for 900 athletes Stella McCartney admitted designing the kit for Team GB's Olympians was out of her comfort zone.

Stella McCartney and British Olympic Team, London 2012

Stella McCartney latest accolade winning Designer Brand Award  Designer of the Year recently at The British Fashion Awards 2012.

The British designer has no shortage of celebrities amongst her follower's as Pippa Middleton was spotted wearing the designers dress at her recent book launch in London.

Pippa Middleton Stella McCartney's Mixed-Fabric Sheath Dress £1,546

The joint venture agreement already includes Bottega Veneta, Yves Saint Laurent, Alexander McQueen, Balenciaga and Sergio Rossi.

THREE CHAIN FALABELLA FAUX SUEDE BAG £735.00

The Stella McCartney online store will be launched globally by the end of 2012 and, alongside the other brands in the agreement, it will go live in China by the end of 2013.


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Christian Louboutin Opens Men’s Line in London

Christian Louboutin Men’s store 17 Mount Street, London, W1

French footwear designer Christian Louboutin has opened his first men’s store in the UK. French luxury label Christian Louboutin, known for its women’s designs, is now expanding its men’s line in London's Mayfair.

Christian Louboutin Men’s store 17 Mount Street, London, W1

This is the luxury brand’s fourth of its kind in the world, following Paris, New York and Los Angeles. Located within close distance to Louboutin’s flagship London boutique on Mount Street, the new men’s store occupies an existing Georgian building on Mayfair’s Dover Street. Louboutin worked once more in close partnership with New York based architectural design company 212Box to design the interior of the store’s 170 square meters.

Christian Louboutin Men’s store 17 Mount Street, London, W1

The store covariant 170 sqm on two floors. The new store covers a larger men’s shoes collection and sources indicate the designer will be launching a men’s bag. Entering the ground floor of the two-floor store, visitors are welcomed by a red carpet with a geometric rawhide border. The bay window at the front of the boutique provides a seating bank, whereas other seating solutions and freestanding furniture designed by London design firm Squint.

Christian Louboutin Men’s store 17 Mount Street, London, W1

Leather wall panels in rhombus shapes are installed throughout (similar to the ones in the brand’s Paris men’s store, inaugurated in September 2011), and in the centre of the space (which is surrounded by hand-embroidered Tiger Rugs) sits a cash desk made from Tiikeri, a sustainable material made from reclaimed sorghum stalks.

Christian Louboutin Men’s store 17 Mount Street, London, W1

A staircase leads down to a secondary retail space conceived for private shopping appointments. In this area, studded concentric display stands and turquoise blue carpets mark a change of ambiance.

Christian Louboutin Men’s store 17 Mount Street, London, W1

Louboutin’s first collection of trainers and studded loafers for men was initially introduced in the Spring of 2010 as a natural progression from the designer’s private orders for friends, performers and as part of special collaborations. With his studs retired for a brief moment, here's a little taste of what Christian Louboutin has to offer for men Fall/Winter 2011. How stylish are these! Love em

Christian Louboutin Tasselissimo Suede Shoes, $1,450

Christian Louboutin Tasselissimo Suede Shoes, $1,450.

Christian Louboutin Men’s store 17 Mount Street, London, W1

pic credits Christian Louboutin



Christian Louboutin
Address: 17 Mount Street, London, Greater London W1K 2RJ
Phone: 020 7491 0033
Hours: Monday hours 10:00–18:30



Visit Christian Louboutin

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New Tiffany & Co team to woo wealthiest jewellery clients

Tiffany & Co Store Front, London

Tiffany & Co is establishing a separate selling unit to cater to wealthy clients around the world who covet its high-end statement jewellery, the company said on Wednesday 17 October 2012.

Tiffany gets a small, but growing percentage of its sales from statement jewellery, which the New York retailer defines as one-of-a-kind or few-of-a-kind pieces priced at £31,000 ($50,000) or more.

"We believe there is a big opportunity to grow that higher-end business and that it is important to have a dedicated, proactive selling organisation," Mark Aaron, Tiffany's vice president of investor relations told Reuters.

He said the selling team will reach out to affluent shoppers and organise events for them to see the jewellery, from Singapore to Sao Paulo and other major cities.

The new team will be headed by Beth Canavan, who currently leads Tiffany's Americas business. That business will be rolled into the portfolio of Frederic Cumenal, who has been responsible for Tiffany's businesses in Asia, Japan, Europe and Emerging Markets, the company said.

The move comes as luxury's torrid growth, fuelled by an emerging middle class in countries such as China and Brazil, is slowing. This week, consulting firm Bain estimated that the global luxury goods market, at constant exchange rates, will grow 4 percent to 6 percent a year between 2013 and 2015.

Typically the ultra-wealthy shoppers do not cut back on luxury spending absent a major shock to stock markets, while middle- and upper-middle-class consumers pull back more quickly.

In addition to its pricier items for which it is famed, Tiffany gets about one-quarter of its sales from relatively inexpensive items such as £83.72 ($135) sterling silver key charms. Some 30 percent of the company's sales come from its engagement and bridal selection.

Tiffany's shares rose 1.2 percent, or 80 cents, to $64.86 in late morning trading Wed Oct 17, 2012.

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content thank you Reuters

Tom Ford to open first UK store

Tom Ford

WooHoo! It has been a long time coming, but the rumour mills that have been circulating recently have finally been confirmed by the Tom Ford Camp, that the Former Gucci designer Tom Ford will open his first stand-alone British store in London's Knightsbridge.



Tom Ford's first British boutique on London's affluent Sloane Street will take up 8,000 sq ft store and will stock his eponymous label, which is currently available at Harrods, Harvey Nichols and Selfridges, report The Sunday Times 
Ford made his return to womenswear design in September 2010, following a six-year break in which he focused on his Oscar-nominated directorial debut, A Single Man . Prior to that he helmed Gucci and Yves Saint Laurent, both of which he is credited with turning into the must-have brands they are today.


When he first announced, last year, the launch of his handbag collection, we did all wait with baited breath to see what the designer had in store (apologies for the 'pun') then it arrived.

Tom Ford Ladies Flap Over Bag

Now I am a great lover of Flap overs, gold, loads of zippers the signature Ford trademark and quality leather, so it definitely worked for me.


The bottom zipper opens up to expand the base so we can put more things inside we won't be able to find!



Tom Ford has eschewed press coverage - particularly of the online variety - at the catwalk shows for his brand, telling WWD in 2010: "I don't get the need for this immediacy. In fact, I think it's bad. The way the system works now, you see the clothes, within an hour or so they're online, the world sees them. They don't get to a store for six months. The next week, young celebrity girls are wearing them on red carpets. They're in every magazine. The customer is bored with those clothes by the time they get to the store. They're overexposed, you're tired of them, they've lost their freshness.


No shortage of celebs wanting to be seen with the luxury designers bag, including Jennifer Aniston

Jennifer Aniston toting Tom Ford Flap Over Bag

If you need me, I will be in my tent to ensure I am first in line when those luxury doors throw open!


Additional Content thank you; UK Telegraph


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Delortae Agency, launch a luxury authentic on line store in the UK

Delortae Agency, launch a luxury authentic on line store in the UK. THE UK’s leading independent fashion designer authentication and appraisal specialist, and leading luxury authentic handbag SPA is pleased to announce they have launched a luxury authentic on line store in the UK.

Delortae Agency, THE Authentic Designer Bag Care Resource Portal, is pleased to announce that it has launched a luxury authentic on line store in the UK.  Delortae Agency is letting consumers buy luxury authentic apparel and accessories from top brand designers at discounted prices.

The Delortae Agency luxuryonlinestore.net Web site offers access to women’s and men’s luxury apparel and accessories from a growing list of fine vintage and consignment stores across the world targeting all lovers of authentic designer apparel and accessories. The online store’s items are culled from the most trusted and reputable consignment venues across the world.

“Delortae Agency’s goal is to bring the best rare, limited edition, hard to acquire and discontinued pieces from trusted consignment suppliers throughout the world to one place,” said Brendalee Lambert, founder of Delortae Agency “It’s a unique model with a specific focus on luxury authentic designer fashion and accessories.

“What truly sets Delortae Agency luxuryonlnestore.net apart is our trusted reputation as the UK’s leading independent luxury designer authentication and appraisal specialist,” she said. “Delortae Agency exclusive UK Luxury Designer Resource Portal brings quick and easy desktop access to favourite consignment items together with our luxury authentic handbag SPA, sole UK distribution of luxury authentic handbag care product range and full range of exclusive luxury services worldwide. As a company, we are continually looking at ways we can add and improve the current range of products and services we offer clients, no other UK company does more for the luxury authentic designer community. 

“Buyers don’t have to travel across town or get on a plane to search for a coveted find.”

The e-commerce destination is located at http://www.luxuryonlinestore.net to purchase items, consumers can join exclusive Gold Membership which offers buyers more benefits.

Delortae Agency luxuryonlinestore.net features clothing and accessories from Marc Jacobs, YSL, Chloe, Chanel, Hermés, Miu Miu, Fendi Louis Vuitton and other designers

For example, the site currently has Hermes Louis Vuitton and Celine handbags for sale.

Marketing plans include extensive media outreach including broadcast, print, social media and blog coverage, Ms. Lambert said.

“Media outreach will also be coupled with a strong luxury networking campaign, and a robust search engine optimization and marketing strategy,” she said.

Delortae Agency E-Store

In addition, Delortae Agency has also announced "designer-to-consumer" (D2C) integrated site for limited edition or custom-made clothes will soon be added. Along with this consumers will be able to shop new arrivals by designer, season, style, colour, price, size or condition.

Additionally, consumers will also be able to consign their luxury authentic items for re sale through the site, safely and securely.

 “One of the most challenging aspects of buying online is having the confidence that your item is 100 per cent authentic,” Ms. Lambert said. “All Delortae Agency’s luxuryonlinestore.net suppliers are invited or hand-selected into the community for their niche concentration on authentic products and verified by our own authentication in house panel. We are, in fact, providing consumers with peace of mind,” she said. “Buyers know that our items have been vetted by our own experienced authentication team prior to listing.”

About Delortae Agency
the UK’s leading independent fashion designer authentication and appraisal specialist. Trusted supplier of luxury Authentic new and pre owned merchandise. The UK’s principal Luxury Authentic Handbag SPA, specialist. Delortae Agency offers a growing range of Designer Handbag Leather Care products including the complete MyBagSpa and Apple Leather Care range, to help authentic bag lovers prolong their handbag investments. Central London based, Head Office in Cambridgeshire, also ship worldwide. http://luxuryonlinestore.net