Moncler Opens Mono-Brand Store in Budapest

Luxury brand Moncler celebrated the opening of its mono-brand store in Budapest, Hungary.

Moncler, the clothing company of French origin founded in 1952 by French entrepreneur René Ramillon that manufactures high-end down jackets and sportswear celebrated the opening of its mono-brand store in Budapest, Hungary.

The company that took is name from the abbreviation of Monestier-de-Clermont, an Alpine town near Grenoble. In 1993, Italian sportswear manufacturer Pepper Industries purchased the brand and since 2003 it has been owned by a consortium around former Pepper Industries designer Remo Ruffini who is chairman and creative director. 

The Moncler Group, headquartered in Milan, owns other brands such as Henry Cotton’s, Marina Yachting as well as Coast Weber&Ahaus, and holds a license for Cerruti.

Moncler store Budapest Hungary

Moncler Budapest, Hungary. Located on Andrassy Ut, the leading luxury shopping street in Budapest, the Moncler store covers 150 sqm and features both women and men apparel and accessories. The Moncler store opened on the location of the Roberto Cavalli store which closed down almost a year ago. Other luxury mono-brand stores in Budapest include: Louis Vuitton, Gucci and Burberry.

Moncler Torino Turin

This week, Moncler October 2012 also saw its first mono-brand store in the Northern Italian city of Turin (Torino). The Moncler mono-brand store which covers 90 sqm and is situated in the heart of Turin on Via Lagrange, offers the complete range of Moncler collections, men’s, women’s and accessories, Moncler S and Moncler Grenoble. With the two new openings, the store network of the Moncler rises to 83 freestanding boutiques.

Moncler Antwerp Belgium

I have to say I find their bag range uninspiring but having bought a jacket in the January sale store in Bicester village this year, I can understand why they would be the brand of choice on the slopes really warm and comfy and it's high price tag secures it will remain popular with the celebrities like Kanye West and Elle MacPherson being seen in the label. June 2010 saw hip hop Pharrell Williams in a designed collection for the label, firmly ensuring it's 'street cred' and the cool people queuing up to wear the label.

Elle MacPherson Moncler jacket

Kanye West Moncler gillet

Pharrell Williams wearing his Moncler collection Centre Vest June 2010 launch

Moncler registered a 38% increase in sales during the first half of 2012, reaching a total of 155 million euros. The company is working to minimize its exposure in Italy, sales accounting for up to 35% of all sales. Moncler’s performance in Italy has remained stable despite the economic turmoil, thanks to its directly operated stores in the major cities, which target foreign travellers. In Italy, Moncler is aiming to reduce the number of multi-brand stores where it is distributed in Italy from 500 to 300 stores within the next 2 to 3 years.

Moncler looks to be following through on it's plan to open 20 mono-brand stores around the world, by the end of this year, with this one being in Budapest, the total number of mono-brand Moncler stores will thus reach 80. In February 2013, Moncler is planning to open its flagship store in Paris.

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