Hearst: From Elle & Marie Claire to E-Commerce

Hearst (which owns Elle, Marie Claire, Esquire and Cosmopolitan, among others) has launched the first of a few new digital-only products, a shopping site called BestProducts.com. According to Digiday, the site will be overseen by executive director Patrick Varone and will have a team of 15 when fully staffed.

BestProducts will also feature Hearst’s publishing platform, which the company uses—or will use

Hearst Corporation

soon—for all of its brands. The custom CMS allows Hearst editors to see what stories are trending well and sibling sites and share editorial content with each other, so they can scale their audience faster.

The idea of BestProducts.com is not to attempt to compete with Amazon but to serve shoppers who need help making up their mind on what to buy but don’t want to do the work of sifting through the Web’s ocean of information.

The site’s editors will evaluate and recommend products in nine verticals including food and drink, gadgets, beauty, fashion and home, based on what’s trending around the Web and what consumers are already saying about them online.

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Why Fashion is Veering More Towards Live Streaming

Delortae Agency on Periscope

DELORTAE AGENCY have recently joined the clamber towards fashion live streaming. Why I hear you ask?, Live streaming is the future of fashion, and not only at fashion week. We are among those joining the Periscope and Snapchat bandwagon but also our beloved fashion brands are embracing the digital social media marketing.

Burberry, sharing spotted showcasing their SS16 show with a ‘live story’ series on Snapchat this September 2015 to the rolling out of ‘Buy‘ buttons to allow users to instantly purchase items with a click of their digital finger. Luxury fashion is always slow to go with mass social marketing as it struggles to hold on to the 'exclusive personal touch' that wealthy spenders like to feel and the brands deliver so well.

But with Iconic British Luxury Brand, Burberry Est. 1856, headed by the inimitable Christopher Bailey, at the forefront get ready to see it becoming a thing of the norm for 2016 as more of our favourite brands follow suit.

And to ensure they don't lose momentum, Burberry has taken to the social media platform once again, live streaming their SS16 campaign shoot. This advertising campaign was created exclusively for Burberry’s snapchat followers, giving them never before seen access to the campaign shoot, in real time, by world-renowned photographer, Mario Testino. 

Also, Fendi recently celebrated its Roman headquarters, the Palazzo della Civiltà Italiana, through a live-streamed event hosted on its Web site, Fendi.com.

What's your views on this new social trend?

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Contact details;
Burberry

Address: 21-, 23 New Bond St, London W1S 2RE

Phone: 020 7980 8425

Fendi

Address: 141 New Bond St, London W1S 2RE

Phone: 020 7980 8425

Luxury Brands Focus on Brand Relaunches

BILL BLASS the historic American brand, Bill Blass, established 1970 is all set to go with their recently- hired designer Chris Benz women’s collection. 

Bill Blass

Stuart M. Goldblatt, named last year as the president and CEO (previously of Macy’s for more than 35 years) is out to revitalise the iconic brand. 

It has to be said the beloved iconic brand was inactive from 2012, when Bill Blass Group unceremoniously axed the then designer Jeffrey Monteiro and his entire staff.

Along with that, French clothing label Marithe and Francois Girbaud is also set to re-launch November 2016, brought together by a collective of former employees of the brand. 

The brainchild of co-founder Marithé Bachellerie (who formed the label alongsideFrançois Girbaud), a brand new concept for the label has been formed, entitled Mad Lane, which draws on Proust’s madeleine as source of inspiration.

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Contact details;

Bill Bass

Web Address: https://billblass.com/

Dolce&Gabbana Woos Muslim Women With Hijabs and Abayas

Domenico Dolce and Stefano Gabbana

I love this controversial duo, never fail to let me muse over what new we can shake up the fashion circuit and this time they have their sights set firmly on the Muslim community according to our our friends over at Brand Chanel

According to one estimate, by 2019 Muslims will be spending $484 billion on clothing and shoes a year, up from the $266 billion spent by Muslim consumers on clothing and footwear in 2013. And for the most part, major fashion brands have largely ignored the Muslim community.

What's your thoughts?

Head over to Brand Chanel for the full story...


- Content thanks Brand Chanel


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Dolce & Gabbana’s £4,600 embellished headphones

DOLCE & GABBANA, the luxury Italian duo, sent models down the runway for this Autumn 2015 Milan Fashion week, wearing the swankiest earbuds to date in collaboration with Frends; and you can own your own set for the princely sum of £4,600 (approx. $7,000).

These are much more that what you'd expect to pay for a D&G handbag, with some of its most luxurious designs priced at around £1,000

The headphones worn by the models are made of leather and are fully covered in the brand’s signature jewellery, embellished with materials like pearls, gold chains, Swarovski crystals and velvet across the earpieces and bridge. 
Definitely not your average pair of headphones. 

The Italian luxury fashion house design is said to have been inspired by the Italian matriarch, otherwise known as la mamma, celebrating Mother’s Day. But not only that, it also celebrated the pleasure of listening to music by taking it to the next luxury level.

They were initially thought to be catwalk collaboration only, but tech brand Frends has confirmed that two of the original catwalk versions have officially landed on American online retailer Moda Operandi and are ready to pre-order for expected delivery between July and October. 

Retailed at £4,700 (approx. $7,095 ) these are about 35 more expensive than Frend’s popular Taylor style, which is currently priced at around £150. 

The two headphone designs available to buy for that staggering price are a bejewelled red-leather style and a green-leather version.

Since Frends was founded in 2006 by a young group of pro snowboarders it quickly made its minimalist designs a favourite in the fashion world. But by collaborating with the king of bling and superfancy, it has taken its fashion forward spirit to a whole new level.

However, this is not the first time luxe headphones are taken from the catwalk into the shopping bag. Last season Chanel's autumn/winter 2014 show also introduced quilted headphones in partnership with tech company Monster. They were sold for $5,000 in the US and reportedly for £4,170 in the UK.

Still, Dolce & Gabbana’s headphones take the prize. They might not only be the world’s most expensive earbuds, but the most blinged out ones too. 


RELATED ARTICLES

» Dolce & Gabbana Found Guilty of Tax Evasion, Sentenced to Jail UPDATE
» Dolce & Gabbana to Host 4th Store Opening in London

» Dolce & Gabbana fined 344 million euros by Italian Fiscal Authorities

» For trusted luxury authentic products and services

If you enjoyed this post, please consider sharing it, leaving a comment or subscribing to the RSS feed to have future articles delivered to your feed reader.