Hearst: From Elle & Marie Claire to E-Commerce

Hearst (which owns Elle, Marie Claire, Esquire and Cosmopolitan, among others) has launched the first of a few new digital-only products, a shopping site called BestProducts.com. According to Digiday, the site will be overseen by executive director Patrick Varone and will have a team of 15 when fully staffed.

BestProducts will also feature Hearst’s publishing platform, which the company uses—or will use

Hearst Corporation

soon—for all of its brands. The custom CMS allows Hearst editors to see what stories are trending well and sibling sites and share editorial content with each other, so they can scale their audience faster.

The idea of BestProducts.com is not to attempt to compete with Amazon but to serve shoppers who need help making up their mind on what to buy but don’t want to do the work of sifting through the Web’s ocean of information.

The site’s editors will evaluate and recommend products in nine verticals including food and drink, gadgets, beauty, fashion and home, based on what’s trending around the Web and what consumers are already saying about them online.

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Jennifer Lawrence Is The New Face Of Miss Dior

Jennifer Lawrence

Jennifer Lawrence, American actress, who's lead roles in TBS's The Bill Engvall Show and in the independent films The Burning Plain and Winter's Bone, for which she received nominations for the Academy Award, Golden Globe Award, Satellite Award, and the Screen Actors Guild Award. At age 20, she was the second youngest actress ever to be nominated for the Academy Award for Best Actress. Now now add another accolade to her mounting recognition, as luxury label Dior announce her as the face of their spring handbag campaign 2013.

Dior Boutique Omotesando 2007

The “Hunger Games” actress Jennifer Lawrence, who attended Dior’s couture show in July, the actress will star in the new Spring Summer 2013 campaign for the Miss Dior handbag line. Jennifer's first Dior campaign this coming spring, with March 2013 magazines.

Miss Dior Bag

Lawrence said she’s still “getting up to speed” on fashion, while adding, “It’s impossible to be in the industry without getting even the slightest introduction to fashion.”

Mila Kunis and Marion Cotillard are among other famous actresses to have fronted advertising featuring the Miss Dior bag. Cotillard has appeared in ads for the Lady Dior bag since 2008 and is slated to continue her association with the French house.

Dior Mila Kunis Ad Campaign bags for Spring-Summer 2012

Sister company Parfums Christian Dior also boasts a number of actresses and actors as ambassadors: Natalie Portman, Charlize Theron, Mélanie Laurent, Sharon Stone, Jude Law and former Bond girl, Sophie Marceau - Asia campaign.

Natalie Portman, Dior

Sophie Marceau is shown in a scene from the 1999 James Bond series film ‘The World Is Not Enough’ 

Jude Law Dior Homme Sport

Sophie Marceau pic courtesy Reuters pic

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http://pinterest.com/delortaeagency/

Michael Kors opens in Covent Garden

Award-winning, US designer womenswear brand Michael Kors has pipped four other retailers to the post to secure a store in London’s Covent Garden Michael Kors is opening a 2,523 sq ft store on James Street in Covent Garden tomorrow, Thursday 25 October, 2012.

Michael Kors is best known for designing classic American sportswear for women. Of late has found recent notoriety with his Golden Oversized Runway Watch and celebrities like Victoria Beckham toting his handbags.

Victoria Beckham Michael Kors Rehearsal Drawstring handbag

Michael Kors has taken up a 10-year lease for the 2,523 sq ft store, which is expected to open around Christmas. The brand already has five stores in the UK including shops on Regent Street, Westfield London and Bicester Village.

Michael Kors boutique interior

The brand signed a deal with Lothbury Investment Management on behalf of Lothbury Property Trust for a lease on 28 James Street.

Mike Toft, senior fund manager and director of Lothbury Investment Management, said: “The Covent Garden units are one of the key assets in our portfolio and there was considerable competition for the lease, attracting a shortlist of four retailers.”

He added: “Michael Kors is a perfect fit for this address and is in line with our policy of attracting high quality names to the prestigious properties in the Lothbury portfolio.” 

The store will stock a luxe mix of accessories, jewellery, eyewear, watches, and fragrances from MICHAEL Michael Kors as well as the MICHAEL Michael Kors ready to wear collection.

Michael Kors Boutique

28 James Street 

Covent Garden, London 

WC2E 8PA

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A First Look at Gwyneth Paltrow’s 2011 Fall Coach Ads

In April, Gwyneth Paltrow was spotted exiting Coach headquarters with company creative director Reed Krakoff. Soon after, Coach confirmed that Paltrow was set to serve as brand ambassador for an international campaign to mark Coach’s 70th anniversary this Fall and next Spring. Krakoff called Paltrow “a natural choice . . . She embodies the spirit, energy and elegance of the Coach brand.”
Peter Lindbergh shot Paltrow on the top of the Tudor City skyscrapers in Manhattan for ads that will only be used in international issues of Vogue, Vanity Fair, InStyle and Harper’s Bazaar.

Via Peter Lindbergh / Coach / Vogue / fashionologie.com