Karl Lagerfeld and Coty End Their Agreement

Press Release: Coty – Wed, Oct 24, 2012 12:00 PM EDT

Karl Lagerfeld

The Karl Lagerfeld brand will no longer distribute its fragrances with the Coty Group. NEW YORK, Oct. 24, 2012 /PRNewswire/ -- Coty B.V. and Karl Lagerfeld B.V. mutually agreed to end the fragrance license. Under the agreement, Coty has exclusive rights to continue to sell its existing inventory of products within the Karl Lagerfeld fragrance portfolio.

"The working relationship with Karl Lagerfeld and Karl Lagerfeld B.V. has always been built on mutual respect and professionalism," said Jean Mortier, president, Coty Prestige. "It was an honour working with a renowned designer such as Karl Lagerfeld, however, it became increasingly apparent that our companies' respective strategies were no longer a perfect match."

"We have enjoyed an extremely constructive partnership with Coty for many years and do highly appreciate the many achievements during this period. Coty has always been a great partner," said Pier Paolo Righi, president and CEO of Karl Lagerfeld B.V.

About KARL LAGERFELD

Under the creative direction of Karl Lagerfeld, one of the world's most influential and iconic designers, the Lagerfeld Portfolio represents a modern approach to distribution, an innovative digital strategy and a global 360 degree vision that reflects the designer's own style and soul. The portfolio comprises three labels:

Karl, the new line aimed at a cosmopolitan and digitally-savvy clientele, launched exclusively online.

Karl Lagerfeld Paris, the premium ready-to-wear collection for women and men.

Lagerfeld, the menswear line for every day, urban living.

About COTY
Coty is the new emerging leader in beauty with net revenues of $4.6 billion for the fiscal year ending June 30, 2012. Founded in Paris in 1904, Coty is a pure play beauty company with a portfolio of well-known fragrances, colour cosmetics and skin & body care products sold in over 130 countries and territories. Coty's product offerings include such global brands as adidas, Calvin Klein, Chloe, Davidoff, Marc Jacobs, OPI, philosophy, Playboy, Rimmel and Sally Hansen.
For additional information about Coty Inc., please visit www.coty.com

Each line has its own accessories offering including eyewear, bags, shoes, and fragrance.
Located in the Saint-Germain-des-Pres district of Paris, the KARL LAGERFELD Company has been part of the portfolio of the British investment fund, APAX PARTNERS, since 2006.

Located in the Saint-Germain-des-Pres district of Paris, the KARL LAGERFELD Company has been part of the portfolio of the British investment fund, APAX PARTNERS, since 2006.


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Katy Perry Signs New Fragrance Deal With Coty

Katy Perry

Katy Perry has signed a new fragrance deal with Coty Inc. Katy signed a deal with Coty to create a new line of signature

The 'Firework' singer has agreed a contract with the beauty giant, which will involve creating a new line of signature fragrances, while Coty will immediately begin distributing Katy's existing fragrances, Meow and Purr.

“I’m excited to share what’s next in my perfumed world, as well as making Purr and Meow more accessible worldwide,” Perry said.

Perry launched her first fragrance, Purr by Katy Perry, in November 2010 with Nordstrom.

Purr by Katy Perry

Katy said: "I'm excited to share what's next in my perfumed world, as well as making Purr and Meow more accessible worldwide."

Renato Semerari, president of Coty Beauty, told WWD of the 'California Gurls' hit-maker: "Katy is original and daring - her unique approach to music and life will serve as the inspiration behind her innovative new scents and allow us to explore new avenues of scent creation."

Katy has previously spoken about celebrity perfumes, saying she is very involves with hers and wouldn't put her name to something she's not proud of.

Meow by Katy Perry 

She said: "I have seen a lot of the perfumes out there - some of my peers - and I'm like, 'Did you really approve this?' You can't just cash in all the time. I've always told anyone I'm working with that if I don't like the product, I'm not going to show up."

Coty purchased the Katy Perry fragrance license from Gigantic Parfums on July 23. The company is also preparing for a 2013 initial public offering.

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Simon Baker announced as the new face of Givenchy men's fragrance

Simon Baker

Australian and extremely sexy actor of The Mentalist and The Devil Wears Prada star Simon Baker -  has just been announced as the new face of Givenchy.

Simon will be fronting the campaign for the brand's latest male fragrance, the Australian actor is set to appear in all media campaigns come spring next year. While there's no details on the scent as yet, we can confirm the campaign will launch in print and on TV early next year.

Givenchy Boutique Front

Talking about why Simon is the man for Givenchy, Global President Thierry Maman global president of Givenchy said of the actor, "Simon was a natural choice for us — he has aristocratic elegance and charisma. These are all values which have been linked with the brand since Hubert de Givenchy."

I have been a big fan of the actor for quite some time and could only wonder why no other design house has not picked him for other campaigns before but glad Givenchy took the step and look forward to seeing loads more of him swoon, I mean soon!

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