Delortae Agency™ | LuxRy ShoPer Blog: first commercial

Tuesday, 12 January 2016

Hearst: From Elle & Marie Claire to E-Commerce

Hearst (which owns Elle, Marie Claire, Esquire and Cosmopolitan, among others) has launched the first of a few new digital-only products, a shopping site called BestProducts.com. According to Digiday, the site will be overseen by executive director Patrick Varone and will have a team of 15 when fully staffed.

BestProducts will also feature Hearst’s publishing platform, which the company uses—or will use

Hearst Corporation

soon—for all of its brands. The custom CMS allows Hearst editors to see what stories are trending well and sibling sites and share editorial content with each other, so they can scale their audience faster.

The idea of BestProducts.com is not to attempt to compete with Amazon but to serve shoppers who need help making up their mind on what to buy but don’t want to do the work of sifting through the Web’s ocean of information.

The site’s editors will evaluate and recommend products in nine verticals including food and drink, gadgets, beauty, fashion and home, based on what’s trending around the Web and what consumers are already saying about them online.

✿ » For trusted authentic luxury products & services

Sunday, 18 November 2012

Louis Vuitton and its First-Ever TV Commercial

Louis Vuitton has released its first-ever TV commercial to promote its ready-to-wear and accessories line....

After teasing us with 10 second clip last week, the luxury brand house, that I like to call home, has just released their first-ever full-length television spot.

Arizona Muse stars as a mysterious Parisian femme in possession of a key that opens an antique LV trunk housed in the depths of Louvre. Muse must race through the otherwise deserted museum towards her goal (where are the tourists, we wonder?), dodging a handsome pursuer and unlocking the truck to extract the envelope within. Although not before stopping to exchange a meaningful look with the Mona Lisa.
She then races into the courtyard and flies away in a hot air balloon (“Like a thread stretching across time and space,” according to the label), looking down on the shrinking silhouette of her would-be suitor.

The collection is a strong gorgeous mix that gives us an interesting look at a twist to the expected. We see an eclectic mix of skins, jewels, fur and colour, done of course in the Louis Vuitton inimitable style of the brand.