Why Fashion is Veering More Towards Live Streaming

Delortae Agency on Periscope

DELORTAE AGENCY have recently joined the clamber towards fashion live streaming. Why I hear you ask?, Live streaming is the future of fashion, and not only at fashion week. We are among those joining the Periscope and Snapchat bandwagon but also our beloved fashion brands are embracing the digital social media marketing.

Burberry, sharing spotted showcasing their SS16 show with a ‘live story’ series on Snapchat this September 2015 to the rolling out of ‘Buy‘ buttons to allow users to instantly purchase items with a click of their digital finger. Luxury fashion is always slow to go with mass social marketing as it struggles to hold on to the 'exclusive personal touch' that wealthy spenders like to feel and the brands deliver so well.

But with Iconic British Luxury Brand, Burberry Est. 1856, headed by the inimitable Christopher Bailey, at the forefront get ready to see it becoming a thing of the norm for 2016 as more of our favourite brands follow suit.

And to ensure they don't lose momentum, Burberry has taken to the social media platform once again, live streaming their SS16 campaign shoot. This advertising campaign was created exclusively for Burberry’s snapchat followers, giving them never before seen access to the campaign shoot, in real time, by world-renowned photographer, Mario Testino. 

Also, Fendi recently celebrated its Roman headquarters, the Palazzo della Civiltà Italiana, through a live-streamed event hosted on its Web site, Fendi.com.

What's your views on this new social trend?

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Contact details;
Burberry

Address: 21-, 23 New Bond St, London W1S 2RE

Phone: 020 7980 8425

Fendi

Address: 141 New Bond St, London W1S 2RE

Phone: 020 7980 8425

Romeo Beckham Leads Burberry’s Spring/Summer 2013 Campaign

ROMEO BECKHAM, The 10-year-old son of David and Victoria Beckham stars in the spring/summer 2013 advertisements, alongside Burberry favourites Edie Campbell and Cara Delevingne. 

Burberry's favoured models also appear in the campaign in the guise of Charlotte Wiggins, Alex Dunstan, Charlie France and Max Rendell - but according to chief creative officer Christopher Bailey, it was the middle Beckham boy that "was a joy to work with and really stole the show".

Victoria and David Beckham have three sons - Brooklyn, 13; Romeo, 10; and Cruz, seven - as well as daughter Harper, who was born in July 2011. David and the three boys walked the red carpet at the premiere of the Spice Girls musical Viva Forever last week in support of Victoria - all decked out in bespoke Burberry suits.

Beckhams at the premiere Spice Girls musical "Viva Forever"

"This season's campaign lights up with the infectious energy of an amazing young cast of old and new Burberry family," said Bailey. "We had such fun shooting the campaign and I think that comes through in the images, which really reflect the upbeat spirit of the collection."

Shot by Mario Testino, the campaign features a mixture of Burberry Prorsum, Burberry London and Burberry Brit clothing - with a focus on the brand's iconic trench and heritage outerwear. Further imagery and digital content will be rolled out throughout the season.

Pic credit: Burberry 

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Burberry Opens in Hong Kong its Largest Store in Asia-Pacific

Burberry Asia Flag Ship Store

Burberry Chief Creative Officer Christopher Bailey hosted an event to celebrate the opening of the new Burberry flagship store in Hong Kong, the brand's largest store in the Asia Pacific region. Over 500 guests attended the event at the Pacific Place store on Nov 2, 2012, including British actress and model Rosie Huntington-Whiteley

Rosie Huntington-Whiteley 25, stepped out in a white and copper strapless cocktail dress from Burberry Prorsum’s spring 2013 collection. The cocktail dress from Burberry Prorsum's spring 2012 collection carried a red beaded box clutch bag and cap-toe court shoes.

The British label's head designer, Christopher Bailey, posed happily with his guest of honour. The Victoria's Secret model had been keeping long-term boyfriend Jason Statham company on the set of Homefront.

Spanning 21,500 sqft over two floors, the store at Pacific Place Mall is the brand's largest in Asia Pacific and the third largest in the world, after its 44,000 sqft store on Regent Street in London and 24,000 sqft store in New York.

The flagship store features a facade built of crystal and a freestanding marble staircase inspired by its World Live flagship on Regent Street. It also brings the digital experience into the physical space, very much like its London flagship store.

The Pacific Place Mall is Burberry's largest store in Asia-Pacific to date.

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