Max Mara's first ever Accessories campaign, starring Jennifer Garner

JENNIFER GARNER The first ever Accessories campaign starring the award-winning actress, photographed in New York by Mario Sorrenti, for the JBAG. Described by the luxury brand house as 'A true modern classic. Beautifully hand crafted from the finest materials and designed with refined simplicity. The JBag is an ageless icon of understated elegance that will transcend occasion and stand the test of time.

The American actress is the first and currently only celebrity spokesperson of Max Mara. Starting next month, September 2013. The campaign will appear in Vogue, Harpers Bazaar, Elle, W, InStyle, The New York Times and The International Herald Tribune.

Behind the scenes at the JBag shoot we get to see during the shoot, how the luxury house captured a few relaxed moments of conversation in Jennifer's busy schedule to find out her thoughts on life, loves, and being a very stylish lady.


Max Mara Accessories Fall/Winter 2013 Campaign starring Jennifer Garner - Behind the scenes

THE INTERVIEW
Jennifer Garner is a very busy actress. Balancing her time between a successful career and, in her words, her favourite "job": being a mother. Not that raising a family (she has two daughters, Violet, 7, and Seraphina, 4, and one boy, Sam, 1, and husband Ben Affleck) has meant sacrificing her love for fashion and for style. Perhaps precisely because of this the actress (and activist) has become a red carpet favourite admired for her sophisticated and glamorous allure. "I don't like to seem like a paper cut-out even in fashion photographs, I want to look like a real woman", she says proudly. chatting with Jennifer in photographer Mario Sorrenti's studio during the shooting of the cover of this issue of MM Magazine and the "J- Bag" campaign. Here is Max Mara's interview…

How would you define your style?
Pragmatic! I like to wear garments of guaranteed elegance, that have a real luxurious texture and feel good against your skin. Like a camel coat – you can't go wrong.

Wife-mother-actress… You're a very busy lady. How does this reflect in the way you dress?
I have a basic style mandate for myself: both in life and on the red carpet I don't want to feel like I'm wearing a theatre costume. Some outfits work on other people, but may be too cool for me. Of course, I like clothes to be beautiful.

How was it working with super photographer Mario Sorrenti?
Mario is a real dreamboat. Since he's not here, I can say that. He's a talented storyteller, a delightful enchanter.

Let's talk a little bit about film. What was your favourite film when you were growing up?
"The Wizard of Oz". I've watched it a lot recently with my kids and – I have to say – it is still a timeless success
.
When was the first time you felt like an actress?
The first time I felt like an actress was my first real job. I was living in New York and I got a job as an understudy in a play entitled "A Month in the Country" starring Helen Mirren and F. Marie Abraham and Ron Rifkin. I made $150 a week. I didn't have enough money to take the subway so I walked.

We heard you singing on the shoot today. Another passion of yours?
No, I would never sing in front of a camera. I sing lullabies at night. Usually I never sing in front of anyone. Or at least no one above the age of seven.

What do you think about the "J-Bag" – this season's new cult bag by Max Mara – that you were photographed holding?
I like the size of it. I like that it's big enough to carry whatever technology you want to stuff in there, but it's small enough that you won't lose your lipstick.


visit maxmara.com for the JBAG

Pic & Content: Max Mara

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Louis Vuitton and its First-Ever TV Commercial

Louis Vuitton has released its first-ever TV commercial to promote its ready-to-wear and accessories line....

After teasing us with 10 second clip last week, the luxury brand house, that I like to call home, has just released their first-ever full-length television spot.

Arizona Muse stars as a mysterious Parisian femme in possession of a key that opens an antique LV trunk housed in the depths of Louvre. Muse must race through the otherwise deserted museum towards her goal (where are the tourists, we wonder?), dodging a handsome pursuer and unlocking the truck to extract the envelope within. Although not before stopping to exchange a meaningful look with the Mona Lisa.
She then races into the courtyard and flies away in a hot air balloon (“Like a thread stretching across time and space,” according to the label), looking down on the shrinking silhouette of her would-be suitor.

The collection is a strong gorgeous mix that gives us an interesting look at a twist to the expected. We see an eclectic mix of skins, jewels, fur and colour, done of course in the Louis Vuitton inimitable style of the brand.

LV Fall Winter 2012/13 Collection

LV Fall Winter 2012/13 Collection

LV Fall Winter 2012/13 Collection

LV Fall Winter 2012/13 Collection

Without knowing it, I suddenly love watching commercials.

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Yves Saint Laurent Sparks Debate By Launching Cigarettes

“The woman who smokes Yves Saint Laurent cigarettes is more attractive than one who smokes another brand or doesn’t smoke at all“  claims the fashion house.

Yves Saint Laurent is taking its conception of “Le Smoking” seriously—and perhaps a tad too literally. When the French fashion house isn’t employing African artisans to cobble purses together from recycled plastic bags and fair-trade cotton, it’s also lending its moniker to a line of cigarettes. So much for social responsibility. Marketed to women in Asia and Russia, the smokes come in minimalist black boxes with gold foil. You don’t have to pony up for prestige pricing, either: On line retailers hawk the cancer sticks, which have been around since 1989, for up to £22 per 200-cigarette pack.

We all know the dangers of tobacco, the gaucheness of nicotine-stained teeth, or the idiocy of self-induced lung cancer and heart disease. The money pumped into the NHS aimed at preventing smokers from starting and assistance to stop, make it impossible for us not to know. For the less-informed, however, YSL offers a Faustian deal. Its cigarettes, according to the luxury label, creates a “sense of appeal to female vanity and thereby making the woman who chose to smoke Yves Saint Laurent cigarettes more attractive than one who smokes another brand, or more attractive than a woman who did not smoke at all.

YSL showing how 'glamorous' smoking can look!

YSL isn’t the only high-end brand to market so-called “fashion cigarettes.” Other companies known to have dabbled in the practice include Givenchy, Versace, Pierre Cardin, Christian Lacroix, and Cartier. Ironically, in a 1968 interview, Saint Laurent himself admitted he didn’t smoke his eponymous cigarettes, claiming not to “like the flavour.”

With fashion targeting the younger market, Is this fashion or irresponsibility?.........

Renée Zellweger helps design bag for Breast Health International

Renee Zellweger appears in the new ad for the bag she helped design with Tommy Hilfiger to benefit Breast Health International.

This limited-edition taupe suede hobo retails for £184 and is available in Tommy Hilfiger flagship stores, on tommy.com, and through select department and specialty stores. £62 from each sale will be donated to the Fund For Living campaign.

Click here to get this bag from Tommy.com

Delortae Agency will be supporting this campaign with a series of luxury events, join our VIP Priority E-Mailing List and follow on Facebook for more details