Victoria Beckham to open her own boutique in Mayfair, London

Victoria Beckham is set to open her own boutique in London's upmarket Mayfair

VICTORIA BECKHAM is set to further cement her career as a fashion designer by opening her own boutique in London’s upmarket Mayfair as reported by Daily Mail UK.

After months of negotiations, the 39-year-old former Spice Girl has signed a deal to open the shop, selling her collections of clothing and handbags by joining the fashion elite with a store located in Dover Street in the heart of the fashion district, in Dover Street, just a short walk from Old  Bond Street - places Victoria at the heart of the capital’s fashion district.


Victoria first hinted at her desire to open a flagship store for her brand in April, when she told British Vogue that London would be the perfect location.

She said at the time: ‘This is where I want to have my first store. I’d like to do something that is really new, really fresh.  Something a little bit conceptual – but not too much.’

Her designs have proved popular with the likes of Beyonce and Gwyneth Paltrow, but have previously only been available online, in fashion outlets and department stores.

A source close to Victoria said: ‘She’s really excited about getting things moving quickly.

‘Obviously there is still a lot to do, but the hope is to open the store properly early next year with one of the biggest fashion parties of the year.’

It was reported last week that Victoria and husband David's business empire now boasts earnings of almost £100,000 a day

The news comes after it was reported last week that Victoria and husband David’s business empire now boasts earnings of almost £100,000 a day.

The Dover Street location, just a short walk from Old Bond Street, places Victoria at the heart of the capital's fashion district

The three companies which handle their family’s branding empire recorded combined turnover of more than £35 million a year, according to Companies House documents.

Content thanks: DailyMailUK

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Longchamp has opened its biggest European flagship store in London

Longchamp Regent Street pic Harpers Bazaar

LONGCHAMP celebrates London flagship store. Having gazed longingly at the boarded-up shop façade on Regent Street, the moment has indeed at last arrived! The long awaited launch of Longchamp’s biggest European flagship store in Regent Street – which finally opened its doors to the public on 16 September 2013 after a London Fashion Week party on 14 September attended by the fashion glitter-rati including Kate Moss, Pixie Geldoff, Alexa Chung and model Georgia May Jagger, as well as the brand’s current campaign model, Coco Rocha.

In a boost to London and the UK, Jean Cassegrain, chief executive, said that London is a 'key city' for Longchamp and offered access to UK and global shoppers. The flagship Regent Street store, is the French luxury company's third in London, complementing sites at Westfield London and New Bond Street.

Longchamp Regent Street pic Harpers Bazaar

Mr Cassegrain added; "We felt we needed a stronger physical presence in London. London is important because it is one of the key cities in Europe. London is London but it is also the UK and and the world." Cassegrain added at present Longchamp has 'specific plans' to open stores outside London but that this is the 'next step' of expansion in the UK.

The family owned luxury company attributes it's success to this factor of ownership has no plans to sell to rivals or float on the stock market. Growing quicker in Asia than Europe, the company invest across the continent. "You can't really afford to leave any market out, Cassegrain said, "In today's world you really have to be global. The ones who aren't organising themselves to be global have no future at all."

Thanks to those fabolous peeps at Harpers Bazzar we were given a little sneak preview last week. The flagship store covers 500 square metres, including their world-famous bags – the Legende, the Gatsby, the Balzane, the Roseau - as well as the Kate Moss-designed Gloucester collection.

Longchamp Regent Street pic Harpers Bazaar

The two floors within the impressive space are separated by a floating mezzanine level – dedicated solely to displaying Longchamp’s famed La Pliage collection, since 1993, more than 26million versions have been sold. With a large sculpture spanning the height of the building forms the store’s centrepiece. The ground floor displays women’s bags, accessories, shoes and ready-to-wear, while the first floor showcase men’s collections and luggage.

“The mood throughout is light, elegant and relaxed with clean lines,” explains a press release. “Natural materials such as stone, marble, glass, wood and leather recall Longchamp’s heritage of craftsmanship.”

Fabulous time to go shopping!



Location:
229 Regent Street
London, W1
http://www.longchamp.com


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Tom Ford to open first UK store

Tom Ford

WooHoo! It has been a long time coming, but the rumour mills that have been circulating recently have finally been confirmed by the Tom Ford Camp, that the Former Gucci designer Tom Ford will open his first stand-alone British store in London's Knightsbridge.



Tom Ford's first British boutique on London's affluent Sloane Street will take up 8,000 sq ft store and will stock his eponymous label, which is currently available at Harrods, Harvey Nichols and Selfridges, report The Sunday Times 
Ford made his return to womenswear design in September 2010, following a six-year break in which he focused on his Oscar-nominated directorial debut, A Single Man . Prior to that he helmed Gucci and Yves Saint Laurent, both of which he is credited with turning into the must-have brands they are today.


When he first announced, last year, the launch of his handbag collection, we did all wait with baited breath to see what the designer had in store (apologies for the 'pun') then it arrived.

Tom Ford Ladies Flap Over Bag

Now I am a great lover of Flap overs, gold, loads of zippers the signature Ford trademark and quality leather, so it definitely worked for me.


The bottom zipper opens up to expand the base so we can put more things inside we won't be able to find!



Tom Ford has eschewed press coverage - particularly of the online variety - at the catwalk shows for his brand, telling WWD in 2010: "I don't get the need for this immediacy. In fact, I think it's bad. The way the system works now, you see the clothes, within an hour or so they're online, the world sees them. They don't get to a store for six months. The next week, young celebrity girls are wearing them on red carpets. They're in every magazine. The customer is bored with those clothes by the time they get to the store. They're overexposed, you're tired of them, they've lost their freshness.


No shortage of celebs wanting to be seen with the luxury designers bag, including Jennifer Aniston

Jennifer Aniston toting Tom Ford Flap Over Bag

If you need me, I will be in my tent to ensure I am first in line when those luxury doors throw open!


Additional Content thank you; UK Telegraph


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