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| Valentino Spring Summer 2013 Men's Fashion Show |
Since the acquisition of
Valentino by the Qatari First Lady, the luxury brand house have stepped up their aggressive retail expansion strategy worldwide (mostly with directly operated stores), Valentino‘s new owner, the Qatari First Lady, has been investing in a higher end repositioning of the brand.
When the acquisition was announced, 20 July 2012, Analysts said the Qatari royal family, which also owns London's Harrods department store, appeared to be building a home grown luxury brand with this latest purchase.
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| Valentino Autumn/Winter 2012 Menswear Advertising Campaign: Black & White |
"It's the kind of thing that fits in well with Qatar: iconic, quality brands, with a long-term value and an appealing customer base," said Rachel Zeimba, a senior analyst at Roubini Global Economics.
Founded in 1960 by designer Valentino Garavani, the Italian brand acquired global fame thanks to its trademark bright-red chiffon dresses, loved by princesses and Hollywood stars alike.
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| Valentino Garavani & trademark bright-red chiffon dresses |
One such strategic move is the registration of Valentino Men show for its very first catwalk show during Paris Fashion Week – upcoming edition 2013. Earlier this Fall, Valentino organised a lavish menswear and accessories fashion show during the Pitti Uomo fair in Florence, Italy.
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| Valentino menswear collection |
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