Moschino Expands in China with largest flagship store

Moschino's and Marni have stepped up their expansion plans in China.

Moschino’s largest flagship in China at IFC Mall in Shanghai (225 sqm). Italian luxury houses of Moschino ( Aeffe Group) and Marni have stepped up their expansion plans in China. 

Moschino opened this week 2 mono-brand stores in China: in the city of Chongqing at Mall Starlight 68 (105 sqm) and in the city of Shenyang at Forum 66 Mall (180 sqm). Privately owned Italian luxury fashion label Marni opened its very first store in China dedicated to the Edition line, with an 80 sqm flagship at Reel Mall in Shanghai.

Moschino interior fifth store in Russia

Without doubt my favourite Marni is the white lamb nappa leather frame bag, featuring dark brown leather piping, two adjustable short leather handles, a long leather shoulder strap and gold tone hardware from the 2010 collection.

Marni white lamb nappa leather frame bag

And my favourite display has to be the take on the English royal guards.  The bearskin caps of the Grenadier Guards are worn in commemoration of the defeat of the French Grenadier de la Garde Imperiale at Waterloo. 1815. 

They are worn to emphasise height and of course the Guards are not solely English ! Grenadier & Coldstream are, but the Scots Irish & Welsh all have Guards too and their tunics are buttoned in Regimental order, 1 for Grenadiers, 2s for Coldstream ,3s for Scots, 4s for Irish & 5s for Welsh Guards.

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