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| Penélope Cruz |
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| The new Maia colours have just arrived, all in Loewe Napa leather |
Spain's star actress Penelope Cruz has gone back to her roots as chosen face of the capital's luxury fashion house, Loewe.
The 38-year-old Madrid-born Oscar-winning actress has signed a three-year deal and will make her first appearance in the spring/summer 2013 campaigns which have been shot by fashion photographers Mert Alas and Marcus Piggott.
The Luxury brand that have no shortage of celebrities taking every opportunity to be seen carrying the luxury leather skin bags in spectacular colours never seem to end.
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| Leighton Meester as Blair Waldorf set of Gossip Girl orange Amazona |
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| Pippa Middleton dual colour Amazona |
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| Fergie from the Black Eyed Peas Loewe black May bag |
During The Year of the Dragon! Loewe celebrated it with a limited edition of the iconic 'Amazona' bag in red refined calfskin and not the brand signature piece.
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| Limited edition of the iconic 'Amazona' bag in red refined calfskin |
Loewe's creative director and designer Stuart Vevers said it was precisely Penelope's "strong, sensual beauty" that has long been an inspiration and a constant reference for his "ideal of Spanish womanhood". "I always start with the woman and a character. I find film very useful as a fictional character can be liberating creatively."
But this isn't the first brand venture the busy actress has taken part in, having also worked alongside Lancome and L'Oreal as their beauty spokes-model. Penelope has also kept things in the family, teaming up with younger sister Monica to design and launch a collection of lingerie for British brand, Agent Provocateur.
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| Loewe Penelope Cruz Media Announcement |
Even with her involvement in many exciting projects, the mum-of-one explains that the label's Spanish roots – which promotes values of excellence and craftsmanship – were too good to refuse: "Its collections are made by Spanish master artisans and I have always admired their work. I feel fortunate to be a part of this project."
Additional pics Loewe
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