Karl Lagerfeld Collaborates with Rolls-Royce

Karl Lagerfeld has recently collaborated with Rolls-Royce Motor Cars and shot a selection of their luxury cars.

Rolls-Royce Motor Cars has collaborated with fashion designer Karl Lagerfeld for an ultra exclusive photo exhibition at its headquarters in Goodwood, England.

Karl Lagerfeld has shot the photo exhibition for Rolls-Royce. The showcase, titled, "A Different View," will only be on view at the Rolls-Royce headquarters in Goodwood, England, to an exclusive audience for five days only.

More than 100 high rollers — Rolls-Royce customers, prospects and VIPs — are to attend a bespoke event today, at which Lagerfeld is slated to unveil 14 large-scale photos of the luxury vehicles, and give a talk.

A photo from Karl Lagerfeld's bespoke exhibition for Rolls-Royce.

Photo By Rolls-Royce Motor Cars

Other, smaller groups are to visit the photo showcase, titled “A Different View,” during its five-day run.

Lagerfeld told WWD he took the photos of the vehicles over the summer in Ramatuelle in the south of France. He calls them “concrete abstractions” — unusual perspectives on details of the car’s gleaming surfaces and geometry. “It’s about reflections of trees and sky on the car,” he said.

Karl Largerfeld

While Lagerfeld gave up driving at age 30 after crashes in a Mercedes and Jaguar, from which he emerged unscathed, he’s attracted to elite automobiles. The luxury creative designer behind the house of Chanel said “I love beautiful cars — I like them as objects,” he said.

Among the models Lagerfeld photographed is a Phantom Drophead Coupé.

Rolls-Royce Phantom Drophead Coupé

Lagerfeld’s exhibition and address are part of a series of events entitled “Icons of Art” that draw links between prestiege cars and the passion, innovation and attention to detail that goes into art-making.

Lagerfeld’s photos, for example, were printed on a special handmade paper to exalt the quality of the image.

Karl Lagerfeld

Rolls-Royce hand-makes all its cars at the Goodwood facility, which Lagerfeld said he was eager to tour.

Last year, the company built 3,538 cars, a record number, a spokesman said.

An in-demand photographer in addition to his design work for Chanel, Fendi and his signature fashion house, Lagerfeld said he also just did a series of abstract photos of furniture for Italian maker Cassina.

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