Escada Prepares For E-Commerce Launch

ESCADA the Munich based luxury fashion label announced it is adding e-commerce to its retail network this year.

Alexandra Valtin, Director of Marketing, Communications and Licenses will be co-heading the venture with Director of E-Commerce, Tonio Frühauf.

Daniel Wingate Escada

Before working for Escada in late 2008, Alexandra Valtin was head of Business Development at Hugo Boss and Managing Director at MyTheresa, an online luxury boutique.
“The site will go live in Germany and Austria in the spring and before the end of the year will be available in other European countries in their respective languages. For 2014, we envisage reaching further afar, launching in China, Russia or in the United States,” Valtin commented.

The e-store will feature the brand’s main line as well as its sport line and accessories.
To manage the project, Escada will work with Hermes NexTec, a company specialised in e-commerce solutions.

Spring-summer collection 2009 by Escada

“The site will go live in Germany and Austria in the spring and before the end of the year will be available in other European countries in their respective languages. For 2014, we envisage reaching further afar, lauching in China, Russia or in the United States,” Valtin commented. The e-store will carry the brand’s main line as well as its sport line and accessories. To manage the project, Escada has enlisted the help of Hermes NexTec, a company specialised in e-commerce solutions.

Spring-summer collection 2009 by Escada

Escada will not be participating in the Berlin Fashion Week, where it normally shows Escada Sport.Projects, including the e-store and the opening of two flagships in Berlin and Frankfurt, contributing factors to the luxury label's absence.

Pic credit: Escada

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