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| Selena Gomez for Neo label
The Adidas NEO Label has signed Singer and actress Selena Gomez as the new global style icon for Adidas and guest designer. Which means Selena Gomez is going to be designing shoes. It’s not enough to be a music star and a television and film star, but now Gomez is adding designer to her resume.
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Adidas put out a promotional video with Selena in it with the tag line that says ‘Live Your Style‘.
According to an Adidas press release:
As adidas NEO Label's new style ambassador, Selena will inspire teens with the label’s fresh looks through a three-year partnership until end-2015. As well as sporting her favorite NEO looks, Selena will make appearances for the label in major markets throughout 2013 and 2014 and share NEO's latest news, designs and collections through her social media networks. She will front NEO’s seasonal campaigns under its “Live Your Style” positioning, starting with Spring/Summer 2013 to debut in February 2013.
Wait a minute -- that sounds an awful lot like the press release we got last month, which went a little something like this:
As Adidas NEO Label's new global style icon, Justin Bieber will inspire teens with the label’s fresh looks through a two-year partnership until end-2014. As well as sporting his favorite NEO looks, Justin will make appearances for the label in major markets throughout 2013 and share NEO's latest news and collections through his social media networks. He will front NEO’s seasonal campaigns under its “Live Your Style” positioning, starting with Spring/Summer 2013 to debut in February.
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| Selena Gomez for Neo label |
The pair reportedly split earlier this month but have seemingly reconciled already... and sources have reported that Gomez is sticking around simply because Bieber is "good for her brand."
Pic credit: Adidas
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