Zara Opens First New UK Retail Concept Store

ZARA has celebrated the opening of  its first U.K. store that features the brand’s latest retail concept.  Over three floors it occupies 1,500 square meters of retail space at Park House, across the street from Marks & Spencer at the western end of Oxford Street, London W1. 

Typical Zara store interior. Almere, The Netherlands

Designed by Elsa Urquijo Architects, the new store is Zara’s fourth branch on the busy shopping strip and its 19th in London. It has been designed so that shoppers can move through the store intuitively. 

Zara Lookbook March 2012

“The flow is different from our other stores,” said Zara’s chief communications officer Jesus Echevarria. “You are guided through ‘cubes’ and there are different dialogues with fashion and different trends happening in each of them. It feels more like a boutique space than a warehouse, this is more intimate.”

Zara Menswear

Around 15 stores in Zara’s new retail format are set to open by the end of January in cities including Paris, Utrecht in the Netherlands, Shanghai, Beijing and São José dos Campos in Brazil.

Pic credit: Zara

For luxury authentic products & services; http://www.luxuryonlinestore.net

http://pinterest.com/delortaeagency/