Stella McCartney to Launch Global On-Line Store

Stella McCartney

PPR S.A. and YOOX S.p.A. are pleased to announce the addition of Stella McCartney to the brands already included in the newly-created joint venture dedicated to managing mono-brand online stores of several PPR luxury brands.

Stella, English fashion designer and rare environmentalist in the fashion industry, is the daughter of former Beatles member Sir Paul McCartney and the late American photographer and animal rights activist Linda McCartney, had been tasked with creating the Adidas sportswear for the British team for the London 2012 Olympics  commented it had been tough logistically because she has to create thousands of products for 900 athletes Stella McCartney admitted designing the kit for Team GB's Olympians was out of her comfort zone.

Stella McCartney and British Olympic Team, London 2012

Stella McCartney latest accolade winning Designer Brand Award  Designer of the Year recently at The British Fashion Awards 2012.

The British designer has no shortage of celebrities amongst her follower's as Pippa Middleton was spotted wearing the designers dress at her recent book launch in London.

Pippa Middleton Stella McCartney's Mixed-Fabric Sheath Dress £1,546

The joint venture agreement already includes Bottega Veneta, Yves Saint Laurent, Alexander McQueen, Balenciaga and Sergio Rossi.

THREE CHAIN FALABELLA FAUX SUEDE BAG £735.00

The Stella McCartney online store will be launched globally by the end of 2012 and, alongside the other brands in the agreement, it will go live in China by the end of 2013.


For luxury authentic products & services; http://www.luxuryonlinestore.net

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