Balmain Eyewear Hits Stores

Balmain Metal Framed Aviator Sunglasses

BALMAIN is entering the eyewear sector. With the exception of a small capsule collection, this is the first time Balmain has unveiled a full range of optical and sunwear offerings in the U.S. via a partnership with L’Amy Group, which designs and distributes all eyewear for the French brand.

Originally signed in September 2011 and slated for a spring 2012 release into the market, the line launched in Europe and Asia for fall 2012 and has expanded to the U.S. for the spring.

The collection contains 43 silhouettes total — 11 optical and 14 sun styles for women and 11 optical and seven sun styles for men, with each frame available in three to four colorways. Prices at retail range from $260 to $400.

Balmain

The majority of the glasses are fashioned from handmade acetate and metal, and include elements like titanium or gold hardware and accents in the form of pyramid or star studs. Colors are mainly black, brown and tortoise, but there are pops of ivory and red throughout.

The line is now available at select Saks Fifth Avenue stores, Shopbop.com and elite optical boutiques around the country.

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