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Friday 4 January 2013

Elie Saab Opens in Geneva


Elie Saab

The store officially opened 08/12/2012 and is showcasing the designer’s pre-fall and fall 2012 ready-to-wear collections as well as shoes, bags and other accessories.

In 1982, seven years into the Lebanese civil war, Israel invaded Lebanon and laid siege to Beirut. In the same year an 18-year-old local prodigy named Elie Saab held his first fashion show and opened his first atelier. His reputation spread quickly and his business grew, first in Lebanon, then across the Middle East, then around the rest of the world. became the first Lebanese designer to dress an Oscar winner, Halle Berry, in 2002 (see picture below). 

Halle Berry in burgundy Elie Saab dress at the 74th Annual Academy Awards
The 1,700-square-foot outlet at number 10 of the prestigious Quai Général Guisan, overlooking Lake Geneva, spans two floors and was designed by Saab in collaboration with architect Chakib Richani, who also worked on the other stores in the brand’s retail network. 

Elie Saab Geneva Boutique
The building retains its original facade with two arched shop-front windows, the only direct light source for the space, which Saab and Richani “sculpted” to allow for maximum height and luminosity, highlighting minimalist fittings, the brand said.

Elie Saab Spring 2013

Elie Saab Spring 2013
Elie Saab Spring 2012

Elie Saab Spring 2012

Elie Saab Spring 2012

Elie Saab Spring 2012

Elie Saab Spring 2012
The Geneva unit is Elie Saab’s fifth freestanding store, adding to boutiques in Paris, Hong Kong, Dubai and Beirut. It also has shops-in-shop in London and Mexico City.

Pic Credit: Elie Saab

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