Longchamp has opened its biggest European flagship store in London

Longchamp Regent Street pic Harpers Bazaar

LONGCHAMP celebrates London flagship store. Having gazed longingly at the boarded-up shop façade on Regent Street, the moment has indeed at last arrived! The long awaited launch of Longchamp’s biggest European flagship store in Regent Street – which finally opened its doors to the public on 16 September 2013 after a London Fashion Week party on 14 September attended by the fashion glitter-rati including Kate Moss, Pixie Geldoff, Alexa Chung and model Georgia May Jagger, as well as the brand’s current campaign model, Coco Rocha.

In a boost to London and the UK, Jean Cassegrain, chief executive, said that London is a 'key city' for Longchamp and offered access to UK and global shoppers. The flagship Regent Street store, is the French luxury company's third in London, complementing sites at Westfield London and New Bond Street.

Longchamp Regent Street pic Harpers Bazaar

Mr Cassegrain added; "We felt we needed a stronger physical presence in London. London is important because it is one of the key cities in Europe. London is London but it is also the UK and and the world." Cassegrain added at present Longchamp has 'specific plans' to open stores outside London but that this is the 'next step' of expansion in the UK.

The family owned luxury company attributes it's success to this factor of ownership has no plans to sell to rivals or float on the stock market. Growing quicker in Asia than Europe, the company invest across the continent. "You can't really afford to leave any market out, Cassegrain said, "In today's world you really have to be global. The ones who aren't organising themselves to be global have no future at all."

Thanks to those fabolous peeps at Harpers Bazzar we were given a little sneak preview last week. The flagship store covers 500 square metres, including their world-famous bags – the Legende, the Gatsby, the Balzane, the Roseau - as well as the Kate Moss-designed Gloucester collection.

Longchamp Regent Street pic Harpers Bazaar

The two floors within the impressive space are separated by a floating mezzanine level – dedicated solely to displaying Longchamp’s famed La Pliage collection, since 1993, more than 26million versions have been sold. With a large sculpture spanning the height of the building forms the store’s centrepiece. The ground floor displays women’s bags, accessories, shoes and ready-to-wear, while the first floor showcase men’s collections and luggage.

“The mood throughout is light, elegant and relaxed with clean lines,” explains a press release. “Natural materials such as stone, marble, glass, wood and leather recall Longchamp’s heritage of craftsmanship.”

Fabulous time to go shopping!



Location:
229 Regent Street
London, W1
http://www.longchamp.com


For luxury authentic products & services; http://www.luxuryonlinestore.net

If you enjoyed this post, please consider sharing it, leaving a comment or subscribing to the RSS feed to have future articles delivered to your feed reader.