BFC Creates City-Wide Campaign to engage consumers this London Fashion Week

London Fashion Week 15th-19th September 2013

THE BRITISH FASHION COUNCIL(BFC) this season has created a city-wide campaign to engage consumers in the excitement surrounding London Fashion Week. From events and shopping opportunities to digital initiatives and live streaming. The BFC will use #FashionFriday as a brand new initiative to unite and promote digital fashion content every Friday,

This is just a beginning of many first the BFC have initiated. It began when Caroline Rush, Chief Executive, British Fashion Council sent Delortae Agency this notification that stated this; September we are launching our first monthly online newsletter, Letter from London, that captures top line British fashion industry news. This month needs no introduction – with London Fashion Week, Vodafone London Fashion Weekend and the 5th anniversary of LONDON show ROOMS to look forward to, we can’t think of a more exciting time to reach out and drum up your support for the tremendous amount of British talent that will be showcasing both in the capital and around the world.

On the 13th September we will not only be kicking off London Fashion Week, but will be launching our first ever pop-up shop on-site at Somerset House that will be open to the public and house some of the best names in British contemporary design. This initiative promotes a growing sector of our industry that we are keen to champion. It’s been fascinating putting it together and we’re absolutely delighted that talented set designer, Robert Storey and renowned artist, Sir Peter Blake have been able to inject their creativity into this exciting space. Oxford Street has been decked out with flags to celebrate the UK fashion industry and rally support from the city while our own courtyard at Somerset House is set for a creative transformation with Nicholas Kirkwood’s London Fashion Week artwork on flags, banners, signage and on an incredible mirrored installation.

While there is so much to celebrate right here in the capital, let’s not forget that Britain’s creative talent is global. It kicked off in New York with Victoria Beckham’s show on Sunday and rounds off with Stella McCartney’s show in Paris on the 30th. Ended the notification.


London Fashion Week will be doing things a little differently this year also as it opens its doors to the public, in an attempt to try and boost the value of the fashion industry and raise Britain’s profile as a fashion destination.

The move is part of the British Fashion Council’s plans to change the way the fashion industry, often seen as elitist, is viewed, in an attempt to growth and add to the estimated 816,000 jobs in the industry.

“This season we have taken fashion week to the streets of London and rallied support from the whole capital by making London Fashion Week much more inclusive,” Council Chairman Natalie Massenet said recently. “Anyone, all of us are free to come down and join.
The public can acquire items from designer collections, watch live streams of catwalk shows, and buy tickets for London Fashion Weekend, held for consumers by the British Fashion Council after the main shows.


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