Longchamp has opened its biggest European flagship store in London

Longchamp Regent Street pic Harpers Bazaar

LONGCHAMP celebrates London flagship store. Having gazed longingly at the boarded-up shop façade on Regent Street, the moment has indeed at last arrived! The long awaited launch of Longchamp’s biggest European flagship store in Regent Street – which finally opened its doors to the public on 16 September 2013 after a London Fashion Week party on 14 September attended by the fashion glitter-rati including Kate Moss, Pixie Geldoff, Alexa Chung and model Georgia May Jagger, as well as the brand’s current campaign model, Coco Rocha.

In a boost to London and the UK, Jean Cassegrain, chief executive, said that London is a 'key city' for Longchamp and offered access to UK and global shoppers. The flagship Regent Street store, is the French luxury company's third in London, complementing sites at Westfield London and New Bond Street.

Longchamp Regent Street pic Harpers Bazaar

Mr Cassegrain added; "We felt we needed a stronger physical presence in London. London is important because it is one of the key cities in Europe. London is London but it is also the UK and and the world." Cassegrain added at present Longchamp has 'specific plans' to open stores outside London but that this is the 'next step' of expansion in the UK.

The family owned luxury company attributes it's success to this factor of ownership has no plans to sell to rivals or float on the stock market. Growing quicker in Asia than Europe, the company invest across the continent. "You can't really afford to leave any market out, Cassegrain said, "In today's world you really have to be global. The ones who aren't organising themselves to be global have no future at all."

Thanks to those fabolous peeps at Harpers Bazzar we were given a little sneak preview last week. The flagship store covers 500 square metres, including their world-famous bags – the Legende, the Gatsby, the Balzane, the Roseau - as well as the Kate Moss-designed Gloucester collection.

Longchamp Regent Street pic Harpers Bazaar

The two floors within the impressive space are separated by a floating mezzanine level – dedicated solely to displaying Longchamp’s famed La Pliage collection, since 1993, more than 26million versions have been sold. With a large sculpture spanning the height of the building forms the store’s centrepiece. The ground floor displays women’s bags, accessories, shoes and ready-to-wear, while the first floor showcase men’s collections and luggage.

“The mood throughout is light, elegant and relaxed with clean lines,” explains a press release. “Natural materials such as stone, marble, glass, wood and leather recall Longchamp’s heritage of craftsmanship.”

Fabulous time to go shopping!



Location:
229 Regent Street
London, W1
http://www.longchamp.com


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BFC Creates City-Wide Campaign to engage consumers this London Fashion Week

London Fashion Week 15th-19th September 2013

THE BRITISH FASHION COUNCIL(BFC) this season has created a city-wide campaign to engage consumers in the excitement surrounding London Fashion Week. From events and shopping opportunities to digital initiatives and live streaming. The BFC will use #FashionFriday as a brand new initiative to unite and promote digital fashion content every Friday,

This is just a beginning of many first the BFC have initiated. It began when Caroline Rush, Chief Executive, British Fashion Council sent Delortae Agency this notification that stated this; September we are launching our first monthly online newsletter, Letter from London, that captures top line British fashion industry news. This month needs no introduction – with London Fashion Week, Vodafone London Fashion Weekend and the 5th anniversary of LONDON show ROOMS to look forward to, we can’t think of a more exciting time to reach out and drum up your support for the tremendous amount of British talent that will be showcasing both in the capital and around the world.

On the 13th September we will not only be kicking off London Fashion Week, but will be launching our first ever pop-up shop on-site at Somerset House that will be open to the public and house some of the best names in British contemporary design. This initiative promotes a growing sector of our industry that we are keen to champion. It’s been fascinating putting it together and we’re absolutely delighted that talented set designer, Robert Storey and renowned artist, Sir Peter Blake have been able to inject their creativity into this exciting space. Oxford Street has been decked out with flags to celebrate the UK fashion industry and rally support from the city while our own courtyard at Somerset House is set for a creative transformation with Nicholas Kirkwood’s London Fashion Week artwork on flags, banners, signage and on an incredible mirrored installation.

While there is so much to celebrate right here in the capital, let’s not forget that Britain’s creative talent is global. It kicked off in New York with Victoria Beckham’s show on Sunday and rounds off with Stella McCartney’s show in Paris on the 30th. Ended the notification.


London Fashion Week will be doing things a little differently this year also as it opens its doors to the public, in an attempt to try and boost the value of the fashion industry and raise Britain’s profile as a fashion destination.

The move is part of the British Fashion Council’s plans to change the way the fashion industry, often seen as elitist, is viewed, in an attempt to growth and add to the estimated 816,000 jobs in the industry.

“This season we have taken fashion week to the streets of London and rallied support from the whole capital by making London Fashion Week much more inclusive,” Council Chairman Natalie Massenet said recently. “Anyone, all of us are free to come down and join.
The public can acquire items from designer collections, watch live streams of catwalk shows, and buy tickets for London Fashion Weekend, held for consumers by the British Fashion Council after the main shows.


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Christian Louboutin Fights Carmen Steffens Red Soles

Carmen Steffens style (top) and Christian Louboutin heel, as shown on the Carmen Steffens blog. Photo By Courtesy

CHRISTIAN LOUBOUTIN has accused another footwear brand — Carmen Steffens of Brazil — of selling shoes that infringed on his trademarked red soles reported WWD (12 April, 2011).

The São Paulo-based brand issued a press release Monday responding to Christian Louboutin’s allegations, made in January, saying it has “since its inception created a logo in red, called ‘rosette,’” and finds it “surprising that another brand is trying to reserve the rights to any colour.”

The statement added, “The tones are not the same, and, as catalogs dating from 1996 can prove, Carmen Steffens shoes contain soles of all colours, including red.”

Louboutin was awarded a registered trademark for its red soles in 2008 by the U.S Patent and Trademark Office, but the complaint is directed only at Carmen Steffens France and no other markets.

Meanwhile, Gabriel Spaniol, Carmen Steffens’ international development director, said in the statement, “We are ready to provide unassailable evidence that we have been using coloured soles, especially red, before Mr. Christian Louboutin popularised his.”

Photo: CamernSteffens.com

Carmen Steffens, which is sold in more than 160 namesake shops and 450 doors across South America, plans to open 25 stores in France by 2015.

Online research by Footwear News showed that even French magazine Tout Ma compared its shoes to Louboutin’s.

“The very bling-bling shoes, set with crystal or embroidered, are reminiscent of the spirit of Louboutin, especially as they display a red sole. But they are much more affordable (between 200 and 350 euros),” said the magazine article, which Carmen Steffens was touting on its blog, along with images of shoes.

Carmen Steffens’ president of U.S. operations, Mark Willingham, told FN that “Carmen Steffens France is confident in its position regarding the brand’s long-standing use of colour on the soles of some styles of Carmen Steffens shoes, including the infrequent use of various tones of red.” He pointed out that “of the 250 styles in Carmen Steffens France’s current collection, only three styles utilise red tones on their soles.”

Content Friend: MICHELLE TAY

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RELATED ARTICLES

» Christian Louboutin Fights Dior Over Red-Soled Shoes
» Victory for Versace in counterfeit & fake fashion ruling
» Christian Louboutin Loses Another Red Sole Lawsuit To Zara
» Target’s Mossimo Messenger knockoff Proenza Schouler PS1 bag
» Jessica Simpson copyright Infringement with Christian Louboutin
» Christian Louboutin red sole battle with Yves Saint Laurent comes to a close 


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Jessica Simpson copyright Infringement with Christian Louboutin

L-Christian Louboutin Staratata sandal R-Jessica Simpson Evangel sandal 

JESSICA SIMPSON Evangel sandals have been accused of copying Christian Louboutin Staratata high-heeled sandal design.

Jessica Simpson in an ad for her self-named clothing & accessories line 

Ooh La La Blog, In 2009, eagle-eyed fashionistas noticed eerie similarities between one of Simpson’s shoe designs and one by high-priced shoemaker Sergio Rossi, and was the first to point out that the Evangel heels and Louboutin's Staratata style appear to be strikingly similar, with both boasting pink suede straps with yellow leather piping, purple suede rectangular buckles, a purple suede platform and heel, and a black suede insole. (On the bright side, only one of them has that tell-tale red sole.) Simpson was spotted wearing the pair of high-heeled pink strappy sandals in an ad for her self-named clothing and accessories line.

Bloggers immediately noticed how similar they looked to Louboutin’s Staratata sandals, which sold out in 2010. Louboutin’s Staratatas sandal sold for £636 ($995) and came with the designer’s signature red sole ,though new colour combinations have been released. By contrast, Simpson's version Evangel sandal sells for £62 ($98) and had a tan sole. Even worn by the Fashion Star mentor in a footwear ad for her line. Elle, which ran the ad in its April issue fronted by the star, is now under fire for turning a blind eye to the design similarities.

Jessica Simpson's 'Evangel' sandal, £62 - JessicaSimpson.com

Simpson is unlikely to face any legal consequences for her lookalike design. As certain, clothing and accessories are not yet eligible for copyright protection. (05/04/2012)

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RELATED ARTICLES

» Christian Louboutin Fights Dior Over Red-Soled Shoes
» Christian Louboutin Fights Carmen Steffens Red Soles 
» Victory for Versace in counterfeit & fake fashion ruling
» Christian Louboutin Loses Another Red Sole Lawsuit To Zara 
» Target’s Mossimo Messenger knockoff Proenza Schouler PS1 bag
» Christian Louboutin red sole battle with Yves Saint Laurent comes to a close


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Christian Louboutin Loses Another Red Sole Lawsuit To Zara

Christian Louboutin

CHRISTIAN LOUBOUTIN has lost a lawsuit against Zara, been ordered to pay £2,300 ($3,600) to the high street retailer. First Christian Louboutin accused Yves Saint Laurent of mimicking the scarlet signature of his famous shoes, then Jessica Simpson was under attack for copying his famous designs before a lawsuit was filed against Zara for the very same thing. Now WWD reports that a French judge ruled in favour of the high street chain, giving it the green light to sell their red-soled shoes.

L-Christian Louboutin's YoYo Zeppa slingback R-Zara's open toe similar slingback

The case began in June 2008 when Louboutin sued Zara for selling an open-toed shoe £40 which closely resembled their £400 YoYo Zeppa creation. Louboutin won the suit, but  Zara hit back with an appeal in 2011, citing there was no way that a customer would confuse the two.back by filing an appeal on the grounds that Louboutin's trademark registration was too vague and there was no proven risk of confusion between the two pairs of heels. The court agreed and ruled in favour of Zara, France’s final court of appeal the Cour de Cassation sentenced Louboutin to pay approximately £2,320 as compensation in it's ruling.

Louboutin general manager, Alexis Mourot, told WWD the footwear company would continue to defend its sartorial signature and is not backing down. “Another red sole trademark application has been successfully registered and we will enforce this trademark against any infringers.”

Zara's similar open toe slingbacks

As the shoe maestro said himself while in conversation with Grazia's Paula Reed, he has made shoes with scarlet soles since 1992 after seeing an assistant painting her nails red. An official trademark for the red sole was awarded in 2008 with the brand arguing that customers should not be put in the potentially befuddling position of not knowing whether a shoe is a genuine Louboutin or not.

During the YSL case, however, Judge Victor Marrero argued that no one designer should place a colour off limits for other brands. Comparing the rival shoemakers to artists Picasso and Monet, he said, 'every painter and designer in producing artful works enjoys equal freedom to pick and choose colour from every streak of the rainbow.'

additional content: WWD & Grazia

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Related Articles:
» Christian Louboutin Fights Dior Over Red-Soled Shoes
» Christian Louboutin Fights Carmen Steffens Red Soles
» Victory for Versace in counterfeit & fake fashion ruling
» Target’s Mossimo Messenger knockoff Proenza Schouler PS1 bag
» Jessica Simpson copyright Infringement with Christian Louboutin
» Christian Louboutin red sole battle with Yves Saint Laurent comes to a close


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Delortae Agency attends London GS Shop Global Fashion Collection

POP_PR GS Shop London Collection Invitation

DELORTAE AGENCY was delighted to be invited to review London GS Shop Global Fashion Collection as Korea's fashion flowed in London we headed off to the Korean Cultural Centre UK, Grand Buildings in the heart of Central London, Wednesday 21st August, 2013, with great excitement and anticipation for a showcase that promised a mix of Korean designs fusing with an English feel. This expectation was certainly an exciting prospect and Delortae Agency were not disappointed. 

With an extremely strong creative designer showcase from four of Korea's strongest talents;

ARLETTE - Lee Seung-Hee designer's collection

Expression of designer's experimental sensitivity is seen through its different approach of its existing national brand. Targeting the women who want something different, modern, mystic but wearable. Inspired by collage skills and expresses new concepts of freedom through combinations of various fabric, colour, texture. Using cashmere, wool, knit, jersey, silk. Expressing through various colours including cobalt blue, black, ivory, grey, resulted in an expression of noble and luxury sensitivity feminine and modern contributed to an elegant and flattering show.

XESS - Park Sang Chul designer's collection
 The Korean homme brand launched in 1998, has been leading Korean homme trend by proposing new-slim fit and mods look. They have been participating in the Seoul Collection since 2007 and have been highly active in their expression of creative men's fashion. With soothing wool, cotton navy, grey and wonderful warm wine browns, from the UK, gentleman country showed a British tailoring and fit and proved a powerful collection

A BY JAE - Kim Jae Hwan designer's collection
Had a wonderful own British contemporary style. The silhouette which enhances the woman's body line is in harmony with a wonderful blend of both colour and material. The perfect tailoring and premium material, it attempts to re-create the womanly beauty with girlish charm and grace in its vivid colour. Using cashmere wool and knit seeing black,grey,ivory mixed with vivid red, blue bright browns and oranges, inspired of 'Mods" look and minimalism which was once shown by the Beatles and reinterpret with a modern twist by this fabulous designer's unique concept.

CADET_H - Han Sang Hyuk designer's collection
Han Sang Hyuk interesting statement "Rather than making clothes, it s more worthwhile to change the attitudes of the people who wear them to designer's taste in clothes" the leader of the Korea men's fashion launched his 2013 Fall/Winter solely through the GS Shop. Fabulous use of colours and fabric wool, cotton, navy, grey, and khaki inspired of British's free and original street fashion that certainly did not fail to deliver.

PHOTO GALLERY

ARLETTE

ARLETTE

XESS homme

CADET_H

CADET_H

CADET_H

CADET_H

A BY JAE

FINALE..

FINALE..

L-Show Model M-Wilnelia Guest - R-Wilnelia Merced

It was a fabulous afternoon (which the hastily taken selected photographs in the Photo Gallery do not do justice) by one of London's leading fashion and beauty PR agencies, that showed the extent of these extraordinary and talented designers we can only look forward to seeing collections these designers have for us, in their no doubt, bright and successful futures.

For further information contact:

18 Great Portland Street
London
W1W 8QP
0207 637 3332
www.poppr.co.uk

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