Rihanna New Face of Dior

Rihanna New York City carrying two of Dior's most iconic bags: a light blue 'Lady Dior' and a pink 'Dior Addict'.

RIHANNA has been confirmed as the newest face of Dior’s Secret Garden campaign – and she’s believed to be the first black star to be featured by the French luxury brand. 

Of late, the 27-year-old singer, has been much sought after muse for luxury brand houses and now will star in the Secret Garden’s fourth instalment just days after she was spotted shooting in a silver dress for the brand at the Palace of Versailles in Paris earlier this week. 

Rihanna has already been the face of Gucci, Emporio Armani and Balmain, but she now has another high-end name to add to her impressive fashion house list.

“The house of Dior is pleased to announce that the fourth episode of Secret Garden was filmed this week by Steven Klein in Versailles, guest starring Rihanna,” said Dior in a statement.

In the past, each instalment of the capsule campaign has been set at a royal chateau and unlike Dior’s main campaigns, it has starred models rather than celebrities (think Jennifer Lawrence, Natalie Portman, Mila Kunis and Eva Herzigova) –until now. The fashion muse will star in a short film and print ad set to debut this spring.

This will be her first campaign for Dior and the casting choice is somewhat surprising because although she has sit on the front row of various Dior shows since Raf Simons took over, she doesn’t typically wear the brand on the red carpet – like Portman or Lawrence. Also, the pop star is thought to be the first black celebrity to appear on a Dior campaign in recent years, and certainly the first one under Simons,  the 70-year-old label’s current creative director. 

Simons recently came under fire for not casting black models in his shows, and it was not until his autumn 2013 collection when he casted six black models in the show. 


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