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Saturday, 6 July 2013

Louis Vuitton’s Selfridges Graffiti Attack

Eine bespoke graffiti scarf for LV
LOUIS VUITTON has hired former graffiti artist turned street artist Eine to create a bespoke scarf, bearing his signature colourful lettering which can be seen in various east London streets. The piece will launch at Selfridges with a textiles pop-up shop - which Eine will be spray painting this weekend while shoppers watch on. The space itself opens on Monday June 24, and will sell a selection of the brand's latest spring/summer 2013 accessories.
Eine bespoke graffiti scarf for LV

Although Eine started by covering shop shutters and walls with his colourful alphabet lettering, his work was given a mainstream appeal after David Cameron gave Barack Obama one of his paintings, entitled Twenty First Century City, as a present in July 2010. Vuitton has long had a relationship with the art world, having previously collaborated with Yayoi Kusama and Stephen Sprouse.

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