Versace Re open Avenue Montaigne Boutique in Paris

Versace Avenue Montaigne Boutique

VERSACE announced the re-opening of their Avenue Montaigne boutique in Paris.

The Italian luxury brand house were quick to remind us the boutique, the first in Europe with the new store concept conceived by Donatella Versace in collaboration with English architect Jamie Fobert. 

Jamie Forbet

Jamie Fobert is one of architecture's bright sparks, and boasts Givenchy and Antony Gormley among his clients. He designed the east-London club Cargo, a shimmying Mecca for music industry juniors and fledgling designers, and his popularity is matched by his success: the Anderson House won the prestigious Riba Manser Medal in 2003, essentially the prize for the best house in Britain.

Since then Fobert's practice has grown strong. In 2005 he was commissioned for a high-profile extension to the Tate gallery in St Ives, and he has just completed the interior of a new Givenchy outlet in Paris, which opened in February this year.

Without doubt, the boutique lacks none of the luxury we have come to expect from the brand and leads to one of the most opulent shopping experiences worldwide.

The 350 square meter store mixes the opulence and traditions of Italian architecture with the dynamism and energy of Versace today the brand house proudly announces.

Pic credit: Versace

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