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Monday, 18 February 2013

Lanvin Opens Its First US Men's Flagship in US



LANVIN marked the opening of its new men’s boutique at 807 Madison Avenue with a party on Tuesday evening. The crowd, which included Theophilus London, Monique and a host of others. Designers Lucas Ossendrijver and Alber Elbaz always energise their Lanvin menswear collections with power and style and have the rappers and actors queuing up to promote the brand.

Lanvin First US Men's Flagship Store
Located in a three-story townhouse on Manhattan's Upper East Side, the store has a stripped-down, modernist feel thanks to MR Architecture + Decor and Lanvin creative director Alber Elbaz, who worked closely with the firm on the design. The striking lighting and straightforward displays are clean, almost clinical in their presentation — a nice contrast to Lanvin's more Baroque offerings, and an equally nice departure from retail's recent exploitation of log cabin-y clichés.

LANVIN navy torsade dress shoes Fall/Winter 2012
Lanvin sneakers already have a cult following and find a perfect home to display their beauty on the entrance level, to the steely gray made-to-measure studio and V.I.P. lounge on the top floor (not accessible to passersby interested in merely browsing), to the apothecary-esque display of vitrines filled with bow ties and the inset shelving units exhibiting meticulously arranged stacks of shirts and an assortment of bags (green leather and snakeskin were in heavy rotation this season).

Lanvin First US Men's Flagship Store, interior
The 5,800-square-foot space will carry Lanvin's forward-thinking ready-to-wear collections in addition to more traditional suiting options, and features architectural details that mirror the clothing's luxurious yet restrained appeal: a chocolate-colored Macassar ebony wood staircase, an Art Deco-style chandelier, and beige suede walls, to name a few. The perfect playground for those who can afford to shop there, or those who just want to pretend they can.

LANVIN Autumn/Winter 2013-2014 Paris Fashion Week


LANVIN Autumn/Winter 2013-2014 Paris Fashion Week

LANVIN Autumn/Winter 2013-2014 Paris Fashion Week

LANVIN Autumn/Winter 2013-2014 Paris Fashion Week

LANVIN Autumn/Winter 2013-2014 Paris Fashion Week
For authentic luxury products & services; http://www.luxuryonlinestore.net

Lanvin men's store,
807 Madison Avenue at
68th Street, 212-812-2866;
Monday through Saturday 10:00 a.m — 6:00 p.m.

Pic credit: Lanvin


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