Amanda Wakely secures new investor from private equity firm

Flagship store, London

British designer brand Amanda Wakeley has secured “significant” investment from private equity firm AGC Equity Partners.

The investment will be used to develop the brand as a luxury lifestyle label, broadening the brand’s offer with new products.

Amanda Wakely

Amanda Wakeley OBE born in 1962, and educated at Cheltenham Ladies' College. She is a self-taught designer who worked for Go Silk in New York before launching under her own signature label in 1990

Over the last two decades she has developed an international reputation for designing stylish, supremely luxurious, womenswear and accessories. Primarily known for her subtly coloured and multi-textured evening wear, and pared-down classic daywear in the British, USA and Japanese market Wakeley has also recently introduced a successful shoe and new fine jewellery collection.

The move comes three years on from the restructuring of the business. In April 2009, she completed the buy-back of her business, saving over 50 jobs across the UK. Since then, she has relaunched her brand, opened a new Flagship Store and achieved critical acclaim when she returned to London Fashion Week last September.

Over the years, Amanda Wakeley has dressed stars such as; Scarlett Johansson, Demi Moore, Kate Beckinsdale, Dita Von Teese, Charlize Theron, Jada Pinkett Smith, Mischa Barton, Sarah Michelle Gellar, Helen Mirren and Kate Winslet. She has also dressed many members of Royal families, including the late Princess of Wales, Duchess of Cambridge and Queen Rania

Duchess of Cambridge

Angelina Jolie & Kate Beckinsale

The Amanda Wakeley collection is retailed from her shop on the Fulham Road, at Harvey Nichols throughout the UK and at Harrods in London. The brand is also represented throughout Europe, Americas and the Middle East.

Well done Amanda, keep the British flag flying.

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