Hearst: From Elle & Marie Claire to E-Commerce

Hearst (which owns Elle, Marie Claire, Esquire and Cosmopolitan, among others) has launched the first of a few new digital-only products, a shopping site called BestProducts.com. According to Digiday, the site will be overseen by executive director Patrick Varone and will have a team of 15 when fully staffed.

BestProducts will also feature Hearst’s publishing platform, which the company uses—or will use

Hearst Corporation

soon—for all of its brands. The custom CMS allows Hearst editors to see what stories are trending well and sibling sites and share editorial content with each other, so they can scale their audience faster.

The idea of BestProducts.com is not to attempt to compete with Amazon but to serve shoppers who need help making up their mind on what to buy but don’t want to do the work of sifting through the Web’s ocean of information.

The site’s editors will evaluate and recommend products in nine verticals including food and drink, gadgets, beauty, fashion and home, based on what’s trending around the Web and what consumers are already saying about them online.

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Why Fashion is Veering More Towards Live Streaming

Delortae Agency on Periscope

DELORTAE AGENCY have recently joined the clamber towards fashion live streaming. Why I hear you ask?, Live streaming is the future of fashion, and not only at fashion week. We are among those joining the Periscope and Snapchat bandwagon but also our beloved fashion brands are embracing the digital social media marketing.

Burberry, sharing spotted showcasing their SS16 show with a ‘live story’ series on Snapchat this September 2015 to the rolling out of ‘Buy‘ buttons to allow users to instantly purchase items with a click of their digital finger. Luxury fashion is always slow to go with mass social marketing as it struggles to hold on to the 'exclusive personal touch' that wealthy spenders like to feel and the brands deliver so well.

But with Iconic British Luxury Brand, Burberry Est. 1856, headed by the inimitable Christopher Bailey, at the forefront get ready to see it becoming a thing of the norm for 2016 as more of our favourite brands follow suit.

And to ensure they don't lose momentum, Burberry has taken to the social media platform once again, live streaming their SS16 campaign shoot. This advertising campaign was created exclusively for Burberry’s snapchat followers, giving them never before seen access to the campaign shoot, in real time, by world-renowned photographer, Mario Testino. 

Also, Fendi recently celebrated its Roman headquarters, the Palazzo della Civiltà Italiana, through a live-streamed event hosted on its Web site, Fendi.com.

What's your views on this new social trend?

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Contact details;
Burberry

Address: 21-, 23 New Bond St, London W1S 2RE

Phone: 020 7980 8425

Fendi

Address: 141 New Bond St, London W1S 2RE

Phone: 020 7980 8425

Luxury Brands Focus on Brand Relaunches

BILL BLASS the historic American brand, Bill Blass, established 1970 is all set to go with their recently- hired designer Chris Benz women’s collection. 

Bill Blass

Stuart M. Goldblatt, named last year as the president and CEO (previously of Macy’s for more than 35 years) is out to revitalise the iconic brand. 

It has to be said the beloved iconic brand was inactive from 2012, when Bill Blass Group unceremoniously axed the then designer Jeffrey Monteiro and his entire staff.

Along with that, French clothing label Marithe and Francois Girbaud is also set to re-launch November 2016, brought together by a collective of former employees of the brand. 

The brainchild of co-founder Marithé Bachellerie (who formed the label alongsideFrançois Girbaud), a brand new concept for the label has been formed, entitled Mad Lane, which draws on Proust’s madeleine as source of inspiration.

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Contact details;

Bill Bass

Web Address: https://billblass.com/

Dolce&Gabbana Woos Muslim Women With Hijabs and Abayas

Domenico Dolce and Stefano Gabbana

I love this controversial duo, never fail to let me muse over what new we can shake up the fashion circuit and this time they have their sights set firmly on the Muslim community according to our our friends over at Brand Chanel

According to one estimate, by 2019 Muslims will be spending $484 billion on clothing and shoes a year, up from the $266 billion spent by Muslim consumers on clothing and footwear in 2013. And for the most part, major fashion brands have largely ignored the Muslim community.

What's your thoughts?

Head over to Brand Chanel for the full story...


- Content thanks Brand Chanel


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