Plus One

Monday 7 November 2011

Delortae Agency, launch a luxury authentic on line store in the UK


Delortae Agency, launch a luxury authentic on line store in the UK. THE UK’s leading independent fashion designer authentication and appraisal specialist, and leading luxury authentic handbag SPA is pleased to announce they have launched a luxury authentic on line store in the UK.

Delortae Agency, THE Authentic Designer Bag Care Resource Portal, is pleased to announce that it has launched a luxury authentic on line store in the UK.  Delortae Agency is letting consumers buy luxury authentic apparel and accessories from top brand designers at discounted prices.

The Delortae Agency luxuryonlinestore.net Web site offers access to women’s and men’s luxury apparel and accessories from a growing list of fine vintage and consignment stores across the world targeting all lovers of authentic designer apparel and accessories. The online store’s items are culled from the most trusted and reputable consignment venues across the world.

“Delortae Agency’s goal is to bring the best rare, limited edition, hard to acquire and discontinued pieces from trusted consignment suppliers throughout the world to one place,” said Brendalee Lambert, founder of Delortae Agency “It’s a unique model with a specific focus on luxury authentic designer fashion and accessories.

“What truly sets Delortae Agency luxuryonlnestore.net apart is our trusted reputation as the UK’s leading independent luxury designer authentication and appraisal specialist,” she said. “Delortae Agency exclusive UK Luxury Designer Resource Portal brings quick and easy desktop access to favourite consignment items together with our luxury authentic handbag SPA, sole UK distribution of luxury authentic handbag care product range and full range of exclusive luxury services worldwide. As a company, we are continually looking at ways we can add and improve the current range of products and services we offer clients, no other UK company does more for the luxury authentic designer community. 

“Buyers don’t have to travel across town or get on a plane to search for a coveted find.”

The e-commerce destination is located at http://www.luxuryonlinestore.net to purchase items, consumers can join exclusive Gold Membership which offers buyers more benefits.

Delortae Agency luxuryonlinestore.net features clothing and accessories from Marc Jacobs, YSL, Chloe, Chanel, Hermés, Miu Miu, Fendi Louis Vuitton and other designers

For example, the site currently has Hermes Louis Vuitton and Celine handbags for sale.
Marketing plans include extensive media outreach including broadcast, print, social media and blog coverage, Ms. Lambert said.

“Media outreach will also be coupled with a strong luxury networking campaign, and a robust search engine optimization and marketing strategy,” she said.

Delortae Agency E-Store
In addition, Delortae Agency has also announced "designer-to-consumer" (D2C) integrated site for limited edition or custom-made clothes will soon be added. Along with this consumers will be able to shop new arrivals by designer, season, style, colour, price, size or condition.


Additionally, consumers will also be able to consign their luxury authentic items for re sale through the site, safely and securely.

 “One of the most challenging aspects of buying online is having the confidence that your item is 100 per cent authentic,” Ms. Lambert said. “All Delortae Agency’s luxuryonlinestore.net suppliers are invited or hand-selected into the community for their niche concentration on authentic products and verified by our own authentication in house panel. We are, in fact, providing consumers with peace of mind,” she said. “Buyers know that our items have been vetted by our own experienced authentication team prior to listing.”

About Delortae Agency
the UK’s leading independent fashion designer authentication and appraisal specialist. Trusted supplier of luxury Authentic new and pre owned merchandise. The UK’s principal Luxury Authentic Handbag SPA, specialist. Delortae Agency offers a growing range of Designer Handbag Leather Care products including the complete MyBagSpa and Apple Leather Care range, to help authentic bag lovers prolong their handbag investments. Central London based, Head Office in Cambridgeshire, also ship worldwide. http://luxuryonlinestore.net 


Ferrari F430 wrapped in luxury black leather


Yes, of course we were all excited when our sources informed us car nuts that The GranCabrio Fendi, the latest creation by Maserti in collaboration with Fendi. Was to set to début at the Frankfurt Motor Show this September.

That was of course until we found out what Ferrari had done to their F430!






Here we have an interesting spin on the recent matte black craze. The France based company, DARTZ, decided to completely wrap a Ferrari F430 in black leather. DARTZ first started out as a window film retailer back in 1988 and has since created their own film, manufactured bank equipment, and also car conversions.




As interesting of a combination that it is, this Ferrari is definitely a head turner. And even though it doesn’t seem that practical, you cannot help but admire the stunning craftsmanship and loving attention to every detail.

For luxury authentic products & services; http://www.luxuryonlinestore.net

Thursday 15 September 2011

Anne Hathaway for Tod’s Signature Collection Fall Campaign

Love Tod's and Anne Hathaway so imagine my delight when I discovered Anne Hathaway is the face of Italian Accessories Brand TOD’s new Signature Handbags Collection, photographed by Mert Alas & Marcus Piggott, styled by Karl Templer and under the creative direction of Fabien Baron.

The campaign is aiming to reach a younger clientele with color ranges from vivid red, electric blue, violet and fuchsia to more subtle shades of lavender, beige and cream.


The Signature Collection, will be officially launched in Paris on October 1, during Fashion Week, and be available in stores from that month.


The campaign for TOD'S was shot in London while Anne was in the capital to film her role as Catwoman in Christopher Nolan's third Batman film, The Dark Knight Rises.

A casual look

Fabien Baron, creative director of the shoot for TOD'S said the 'stunningly exquisite' Anne, 28, was chosen to front the campaign because she's 'a classic beauty with a modern Italian edge - feminine and strong.'

The Devil Wears Prada star said she 'very excited' to be the face of the Italian designers new collection.

'These are bags that age with you and never let you down,' she said. 'The designs are classic and the materials are of the highest quality. As a result, they don't grow older, they only grow better just like a woman.'

The Signature Collection will be in stores worldwide from October

Sunday 4 September 2011

Thursday Friday Company now knocking off Chanel!

It is no secret that Delortae Agency is committed to brand protection, designers copyright and trademark infringement. Our Authentication Service is recommended by Major Brand Houses, PayPal, law enforcement, Trading Standards, Office of Fair Trading, small claim courts, respected auction houses, insurance and credit card companies. 

It appears they are at it again, those eco-friendly canvas tote screening company are launching a new range of knock offs, this time Chanel is in their sights.


 
Remember they were at the centre of the Hermes sues Thursday Friday saga it seems they are not content to leave it there, they have launched a range of the Chanel toes.

Thursday Friday will unveil their newest potential canvas controversy, the “Diamond Together bag” collection, which looks a amazingly like an original quilted Chanel bag.

The launch will incorporate a regular “Together bag” ($65) an even roomier tote, the “Super Together bag” ($95) , a blown-up version of the original Together tote, plus a line of smaller bags, “Here wallets” ($35), with key chains made of fox fur, seen below.




Here’s your Thursday Friday refresher course, in case you’re not familiar:
First, there was the Thursday Friday Together bag--a canvas tote donning a screen print of an Hermès Birkin. They got sued by Hermès for copyright infringement.

Then came the Thursday Friday Braids Together bag that looked exactly like a signature Miu Miu bag. Thanks in large part to the huge amount of publicity the Hermès lawsuit got, the totes.

And finally, last week, Thursday Friday discovered that Indian company Sudesh Art was selling knocked-off versions of their knockoffs on eBay. Oh, the irony.

If, after all of this, you’re wondering where you can get yourself one: the Diamonds Together bags will be available tomorrow at Thursday Friday.

Better act fast: we have a feeling Chanel isn’t going to put up with this for long.

 

Thursday Friday Diamond Series              Thursday Friday Diamond Series                Thursday Friday Diamond Series
Super Tote in Cognac $90.00                     Super Tote in Red$65.00                                     Super Tote in Teal $65.00




There Is Now A Knockoff Of The Thursday Friday Birkin Knockoff: 








From left: Thursday Friday’s “Together Bag” and the knockoff “Together Tote,” found on eBay



Thursday Friday, the company who was sued by Hermès for their replica tote bag (pictured left), has found replicas of their own bags on eBay UK.

While the article provided no photograph of the alleged knocked-off knockoffs, we did some research of our own and found not only a photo of the New Delhi-manufactured totes, but also their US eBay listing. 

Produced by a company named “Sudesh Art,” the bags are sold as three “Together Totes” (by contrast, Thursday Friday’s are called “Together Bags”) for $39.99—a steal compared to Thursday 
Friday’s $65 price for a single handbag.



Sudesh Art's tote on e-Bay
According to WWD, Thursday Friday has contacted eBay in hopes of having the listings removed, but no word as of yet to if they will be. What next I hear you ask, what about Thursday Friday's latest replica tote of the Miu Miu.




Thursday Friday’s Latest Designer Replica Bag With A Wait List? The Miu Miu Tote




Who knew that even designer replica bags have wait lists. But leave it to Thursday Friday—the Los Angeles-based handbag company famous for screen-printing images of iconic designer bags onto canvas totes—to set the bar high. After all, the brand was sued by Hermès earlier this year for using the Birkin image in a way that was allegedly “confusing, misleading, and deceiving the public” (the case was finally settled earlier this month). Now, Thursday Friday is back with a line of Miu Miu-inspired canvas totes and make-up bags, which are already on back order until at least July. And just in case Miu Miu doesn’t take the “sincerest form of flattery” route, you’d better add your name to the wait list before the legal claws come out.

Thursday Friday bags range from $25 – $65 and can be purchased online here on Thursday Friday’s website. content thank you to SheFinds.

For luxury authentic products & services; http://www.luxuryonlinestore.net

Hermes Sues Company Thursday Friday For Replicating Birkins On Their Totes

Well it appears Hermes are not best pleased with the LA canvas tote screening eco friendly company putting their image on their bags and are suing them.

It is no secret that Delortae Agency is committed to brand protection, designers copyright and trademark infringement. Our Authentication Service is recommended by Major Brand Houses, PayPal, law enforcement, Trading Standards, Office of Fair Trading, small claim courts, respected auction houses, insurance and credit card companies. 


The law suit filed in the courts, accuse Thursday Friday by Hermes "Thursday Friday is 'riding on their reputation' and 'confusing, misleading, and deceiving the public.'"


Hermes argued that their trademark was being infringed by showing the loop and the padlock and how the design hanging off one handle is their signature trademark (more than that but this is the layman's version)


Thursday Friday however felt that the bag is cotton and not really a 'working' model basically nothing had been infringed (again, layman's version of events).


The court appeared to agree with Hermes stating 'complaint adequately alleges a legally sufficient claim for relief'.on this one and both parties have agreed to settle.


They do not appear to have learnt their lesson if this is anything to go by, What They Did Next


Well as a real Hermes is costing from £5,000 and a Thursday Friday tote is around £35 I have to think that is there a real possibility of me getting confused spending £35 and believing I have an authentic Hermes Birkin, me thinks not!

Thursday 11 August 2011

Christian Louboutin loses round one of red sole battle with Yves Saint Laurent

 

It's round one to Yves Saint Laurent in the trademark infringement lawsuit which has been playing out in the New York courts.

Entertaining scenes in a New York courtroom in April this year when squabbling fashion houses Christian Louboutin and Yves Saint Laurent met to argue the former's allegations that the latter infringed their Red Sole trademark for their 2011 cruise collection.

Federal judge, Victor Marrero, had denied Christian Louboutin's request that what they perceive as 'copycat' red soled shoes from YSL's 2011 resort collection, are blocked from sale for the duration of court proceedings.

Refusing Louboutin's request for a preliminary injunction, Marrero wrote in his ruling:

'Because in the fashion industry colour serves ornamental and aesthetic functions vital to robust competition, the court finds that Louboutin is unlikely to be able to prove that its red outsole brand is entitled to trademark protection, even if it has gained enough public recognition in the market to have acquired secondary meaning.'

Yves Saint Laurent's lawyer, David Bernstein, argued that his client had been using red as a signature colour since the fashion house was founded in 1962 and that even King Louis XIV of France and Dorothy from the Wizard of Oz had red-soled shoes. He went on to question whether Louboutin's Red

Sole trademark, which the French cobbler attained in New York in 2008, was even valid and ask whether any designer can monopolise a colour: "We are unaware of any case in which a court has upheld trademark protection to a mark consisting solely of a single color on a portion of an article of apparel," - a debate further inflamed this week by Giancarlo Giammetti, the honorary president of Valentino, who stated that if any house should have a monopoly on red, it should be Valentino.

For his part, Louboutin's lawyer, Harley Lewin, claimed that his client is not "as YSL misleadingly argues, [trying] to claim a monopoly over the colour red . . . . But when YSL ignores countless colour choices, including other reds, and apes the famous signature of the Louboutin brand, [it destroys] the goodwill painstakingly built in the Red Sole Mark." He further stressed that "Unless this court enjoins YSL, the floodgates will open, and the Louboutin business will be devastated."

Another light note to finish before the judge retired then to consider his verdict, Fashion-law.org report that 'unable to refute the evidence, YSL proffers an excuse: 'fashion made them do it'

Christian Louboutin, whose luxury, red-soled shoes are worn by celebrities such as Victoria Beckham, Kate Moss and Sarah Jessica Parker, started legal proceedings against Yves Saint Laurent America Inc. in April, alleging it was selling shoes with red soles that are "virtually identical" to its own.

Mr Louboutin is seeking more than $1million damages for alleged infringement of his 'Red Sole' trademark, claiming that he was the first designer to develop the idea of having red soles on women's shoes.

YSL hit back, with their court papers stating 'Red outsoles are a commonly used ornamental design feature in footwear, dating as far back as the red shoes worn by King Louis XIV in the 1600s and the ruby red shoes that carried Dorothy home in The Wizard of Oz.'

YSL also allege that Mr Louboutin was fraudulent in his trademark application claim that he had 'exclusive' use of the red sole.

'As an industry leader who has devoted his entire professional life to women's footwear, Mr Louboutin either knew or should have known about some or all of the dozens of footwear models that rendered his sworn statement false.'

A Manhattan federal judge denied famed shoe-maker Christian Louboutin an injunction that sought to stop fashion house Yves Saint Laurent from selling red-bottomed shoes, a staple of Louboutin's footwear line. But a federal judge in Manhattan has denied its request for a preliminary injunction. Both parties have been ordered back to court next week.

The French shoe-designer was suing over four particular shoes in the YSL 2011 collection: the Tribute, Tribtoo, Palais and Woodstock models. Which all sport bright-red outsoles. 

The Christian Louboutin lawsuit, which was first filed in April this year, claims that Yves Saint Laurent’s sale of lookalike shoes in Manhattan stores such as Saks Fifth Avenue, Barneys and Bergdorf Goodman was ‘likely to cause and is causing confusion, mistake and deception among the relevant purchasing public.'

Louboutin, who trademarked the crimson underbelly in 2008, claimed that he pioneered the red-sole in 1992 when he first polished a shoe bottom with red nail polish.   However, Judge Victor Marrero dismissed that argument, writing in his ruling that "Louboutin's claim to “the colour red” is, without some limitation, overly broad and inconsistent with the scheme of trademark registration established by the Lanham Act."

The judge also went on to say, "Louboutin's claim raises the specter of fashion wars. If Louboutin owns Chinese Red for the outsole of high fashion women‟s shoes, another designer can just as well stake out a claim for exclusive use of another shade of red, or indeed even Louboutin‟s color, for the insole, while yet another could, like the world colonizers of eras past dividing conquered territories and markets, plant its flag on the entire heel for its Chinese Red."


The lawsuit states that Mr Louboutin came up with his red sole signature nearly 20 years ago, when he painted red nail polish on the black soles of a pair of women's shoes.

It read: 'Mr Louboutin is the first designer to develop the idea of having red soles on 
women's shoes.

'The location of the bright colour on the outsole of a woman’s pump is said to provide an alluring "flash of red" when a woman walks down the street, or on the red carpet of a special event.'

But last month YSL decided to counter sue, stating that the Christian Louboutin, which claims to have been awarded an official trademark for the red sole in 2008, had no right to monopolise a colour.

YSL's legal team said: 'Louboutin’s trademark should have never been granted.
'We just don’t think that any fashion designer should be able to monopolise any colour.'

Last week, it appeared that Judge Victor Marrero had sided with Mr Louboutin's lawyers, when he refused to accept arguments submitted by YSL.

YSL's lawyers argued that the label had been using red as a signature colour since it launched in 1962, and that even King Louis XIV of France and Dorothy from the Wizard of Oz had worn red-soled shoes.
Shared retailers: Christian Louboutin's lawsuit claims that YSL's sale of lookalike shoes in New York stores such as Saks Fifth Avenue was 'causing confusion'

After today's ruling, Louboutin's lawyer, Harley Lewin of McCarter & English LLP, told The Cut:

'We are profoundly disappointed in Judge Marrero's decision. Although we are still studying it, it appears he has decided that in the fashion industry, one colour should not serve as a trademark. While he acknowledges the fashion industry at large has recognised the Louboutin Red Sole as a trademark source indicator, he has concluded that the fashion industry needs to use colours on outsoles without restriction and this, despite a mountain of evidence to the contrary, including a recent decision by the 2nd Panel of Appeal at OAMI in the EU that concluded exactly the opposite, calling Mr. Louboutin's adoption of the bright red outsole brilliant. We will evaluate all the alternatives available in the days to come.'

But lawyers for Christian Louboutin argued that these were unreliable findings and Judge Marrero agreed.

YSL's lawyer, David Bernstein of Debevoise & Plimpton LLP, said in a statement:

'We're gratified that Judge Marrero has agreed with YSL that no designer should be allowed to monopolise a single colour for an article of apparel. As Judge Marrero indicated, YSL designers are artists and, like other artists, they should have the right to use the full palette of colours in designing their fashions for each season.
As YSL has noted from the start, this is a trademark registration that never should have issued, and we are pleased that Judge Marrero has agreed that the registration likely should be cancelled.'


However, it's not over yet. While Judge Marrero has ruled the sale of YSL's shoes can go ahead in the short term, he has asked for more time to consider a verdict, ordering both parties back to court next week.It is not known when a verdict on the case will be reached as the Judge has now asked for this extra time.


via mail & telegraph UK

UPDATE: 



The Red-Sole Case

Can the colour red be trademarked? Two luxury brands took to open court Tuesday to battle 




LOUBOUTIN THE CASE CONTINUES
YSL Trib Too, left, and Louboutin Bambou
UPS and Tiffany each own their own particular shades, but does Christian Louboutin also lay claim to red soles? Ashby Jones discusses on Markets Hub. (Photo: Lindsay Holmes)

When it comes to corporate colors, brown belongs to United Parcel Service Inc., Owens Corning protects its own shade of pink, and Tiffany & Co. has domain over robin's-egg blue.
On Tuesday 24 January 2012, the famed French shoemaker Christian Louboutin SA stepped into the U.S. 2nd Circuit Court of Appeals in Manhattan to make the case that it should effectively own the exclusive right to use red—it calls the shade "China Red"—to coat the bottoms of its popular, pricey high-heeled shoes.
In front of a large and conspicuously well-dressed audience—more than a few women present wore red-soled shoes— lawyers for both sides made their arguments

"Christian Louboutin has created one of the more iconic trademarks of the 21st century," argued attorney Harley Lewin, before a three-judge panel. "Louboutin turned a pedestrian item into a thing of beauty."
Mr. Lewin and his client were in court hoping to reverse a lower-court ruling that appeared to suggest Louboutin shouldn't be allowed to hold a trademark for its signature red-soled shoes, sported in recent years by red-carpet A-list celebrities nationwide, from actresses Scarlett Johansson and Halle Berry to singers Beyoncé and Christina Aguilera.
Last August, Manhattan Federal Judge Victor Marrero denied Louboutin's request to stop another iconic French fashion house, Yves Saint Laurent, from selling a line of shoes whose tops, as well as bottoms, are red.
"Louboutin's claim would cast a red cloud over the whole industry, cramping what other designers could do while allowing Louboutin to paint with a full palette," wrote Judge Marrero in his opinion. "Louboutin would thus be able to market a total outfit in red, while other designers would not."
David Bernstein, a lawyer for Yves Saint Laurent, argued on Tuesday that the judges should uphold the bulk of Judge Marrero's ruling.
"Artists of this type need the full palette of colors available. In order to compete and compete fairly, we need red," said Mr. Bernstein. "We don't want to find out that we can make green, blue, purple shoes... but we are enjoined from making red."
Louboutin was granted a trademark registration to use the red for its shoe soles in 2008. But in his opinion denying Louboutin's injunction, Judge Marrero strongly suggested that the registration was granted in error. He acknowledged that trademarks can be given for the colors on products, chiefly when a single color is used only to identify or advertise a brand, like the pink used for Owens Corning's insulation.
But Judge Marrero questioned whether a color could ever be trademarked for use in fashion, where "color . . . performs a creative function; it aims to please or be useful, not to identify and advertise a commercial source.

During the hearing, the appeals-court judges wrestled with two main issues: whether Judge Marrero properly interpreted trademark law, and whether to send the case back to him for additional findings, such as whether there would be a "likelihood of confusion" between the two brands.

Of the panel's judges—Jose A. Cabranes, Debra Ann Livingston and Chester J. Straub—Judge Straub asked the most pointed questions of the lawyers, especially YSL's Mr. Bernstein.

He requested, for example, that Mr. Bernstein point to the place in Judge Marrero's opinion where he explains his blanket proposition that colors can't be used as trademarks in fashion.

"Where does he recite in great detail the basis for his holding?" asked Judge Straub. "You're not going to find it!"

Susan Scafidi, a law professor at Fordham University and an expert in law and fashion who has been following the case, said that she hoped the appellate court would correct Judge Marrero, who, in her opinion, "colored well outside the lines" in his ruling.
"There are broader issues raised by this case, and they're that fashion designs really have no protection," she said. "The industry has been trying for 100 years, but intellectual property law still stops right at fashion's door."
Read earlier details 
—Matthew Day contributed to this article.Thanks The Wall Street Journal LOUBOUTIN & YSL - THE CASE CONCLUDES

Fashion giants Yves Saint Laurent, this week has finally decided they will drop their lawsuit agains luxury shoe designer Christian Louboutin, finally.

Louboutin sued YSL and since Delortae Agency have been following this case carefully since it began April 2011 for using red soles on the bottom of its red pumps, Louboutin claim infringed on the footwear brand’s trademark.

Interestingly New York federal court judge Victor Marrero had earlier had disagreed with Louboutin, and allowed YSL to continue to sell the shoes. The legitimacy of Louboutin’s trademark was secondly called into question. What does this now mean for the luxury foot designer, this recent court decision still grants Christian Louboutin trademark protection over the red sole alone.

David Bernstein said this week “Now that the Court of Appeals has definitively ruled for Yves Saint Laurent and has dismissed Christian Louboutin’s claims, Yves Saint Laurent has decided to end what was left of the litigation and refocus its energies on its business and its creative designs, Saint Laurent’s attorney, David Bernstein stated.

“From our perspective, the Appeals Court decision was a complete victory for us,” said YSL lawyer David Bernstein. “We got the right to sell the shoes and the court even narrowed Louboutin’s trademark. It’s our hope that Louboutin will stop using the [trademark] registration in an anti-competitive way.”

In order to make the case that the patent office that granted Louboutin its mark had done so fraudulently, YSL would have to bring the matter to the United States Patent and Trademark Office. Why this sudden turnaround by YSL can only be speculated that the already growing bad blood between the two luxury giants would be messy to continue to enforce and not do them or rather we believe, the negative publicity that showed major celebrities coming out in support of Louboutin taking every opportunity to be seen in a pair, is not worth something YSL may fear they would struggle to recover from.

For luxury authentic products & services; http://www.luxuryonlinestore.net

RELATED ARTICLES

» Christian Louboutin Fights Dior Over Red-Soled Shoes
» Christian Louboutin Fights Carmen Steffens Red Soles 
» Victory for Versace in counterfeit & fake fashion ruling
» Christian Louboutin Loses Another Red Sole Lawsuit To Zara 
» Target’s Mossimo Messenger knockoff Proenza Schouler PS1 bag
» Jessica Simpson copyright Infringement with Christian Louboutin
» Christian Louboutin red sole battle with Yves Saint Laurent comes to a close 


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Wednesday 10 August 2011

Madonna's daughter Lourdes debuts her make-up range

Precocious, moi?  Madonna's daughter Lourdes debuts her make-up range... at the tender age of 14

Lourdes Leon seems to have inherited mum Madonna's desire to rule the world and appears to be prematurely experimenting with adulthood while she does so.

The mini-mogul launched a fashion collection at the age of 13 and now, at 14 has released her first beauty line.

Despite being of an age where most girls are just being allowed to start playing with makeup, 'Lola' displayed a very adult look at the launch of Material Girl Beauty in New York City 2 August. 
Service with a smile: Her Madgety's mini-me shows off her new range of nail varnishes, lip glosses and eyeshadows


It was her make-up that stood out, of course: she pared a barely-there face with a racy red lip. She donned a short, red-sleeved shirt with polka dots from the Material girl spring/summer 2011 line.


The teen mixed up her look by adding ripped denim shorts and clunky white Dr Marten boots. She wore her ebony hair in a simple ponytail with a slim black headband to complete the look. 
Posing pretty: The teen mogul shows off her eye palette, which will become available at Macy's stores this September 


Wearing her own Soft & Pretty eye palette, she put the shade Sandstorm in her crease, Pink in the middle and Golden Shimmer underneath her eyebrow.

She completed the look with M.A.C.'s Russian Red lipstick.

The new line, which features body lotions, body washes, mists, lip glosses and nail polishes, will become available mid-August at Macy's and Macys.com and sold for $7-$12.

Beautiful girl: Madonna's 14-year-old daughter, Lourdes Leon, debuted her beauty line, Material Girl Beauty, at Macy's in New York City 2 August

Additional Material Girl Beauty products, including the eye palette Lourdes is wearing, will make their premiere appearance in September. 

The coloured bottles and compacts are emblazoned with a floral and lace print, reminiscent of her mother's infamous fingerless gloves.

Madonna, 52, is certainly an inspiration, given that Lourdes' first business venture was a fashion line of kitschy and cool 80s-inspired duds for teens.

Additional Material Girl Beauty products, including the eye palette Lourdes is wearing, will make their premiere appearance in September. 

The coloured bottles and compacts are emblazoned with a floral and lace print, reminiscent of her mother's infamous fingerless gloves.

 Material girls: Lourdes, Madonna and the face of their line, Kelly Osbourne, look like happy hipsters at a shoot to promote their fall line this past June in iconic NYC locations