Anne Hathaway for Tod’s Signature Collection Fall Campaign

Love Tod's and Anne Hathaway so imagine my delight when I discovered Anne Hathaway is the face of Italian Accessories Brand TOD’s new Signature Handbags Collection, photographed by Mert Alas & Marcus Piggott, styled by Karl Templer and under the creative direction of Fabien Baron.

The campaign is aiming to reach a younger clientele with color ranges from vivid red, electric blue, violet and fuchsia to more subtle shades of lavender, beige and cream.

The Signature Collection, will be officially launched in Paris on October 1, during Fashion Week, and be available in stores from that month.

The campaign for TOD'S was shot in London while Anne was in the capital to film her role as Catwoman in Christopher Nolan's third Batman film, The Dark Knight Rises.

A casual look

Fabien Baron, creative director of the shoot for TOD'S said the 'stunningly exquisite' Anne, 28, was chosen to front the campaign because she's 'a classic beauty with a modern Italian edge - feminine and strong.'

The Devil Wears Prada star said she 'very excited' to be the face of the Italian designers new collection.

'These are bags that age with you and never let you down,' she said. 'The designs are classic and the materials are of the highest quality. As a result, they don't grow older, they only grow better just like a woman.'

The Signature Collection will be in stores worldwide from October