London had been selected as the city to present the exclusive invitation-only event at Il Bottaccio, on Grosvenor Place. After that the tour continues to Moscow where then after two days, will continue it's journey to Seol, South Korea before returning home to Geneva.
Brothers Mohamed Shawesh and Majdy Shawesh, who co-serve as the brand’s CEO &
President, are the brains behind the unusual design.A ring made entirely of a faceted diamond has always seemed like a fantasy," says Mohamed Shawesh, president and ceo of Geneva-based Shawish Jewellery. "It seemed impossible, so we decided to embark on the adventure of creating it. To create the perfect diamond ring is the epitome of art."
Drawing inspiration from a variety of global cultures, Shawish sees jewellery as a way to “enhance a woman’s femininity and beauty.”
But creating the ground-breaking ring wasn't a straight-forward undertaking: "We got the copyright one year ago in Geneva," Shawesh explains. "It then took one year to get the copyright and we had to do multiple tests with the design, to get the precision of the circle right. Diamonds are made of carbon and molecules that can change, even the colour can be altered when attempting to cut it. We had to buy special laser equipment, to cut directly into the diamond. The most important aspect is preserving the integrity of the diamond and of course the most difficult phase is precision cutting an entire stone into a ring."
Shawish Diamond Set |
Needless to say the security was discreetly scattered amongst the diamonds. Along with the champagne, cocktails and canapés that never stopped flowing all evening.
It was indeed a rare event that completed a history making rare evening.
The Shawish flagship store is found in Geneva’s cathedral square. Visit www.shawish-jewellery.com for more information.
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